{"id":14295,"date":"2022-01-26T08:47:32","date_gmt":"2022-01-26T08:47:32","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=14295"},"modified":"2022-01-26T14:47:40","modified_gmt":"2022-01-26T14:47:40","slug":"tiktok-named-worlds-fastest-growing-brand-by-brand-finance-global-500-2022-report","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/tiktok-named-worlds-fastest-growing-brand-by-brand-finance-global-500-2022-report","title":{"rendered":"TikTok Named World\u2019s Fastest-Growing Brand by Brand Finance Global 500 2022 Report"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>New entrant <strong>TikTok named world\u2019s fastest-growing brand<\/strong>, up 215%, leading global revolution in media consumption<\/li><li><strong>Apple holds on to world\u2019s most valuable brand<\/strong> <strong>title<\/strong> with record valuation at more than US$355 billion, followed by Amazon and Google<\/li><li><strong>Tech remains most valuable industry<\/strong>, while second-ranked <strong>retail crosses US$1 trillion mark<\/strong> following 46% brand value growth during COVID-19 pandemic<\/li><li>Development of COVID-19 vaccines sees <strong>pharma named fastest-growing industry,<\/strong> while <strong>tourism sector <\/strong><strong>remains below pre-pandemic valuation<\/strong><\/li><li><strong>US and China continue to dominate<\/strong> claiming 2\/3 of brand value in ranking, while<strong> India sees fastest-growth <\/strong>over course of pandemicamong top nations, up 42%<\/li><li><strong>WeChat named world\u2019s strongest brand for second consecutive year<\/strong> with top score of 93.3 out of 100 and elite AAA+ rating<\/li><li><strong>Microsoft\u2019s Satya Nadella comes out top in Brand Finance Brand Guardianship Index 2022 of world\u2019s top 250 CEOs<\/strong><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">View the full Brand Finance Global 500 2022 report here<\/a><\/p>\n\n\n\n<p>Tripling in brand value over the past year, <strong>TikTok<\/strong> has been named the world\u2019s fastest-growing brand by a new report published today. With an astounding 215% growth, the entertainment app\u2019s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year. Claiming 18<sup>th<\/sup> spot among the world\u2019s top 500 most valuable brands, it is the highest new entrant to the <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500 2022 ranking<\/a>.<\/p>\n\n\n\n<p>Every year, leading brand valuation consultancy <a href=\"https:\/\/brandfinance.com\/\">Brand Finance<\/a> puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The world\u2019s top 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking \u2013 now in its 16<sup>th<\/sup> year.<\/p>\n\n\n\n<p>With COVID-19 restrictions still in effect across the globe throughout 2021, digital entertainment, social media, and streaming services saw continued growth, and TikTok\u2019s rise is testament to how media consumption is changing. With its offering of easily digestible and entertaining content, the app\u2019s popularity spread across the globe, however, it also acted as a creative outlet and provided a way for people to connect during lockdown.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>At the same time, strategic partnerships, such as its sponsorship of the UEFA Euro 2020 tournament, exposed TikTok to demographics outside of its original Gen Z base. It crossed the one billion user mark in 2021 and became the most downloaded app across Android\u2019s Google Play store and Apple\u2019s App Store.<\/p>\n\n\n\n<p>David Haigh, Chairman &amp; CEO of Brand Finance, commented:<\/p>\n\n\n\n<p><em>\u201cMedia consumption has increased throughout the COVID-19 pandemic, but \u2013 what is more \u2013 the way we consume it has irrevocably changed. In order to compete in this evolving marketplace, media organisations have invested heavily in their brands \u2013 from content acquisition through to user experience. TikTok\u2019s meteoric growth is the proof in the pudding \u2013 the brand has gone from relative obscurity to internationally renowned in just a few years and shows no signs of slowing down.\u201d<\/em><\/p>\n\n\n\n<p>Overall, media brands account for the top 3 fastest-growing brands in the ranking \u2013 with another social media app <strong>Snapchat<\/strong> (brand value up 184% to US$6.6 billion) and South Korean internet brand <strong>Kakao<\/strong> (up 161% to US$4.7 billion) following closely behind TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1379\" height=\"776\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture1-1.jpg\" alt=\"\" class=\"wp-image-14298\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture1-1.jpg 1379w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture1-1-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture1-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1379px) 100vw, 1379px\" \/><\/figure>\n\n\n\n<p>Other notable performers from the media sector include those that offer streaming services, with <strong>Disney<\/strong> (brand value up 11% to US$57.0 billion), <strong>Netflix<\/strong> (brand value up 18% US$29.4 billion), <strong>YouTube<\/strong> (brand value up 38% to US$23.9 billion), and <strong>Spotify <\/strong>(brand value up 13% to US$6.3 billion) all seeing increases.<\/p>\n\n\n\n<p>In stark contrast, traditional media brands have seen a continued decline, with people favouring social media platforms and on-demand streaming in their place. <strong>Warner Bros<\/strong> is among the fastest-falling brands in the ranking this year (brand value down 33% to US$6.8 billion), and this trend is even more apparent when comparing this year with pre-pandemic valuations. Looking at brand value change over the last two years of COVID-19, three media brands feature among the five fastest-falling brands \u2013 Warner Bros saw the biggest brand value loss at 40%, with <strong>NBC<\/strong> (brand value US$9.4 billion)and <strong>CBS<\/strong> (brand value US$7.4 billion) seeing losses of 38% and 36% respectively.<\/p>\n\n\n\n<p><strong>Apple holds on to top spot with record valuation<\/strong><\/p>\n\n\n\n<p><strong>Apple<\/strong> has retained the title of the world\u2019s most valuable brand following a 35% increase to US$355.1 billion \u2013 the highest brand value ever recorded in the <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500 ranking<\/a>.<\/p>\n\n\n\n<p>Apple had a stellar 2021, highlighted by its achievement at the start of 2022 \u2013 being the first company to reach a US$3 trillion market valuation. The tech giant\u2019s success historically lied in honing its core brand positioning, but its more recent growth can be attributed to the company\u2019s recognition that its brand can be applied effectively to a much broader range of services.<\/p>\n\n\n\n<p>The iPhone still accounts for around half of the brand\u2019s sales. However, this year saw Apple give more attention to its other suite of products with a new generation of iPads, an overhaul to the iMac, and introduction of AirTags. Its range of services, from Apple Pay to Apple TV, has also gone from strength to strength and become of increasing importance to the brand\u2019s success.<\/p>\n\n\n\n<p>Additionally, Apple knows the importance of being in tune with its customers for maintaining brand equity. Privacy and the environment are salient topics, and Apple bolstered its credentials on both fronts. This is evidenced by a greater transparency of the App Store\u2019s privacy policy, reinforcing the trust customers have in the brand, and the announcement that more of Apple\u2019s manufacturing partners will be moving to 100% renewable energy, as the company aims to reach carbon neutrality by 2030.<\/p>\n\n\n\n<p>David Haigh, Chairman &amp; CEO of Brand Finance, commented:<\/p>\n\n\n\n<p><em>\u201cApple commands an amazing level of brand loyalty, largely thanks to its reputation for quality and innovation. Decades of hard work put into perfecting the brand have seen Apple become a cultural phenomenon, which allows it to not only compete, but thrive in a huge number of markets. With rumours abounding of its foray into electric vehicles and virtual reality, it seems it is ready for a new leap.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1379\" height=\"776\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture2-4.jpg\" alt=\"\" class=\"wp-image-14299\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture2-4.jpg 1379w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture2-4-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture2-4-768x432.jpg 768w\" sizes=\"auto, (max-width: 1379px) 100vw, 1379px\" \/><\/figure>\n\n\n\n<p><strong>Amazon<\/strong> and Google also saw good levels of growth, both keeping their spots in the Brand Finance Global 500 ranking behind Apple in 2<sup>nd<\/sup> and 3<sup>rd<\/sup> respectively. Amazon joined Apple in crossing the US$300 billion brand value mark with a 38% increase to US$350.3 billion, navigating global supply chain issues and a labour shortage in the process.<\/p>\n\n\n\n<p><strong>Google<\/strong> saw a similar brand value growth of 38% to US$263.4 billion. The brand relies on advertising for the vast majority of its revenue, and was hurt at the start of the pandemic as advertising spend dropped due to uncertainty. However, as the world adjusted to the new normal, and with people spending more and more time online, advertising budgets opened back up and Google\u2019s business rebounded, resulting in a healthy uplift in brand value.<\/p>\n\n\n\n<p><strong>Tech remains most valuable industry<\/strong><\/p>\n\n\n\n<p>The tech sector is once again the most valuable in the <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500 ranking<\/a>, with a cumulative brand value of close to US$1.3 trillion. Technology and tech brands have become of ever-increasing importance in the modern world, a trend that has only been exacerbated by the COVID-19 pandemic.<\/p>\n\n\n\n<p>In total, 50 tech brands feature in the ranking, however, the brand value is largely attributable to three big players, with Apple, <strong>Microsoft<\/strong> (brand value US$184.2 billion), and <strong>Samsung Group<\/strong> (brand value US$107.3 billion) together accounting for more than 50% of the total brand value in the sector.<\/p>\n\n\n\n<p>Closely behind them, <strong>Huawei<\/strong> managed to reclaim its place among the top 10 most valuable brands in the world, following 29% growth to US$71.2 billion. Huawei\u2019s smartphone business was hit hard by US sanctions, but it reacted positively by heavily stepping up investment in both domestic technology companies and R&amp;D, as well as turning its focus to cloud services. &nbsp;<\/p>\n\n\n\n<p><strong>Retail continues to thrive<\/strong><\/p>\n\n\n\n<p>The retail sector has cemented its position as the second most valuable in the <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500 ranking<\/a>, crossing the US$1 trillion mark for the first time.<\/p>\n\n\n\n<p>Prior to the pandemic, retail was the third most valuable sector behind banking, but a boom in e-commerce has seen it pull away whilst banking has remained stagnant. Over the course of the pandemic, retail has been the fastest-growing large industry in the Brand Finance Global 500 ranking, with a brand value increase of 46% \u2013 outpacing the tech and media sectors which grew by 42% and 33% respectively.<\/p>\n\n\n\n<p>This year, one of the sector\u2019s top performers, <strong>Walmart<\/strong>, continued to see brand value growth and reclaimed its spot in the top 5, with the retailer climbing from 6<sup>th<\/sup> to 5<sup>th<\/sup> following a 20% increase in brand value to US$111.9 billion. Walmart already had a top-tier physical presence, and at the start of the pandemic it invested in e-commerce capabilities \u2013 which has continued to pay dividends.<\/p>\n\n\n\n<p>Retail also saw the most new entrants in the ranking this year at nine brands, meaning almost one in four new entrants have come from the sector. The majority of the new retail brands are supermarkets \u2013 many of which adapted to the new normal by making themselves more accessible through online shopping and click and collect. Germany\u2019s <strong>Edeka<\/strong> is the highest ranked of the nine, entering the ranking at 340<sup>th<\/sup> place with a brand value of US$6.5 billion.&nbsp;<\/p>\n\n\n\n<p>David Haigh, Chairman &amp; CEO of Brand Finance, commented:<\/p>\n\n\n\n<p><em>\u201cThe initial impression of lockdown may have been that retail would suffer, but those that have shown the agility to adapt and utilise technology have impressed with solid gains. The transformation of the industry to meet its customers\u2019 evolving needs has sown the seeds for both short- and long-term prosperity.\u201d<\/em><\/p>\n\n\n\n<p><strong>Pharma brands see healthy growth<\/strong><\/p>\n\n\n\n<p>Pharma brands have been in the limelight since the start of the pandemic as the world turned to the sector for COVID-19 tests and vaccines. As a result, unsurprisingly, the sector has seen faster growth in the <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500<\/a> over the last two years than any other sector. The number of pharma brands in the ranking has doubled from four to eight, with brand value increasing by 94% to US$54.0 billion.<\/p>\n\n\n\n<p>All eight brands featured are more valuable than they were in 2020, with those that produced COVID-19 vaccinations seeing the biggest increases. <strong>Johnson &amp; Johnson<\/strong> remains the most valuable, with a 24% brand value increase to US$13.4 billion. New entrant to the ranking <strong>AstraZeneca<\/strong> secured the title of the sector\u2019s fastest-growing, with a remarkable 77% rise in brand value to US$5.6 billion, followed by <strong>Pfizer <\/strong>as the second fastest-growing at 58%, pushing its brand value to US$6.3 billion.<\/p>\n\n\n\n<p>David Haigh, Chairman &amp; CEO of Brand Finance, commented:<\/p>\n\n\n\n<p><em>\u201cThe production of effective vaccines has been integral to getting the global economy back on its feet. This has resulted in not only an increase in revenues, but also improved global awareness and reputation for brands in the pharmaceutical industry, which <\/em><em>raises interesting questions about their potential applicability in adjacent sectors.<\/em><em>\u201d<\/em><\/p>\n\n\n\n<p><strong>Tourism brands show signs of recovery<\/strong><\/p>\n\n\n\n<p>The brand value of the tourism industry overall is still down when compared to pre-pandemic valuations, hampered by the number of brands featured in the <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500<\/a> falling from 15 to 9. However, in a promising sign of recovery, all of the brands from the industry that do appear in this year\u2019s ranking have seen positive brand value growth.<\/p>\n\n\n\n<p>The hotel sector recorded the fastest level of growth, with the two brands in the ranking, <strong>Hilton<\/strong> (up 58% to US$12.0 billion) and <strong>Hyatt<\/strong> (up 26% to US$5.9 billion), now being more valuable than they were pre-pandemic. Airline brands all saw an uptick in brand value as international and domestic travel increased, though none recovered to their pre-pandemic level yet. The story is similar for online booking platform <strong>booking.com<\/strong> (US$8.7 billion) and car rental firm <strong>Enterprise<\/strong> (US$7.1 billion).<\/p>\n\n\n\n<p>David Haigh, Chairman &amp; CEO of Brand Finance, commented:<\/p>\n\n\n\n<p><em>\u201cIt is a promising sign to see recovery in the tourism sector despite intermittent restrictions still in place across the world. The bounce-back was no doubt hindered by variant outbreaks, however, as the world adjusts to living with COVID-19, there is no reason the tourism industry cannot take flight once again.\u201d<\/em><\/p>\n\n\n\n<p><strong>US and China still dominate<\/strong><\/p>\n\n\n\n<p>Breaking the results down to country level, brands from the United States and China continue to dominate the <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500<\/a>. Over two-thirds of the total brand value in the ranking is attributable to the two countries, with the US accounting for 49% (US$3.9 trillion) and China for 19% (US$1.6 trillion).<\/p>\n\n\n\n<p><strong>WeChat retains world\u2019s strongest brand title<\/strong><\/p>\n\n\n\n<p>Apart from calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Certified by ISO 20671, Brand Finance\u2019s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.<\/p>\n\n\n\n<p>According to these criteria, <strong>WeChat<\/strong> remains the world\u2019s strongest brand, retaining the title for the second consecutive year, with a Brand Strength Index (BSI) score of 93.3 out of 100 and a corresponding AAA+ rating.<\/p>\n\n\n\n<p>WeChat plays an integral part in day-to-day life in China, with its all-encompassing set of services allowing customers to message, video call, order food, and shop. It also played an integral part in the country\u2019s fight against COVID-19, with more than 700 million people using its services to book vaccinations and tests. The app\u2019s entrenchment in people\u2019s lives helps it achieve strong scores in reputation and consideration among Chinese consumers, according to Brand Finance\u2019s research.<\/p>\n\n\n\n<p>In line with the trend seen in the brand value ranking, four out of the top 5 strongest brands now come from the media sector, compared to only two before the start of the COVID-19 pandemic. Joining WeChat at the top of the ranking is <strong>Google<\/strong>, climbing from 39<sup>th<\/sup> to 3<sup>rd<\/sup> with an impressive BSI score of 93.3, followed closely by its Alphabet stablemate <strong>YouTube<\/strong>, which rose from 27<sup>th<\/sup> to 4<sup>th<\/sup> with a BSI score of 93.2. South Korean brand <strong>Naver<\/strong> rounds off the media brands in the top 5, jumping a remarkable 99 places to 5<sup>th<\/sup> with a BSI score 92.5.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1379\" height=\"776\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture3-2.jpg\" alt=\"\" class=\"wp-image-14300\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture3-2.jpg 1379w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture3-2-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/01\/Picture3-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 1379px) 100vw, 1379px\" \/><\/figure>\n\n\n\n<p><strong>Brand Guardianship Index<\/strong><\/p>\n\n\n\n<p>The annual <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Brand Guardianship Index<\/a> has been expanded and now ranks the world\u2019s top 250 CEOs. This year\u2019s top brand guardian is <strong>Microsoft\u2019s Satya Nadella<\/strong>. Mr Nadella, who also became Chairman this year, has been credited with overhauling Microsoft\u2019s fortunes by changing its culture towards one of teamwork, innovation, and inclusivity, and instilling a growth mindset throughout the business.<\/p>\n\n\n\n<p>The top 10 of the ranking is dominated by brand guardians from the tech and media sectors. <strong>Tim Cook<\/strong> sits in a well-earned 2<sup>nd<\/sup> place, having overseen <strong>Apple<\/strong>\u2019s record-breaking year, which saw it become the first company to achieve a US$3 trillion market valuation. Mr Cook is joined by the brand guardians of a number of household brand names, with <strong>Tencent\u2019s<\/strong> <strong>Huateng Ma <\/strong>(4<sup>th<\/sup>), <strong>Google\u2019s Sundar Pichai<\/strong> (5<sup>th<\/sup>), and <strong>Netflix\u2019s Reed Hastings <\/strong>(7<sup>th<\/sup>) all featuring at the top of the ranking.<\/p>\n\n\n\n<p>David Haigh, Chairman &amp; CEO of Brand Finance, commented:<\/p>\n\n\n\n<p><em>\u201cUltimately, the role of a brand guardian is to build brand and business value. Our ranking recognises those who are building business value in a sustainable manner, by balancing the needs of all stakeholders \u2013 employees, investors, and the wider society. More and more, the CEOs ranked in the Brand Guardianship Index must work in partnership to build a sustainable future, redefining the role of a CEO from ultra-competitive entrepreneur to collaborative diplomat.\u201d<\/em><\/p>\n\n\n\n<p><strong>AMD<\/strong> CEO <strong>Lisa Su<\/strong> is a new entrant in 10<sup>th<\/sup> place, making her the highest-ranked female in the Brand Guardianship Index 2022. Dr Su\u2019s leadership of a tech company is unfortunately a rarity, with most being run by male CEOs. This is reflected in the ranking, with only five female CEOs in the top 100. With diversity and inclusion becoming ever-increasingly important to society as a whole, we hope to see the promotion of female leadership in the C-suite in the future.<\/p>\n\n\n\n<p><a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">View the full Brand Finance Global 500 2022 report here<\/a><\/p>\n\n\n\n<p><strong>Note to Editors<\/strong><\/p>\n\n\n\n<p><a>Every year, leading brand valuation consultancy <\/a><a href=\"https:\/\/brandfinance.com\/\">Brand Finance<\/a> puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The world\u2019s top 500 most valuable and strongest brands are included in the annual <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500 ranking<\/a> \u2013 now in its 16<sup>th<\/sup> year.<\/p>\n\n\n\n<p>Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand\u2019s performance on intangible measures relative to its competitors.<\/p>\n\n\n\n<p>The full ranking, additional insights, charts, more information about the <a href=\"https:\/\/brandirectory.com\/methodology\" target=\"_blank\" rel=\"noopener\">methodology<\/a>, and definitions of key terms are available in the <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500 2022 report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New entrant TikTok named world\u2019s fastest-growing brand, up 215%, leading global revolution in media consumption Apple holds on to world\u2019s most valuable brand title with record valuation at more than US$355 billion, followed by Amazon and Google Tech remains most valuable industry, while second-ranked retail crosses US$1 trillion mark following 46% brand value growth during [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[27,176,38,45,40,28,46,33,185,105,31,43],"class_list":["post-14295","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-africa","tag-global-500","tag-indonesia","tag-ireland","tag-malaysia","tag-nigeria","tag-romania","tag-singapore","tag-sri-lanka","tag-sweden","tag-turkey","tag-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/14295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=14295"}],"version-history":[{"count":6,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/14295\/revisions"}],"predecessor-version":[{"id":14470,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/14295\/revisions\/14470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=14295"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=14295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}