{"id":10861,"date":"2021-06-16T17:11:00","date_gmt":"2021-06-16T16:11:00","guid":{"rendered":"https:\/\/brandfinance.com\/?p=10861"},"modified":"2021-06-17T11:26:41","modified_gmt":"2021-06-17T10:26:41","slug":"enedis-rejoint-le-classement-france-150","status":"publish","type":"post","link":"https:\/\/brandfinance.com\/insights\/enedis-rejoint-le-classement-france-150","title":{"rendered":"Enedis Joins the Brand Finance France 150 Ranking"},"content":{"rendered":"\n

With an increase in its brand strength from A to A +, Enedis<\/strong> <\/a>joined the ranking<\/a> in 75th place with a value of 1.15 billion euros. Catherine Lescure, Communications and CSR Director, tells us about the brand's contribution to ecological transition.<\/p>\n\n\n\n

Interview with Catherine Lescure<\/h2>\n\n\n\n
\"Catherine
Catherine Lescure, Communications and Corporate Social Responsibility Director, Enedis<\/figcaption><\/figure><\/div>\n\n\n\n

What were the most significant impacts of the pandemic on the Enedis brand and its activities? What actions are you most proud of in the responses provided by Enedis?<\/strong><\/p>\n\n\n\n

At a time of an unprecedented health crisis, Enedis has mobilised itself more than ever in the regions to fulfill its public service mission to its 37 million customers. Electricity is a vital good and the company ensures the continuity of an electricity distribution service, 7 days a week and 24 hours at all times. Our 38,000 employees, working on 800 sites throughout France, continued their missions in the service of the French, including during lockdowns. Solidarity and the ability to mobilise ourselves, whatever the conditions, are our strengths and give full meaning to our missions.<\/p>\n\n\n\n

Launched last May, after the first confinement came out, our Industrial and Human Project 2020-2025 was co-constructed with all of the company's employees and stakeholders. A great pride for Enedis! We wanted to support this strategic project through a brand campaign highlighting our employees.<\/p>\n\n\n\n

It seemed obvious to us that the human dimension is at the heart of our approach. Make our employees carry their commitment to serve the French, with proximity and a sense of service as a common thread. Faced with the health crisis, we wanted to take the floor to remind people of our essential role in French daily lives and to make the richness and scope of our professions known.<\/p>\n\n\n\n

The energy transition is at the heart of the transformation of our society. How at Enedis, do you see the brand and its offers evolving in the face of changes in the uses and expectations of the French?<\/strong><\/p>\n\n\n\n

The ecological transition is based on the transformation of uses and consumer behaviour. Enedis is at the heart of this transformation, particularly through the specificities of its businesses: technical, technological, digital and human. The company is developing an ever smarter, more connected electricity distribution network, which fully participates in the development of renewable energies, electric mobility, or new uses with the Linky smart meter. Our employees are the face of our company and uphold the values \u200b\u200bof public service and proximity. They embody the public service of the 21st century. It is this dual dimension, human and technological, that will allow Enedis to be the preferred French public service in the benefit of ecological transition in the regions.<\/p>\n\n\n\n

What role does Sustainable Development and CSR play in the actions of the ENEDIS brand with its employees and customers?<\/strong><\/p>\n\n\n\n

We place CSR issues at the centre of Enedis\u2019 approach. The ecological transition is the common thread of our business project, which aims to reconcile industrial and human performance, as close as possible to territories and customers.<\/p>\n\n\n\n

We want to be a public service with a positive impact for the planet, for women and men and for the regions; Three areas of work that are all driving forces for employees and stakeholders. This responsible and united approach is reflected in a flagship commitment aimed at reducing the company's carbon footprint by 20% in 2025 and carbon neutrality by 2050.<\/p>\n\n\n\n

We are also committed to preserving the environment and biodiversity through partnerships for the protection of Avifauna, notably with the LPO (League for the Protection of Birds). We are also partners of NGOs or associations, such as Ateliers Sans Fronti\u00e8res, to act in favour of professional integration and digital inclusion.<\/p>\n\n\n\n

Finally, as a public service company, we are committed to supporting the fight against fuel poverty and the employees who engage in solidarity initiatives. We are one of the founding members of the Multi-Service Information and Mediation Points (PIMMS), solidarity reception centres, open to all, offering interfaces for mediation and local public services to people in difficulty.<\/p>\n\n\n\n

Entretien avec Catherine Lescure<\/h2>\n\n\n\n
\"Catherine
Catherine Lescure, Directrice de la Communication et de la RSE, Enedis<\/figcaption><\/figure><\/div>\n\n\n\n

Quels ont \u00e9t\u00e9 les impacts les plus significatifs de la pand\u00e9mie sur la marque Enedis et ses activit\u00e9s ? De quelles actions \u00eates-vous le plus fier dans les r\u00e9ponses apport\u00e9es par Enedis ?<\/strong><\/p>\n\n\n\n

\u00c0 l'heure d\u2019une crise sanitaire in\u00e9dite, Enedis s\u2019est plus que jamais mobilis\u00e9e dans les territoires pour assurer sa mission de service public aupr\u00e8s de ses 37 millions de clients. L\u2019\u00e9lectricit\u00e9 est un bien vital, l\u2019entreprise assure la continuit\u00e9 de service de distribution d\u2019\u00e9lectricit\u00e9, 7 jours sur 7 et 24 heures par tout temps. Nos 38 000 salari\u00e9s, \u0153uvrant sur 800 sites partout en France, ont poursuivi leurs missions au service des Fran\u00e7ais, y compris pendant les confinements. La solidarit\u00e9 et la capacit\u00e9 \u00e0 nous mobiliser, quelles que soient les conditions, sont notre force et donnent tout le sens \u00e0 nos missions.<\/p>\n\n\n\n

Lanc\u00e9 en mai dernier, \u00e0 la sortie du premier confinement, notre Projet Industriel et Humain 2020- 2025 a \u00e9t\u00e9 co-construit avec l\u2019ensemble des salari\u00e9s et les parties prenantes de l\u2019entreprise. Une grande fiert\u00e9 pour Enedis! Nous avons souhait\u00e9 accompagner ce projet strat\u00e9gique via une campagne de marque mettant en lumi\u00e8re nos salari\u00e9s. <\/p>\n\n\n\n

Il nous paraissait \u00e9vident que la dimension humaine soit au c\u0153ur de notre d\u00e9marche. Faire porter par nos salari\u00e9s leur engagement au service des Fran\u00e7ais, avec comme fil rouge la proximit\u00e9 et le sens du service. Face \u00e0 la crise sanitaire, nous avons souhait\u00e9 prendre la parole pour rappeler notre r\u00f4le essentiel dans le quotidien des Fran\u00e7ais et faire connaitre toute la richesse et l\u2019\u00e9tendue de nos m\u00e9tiers.<\/p>\n\n\n\n

La transition \u00e9nerg\u00e9tique est au c\u0153ur de la transformation de notre soci\u00e9t\u00e9. Comment<\/strong> chez Enedis, voyez-vous \u00e9voluer la marque et ses offres face aux mutations desusages et des attentes des Fran\u00e7ais ?<\/strong><\/p>\n\n\n\n

La transition \u00e9cologique repose sur la transformation des usages et des comportements de consommation. Enedis est au c\u0153ur de cette mutation, de par notamment les sp\u00e9cificit\u00e9s de ses m\u00e9tiers: techniques, technologiques, num\u00e9riques et humains. L\u2019entreprise d\u00e9veloppe un r\u00e9seau de distribution d\u2019\u00e9lectricit\u00e9 toujours plus intelligent, plus connect\u00e9, qui participe pleinement \u00e0 l\u2019essor des \u00e9nergies renouvelables, \u00e0 la mobilit\u00e9 \u00e9lectrique, ou aux nouveaux usages avec le compteur communicant Linky. Nos salari\u00e9s sont le visage de notre entreprise et portent haut les valeurs de service public et de proximit\u00e9. Ils incarnent le service public du 21e si\u00e8cle !<\/p>\n\n\n\n

C\u2019est cette double dimension, humaine et technologique, qui permettra \u00e0 Enedis d\u2019\u00eatre le service public pr\u00e9f\u00e9r\u00e9 des Fran\u00e7ais au service de la transition \u00e9cologique dans les territoires.<\/p>\n\n\n\n

Quel r\u00f4le joue le D\u00e9veloppement Durable et la RSE dans les actions de la marque<\/strong> ENEDIS aupr\u00e8s de ses collaborateurs et ses clients ?<\/strong><\/p>\n\n\n\n

Nous pla\u00e7ons les enjeux de RSE au centre de la d\u00e9marche d\u2019Enedis. La transition \u00e9cologique est le fil rouge de notre projet d\u2019entreprise, qui vise \u00e0 concilier performance industrielle et humaine, au plus pr\u00e8s des territoires et des clients.<\/p>\n\n\n\n

Nous voulons \u00eatre un service public \u00e0 impact positif pour la plan\u00e8te, pour les femmes et les hommes et pour les territoires. 3 axes de travail qui sont autant de moteurs d\u2019action pour les collaborateurs et les parties prenantes. Cette d\u00e9marche responsable et solidaire se traduit par un engagement phare portant sur la r\u00e9duction de l\u2019empreinte carbone de l\u2019entreprise de 20% en 2025 et la neutralit\u00e9 carbone en 2050.<\/p>\n\n\n\n

Nous nous engageons par ailleurs \u00e0 pr\u00e9server l\u2019environnement et la biodiversit\u00e9 au travers de partenariats au service de la protection d\u2019Avifaune avec notamment la Ligue pour la protection des oiseaux (LPO). Nous sommes \u00e9galement partenaires d\u2019ONG ou associations comme Ateliers Sans Fronti\u00e8res pour agir en faveur de l\u2019insertion professionnelle et l\u2019inclusion num\u00e9rique. <\/p>\n\n\n\n

Enfin, en tant qu\u2019entreprise de service public, nous avons \u00e0 c\u0153ur de soutenir la lutte contre la pr\u00e9carit\u00e9 \u00e9nerg\u00e9tique et les salari\u00e9s qui s\u2019engagent dans des initiatives solidaires. Nous sommes l\u2019un des membres fondateurs des Points d\u2019information et de m\u00e9diation multi services (PIMMS), des lieux d\u2019accueil solidaires, ouverts \u00e0 tous, offrant des interfaces de m\u00e9diation et de services publics de proximit\u00e9 aux personnes en difficult\u00e9.<\/p>\n\n\n

\"Brand<\/div>
Brand Finance France 150 2021<\/h5>
T\u00e9l\u00e9chargez le rapport annuel sur les marques fran\u00e7aises les plus fortes et les plus valoris\u00e9es en 2021.<\/div><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

With an increase in its brand strength from A to A +, Enedis joined the ranking in 75th place with a value of 1.15 billion euros. Catherine Lescure, Communications and CSR Director, tells us about the brand's contribution to ecological transition. Interview with Catherine Lescure What were the most significant impacts of the pandemic on […]<\/p>\n","protected":false},"author":6,"featured_media":10866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[143,135],"tags":[48,95],"class_list":["post-10861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fr","category-brand-spotlights","tag-france","tag-utilities"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/10861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=10861"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/10861\/revisions"}],"predecessor-version":[{"id":11599,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/10861\/revisions\/11599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/10866"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=10861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/categories?post=10861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=10861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}