{"id":13,"name":"Mark Crowe","url":"https:\/\/brandfinance.com\/author\/mark-crowe","description":"Mark Crowe is the Managing Director of Brand Finance Australia Pty Ltd. Mark brings to the role a keen focus and knowledge in Marketing Accountability and Effectiveness. He is a strong advocate for promoting the role of marketing based assets as the key source of value creation in business. Mark\u2019s previous role was CEO of the Australian Marketing Institute. He has extensive senior management and board director experience across the professional services, education, food, hospitality and sporting industries.\r\n\r\nMark has contributed to numerous business and marketing publications including <em>The Role of Marketing in the Boardroom <\/em>and <em>What Value Marketing. <\/em>Mark is a Certified Practising Marketer and a Fellow of the Australian Marketing Institute. He has a Bachelor of Commerce from the University of New South Wales and a Certificate in Strategic Marketing Management from the Macquarie Graduate School of Management.","link":"https:\/\/brandfinance.com\/profile\/mark-crowe","slug":"mark-crowe","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/f1841e106ef7912c72cee2cddd7a6de8?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/f1841e106ef7912c72cee2cddd7a6de8?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/f1841e106ef7912c72cee2cddd7a6de8?s=96&d=mm&r=g"},"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users"}]}}