{"id":18614,"date":"2022-09-21T03:00:00","date_gmt":"2022-09-21T02:00:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=18614"},"modified":"2022-09-21T09:55:32","modified_gmt":"2022-09-21T08:55:32","slug":"vietnamese-brands-benefit-from-massive-surge-in-value-in-post-pandemic-world","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/vietnamese-brands-benefit-from-massive-surge-in-value-in-post-pandemic-world","title":{"rendered":"Vietnamese brands benefit from massive surge in value in post-pandemic world"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Viettel is Vietnam\u2019s most valuable brand at US$8.8 billion<\/strong><\/li><li><strong>VNPT (US$2.9 billion) and Vinamilk (US$2.8 billion) are 2<sup>nd<\/sup> and 3<sup>rd<\/sup> most valuable<\/strong><\/li><li><strong>Telecoms, banking, and food sectors contribute the most value to the ranking<\/strong><\/li><li><strong>MB Bank is the strongest Vietnamese brand with a Brand Strength Index (BSI) score of 87.1 and brand rating of AAA<\/strong><\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/brandirectory.com\/vietnam\/\" target=\"_blank\" rel=\"noopener\">View the full Brand Finance Vietnam 50 2022 report here<\/a><\/p>\n\n\n\n<p><strong>Viettel is Vietnam\u2019s most valuable brand at US$8.8 billion<\/strong><\/p>\n\n\n\n<p>Viettel (brand value up 44% to US$8.8 billion) is the most valuable Vietnamese brand, according to a new report from leading brand valuation consultancy, Brand Finance. Viettel has retained the crown of the most valuable Vietnamese brand for the fourth consecutive year, ahead of second-ranked VNPT (brand value up 4% to US$2.9 billion) and Vinamilk (brand value up 18% to US$2.8 billion).<\/p>\n\n\n\n<p>Every year Brand Finance puts thousands of the world\u2019s top brands to the test, evaluating which are the most valuable and strongest. Brand Finance has just released its annual <a href=\"https:\/\/brandirectory.com\/vietnam\/\" target=\"_blank\" rel=\"noopener\">Brand Finance Vietnam 50 2022<\/a> report, showcasing the top 50 most valuable and strongest Vietnamese brands.<\/p>\n\n\n\n<p>Viettel projects a strong corporate emphasis on environmental sustainability and urban biodiversity as is evident throughout its corporate headquarters.<strong> Viettel Global<\/strong>, a subsidiary of telco Viettel and one of Vietnam's biggest overseas investors, reported a record-high quarterly revenue of US$237 million in Q1 of this year, up 17% year-on-year. The African region, Southeast Asia and Latin America all remain a significant driver of Viettel\u2019s global growth.<\/p>\n\n\n\n<p>Lai Tien Manh, Country Representative, Brand Finance Vietnam said:<\/p>\n\n\n\n<p><em>\u201cThe pandemic brought many challenges to Vietnamese brands but at the same time it also bought with it opportunities and a renewed sense of brand purpose. We observed the actions of many local Vietnamese brands as they stepped up to support the Government during this time of crisis.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1200\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post-2134x1200.jpg\" alt=\"\" class=\"wp-image-18615\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post-2134x1200.jpg 2134w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post-768x432.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post-1536x864.jpg 1536w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post-2048x1152.jpg 2048w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post.jpg 2500w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><\/figure>\n\n\n\n<p><strong>VNPT (US$2.9 billion) and Vinamilk (US$2.8 billion) are 2<sup>nd<\/sup> and 3<sup>rd<\/sup> most valuable<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Behind Viettel, another telecoms brand, VNPT (brand value up 4% to US$2.9 billion), remains the second most valuable brand. In the last five years, VNPT has increased both brand value and in brand strength. VNPT has ranked second in the national ranking for four consecutive years and in the top three since 2017. In recent years, the brand has been signing agreements with the Vietnamese government and other partners to improve connectivity and 5G mobile access in the country.<\/p>\n\n\n\n<p>Vinamilk (brand value up 18% to US$2.8 billion) ranks third in brand value with an 18% growth in brand value this year. Vinamilk has ranked third for four consecutive years and as the most valuable food brand in Vietnam, it continues to make constant efforts to conquer international markets, approaching its goal to be positioned as one of the 50 biggest dairy brands worldwide.<\/p>\n\n\n\n<p><strong>Vietnam\u2019s top 50 most valuable brands have increased in brand value by 36%<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Vietnam\u2019s top 50 brands achieved an aggregate increase in brand value of 36% year-on-year. Despite the negative consequences of COVID-19, the nation\u2019s biggest brands were able to deliver commendable results and brand value growth. Since the Vietnamese economy is dependent on exports to nations including USA, China and Japan, supply chain issues continue to affect the growth of Vietnamese brands.<\/p>\n\n\n\n<p>Over the course of the pandemic, the nation\u2019s ability to export to key destinations increased and was able to recover with growth in brand values across the ranking. The top ten Vietnamese brands are worth US$24.4 billion this year, accounting for 67% of the US$36.4 billion of the top fifty Vietnamese brands. There are four new entrants in the ranking that reflect stronger brand values across the ranking. The four new entrants in the ranking are: Nam Long (brand value US$164 million), Vinacomin (brand value up 97% to US$83 million), Chin-Su (brand value up 97% to US$68 million), and Masan Consumer (brand value up 84% to US$66 million).<\/p>\n\n\n\n<p><a>Alex Haigh, Managing Director Brand Finance Asia Pacific, commented<\/a>: <a><\/a><\/p>\n\n\n\n<p><em>\u201cDespite the pandemic, <\/em><em>Vietnam has maintained its economic stability and is rapidly developing with the help of technology. However, to continue to grow in brand value and help the country move from being product-oriented to marketing and brand oriented, Vietnamese brands need to be open to change, react quickly, diversify and become more visible. In this way they would be better positioned to all stakeholders.\u201d<\/em><\/p>\n\n\n\n<p><strong>Telecoms, banking, and food sectors contribute the most value to the ranking. <\/strong><strong><\/strong><\/p>\n\n\n\n<p>The four telecoms brands \u2013 Viettel, VNPT, Vinaphone (brand value up 11% to US$859 million) and Mobifone (brand value down 21% to US$661 million) have a sum total brand value of US$13.1 billion and compromise the largest economic sector by brand value. The banking sector follows with US$8.5 billion in brand value from twelve brands, with the food sector being the third-most valuable sector (US$3.5 billion from seven brands).<\/p>\n\n\n\n<p><strong>MB Bank is the strongest Vietnamese brand with a Brand Strength Index (BSI) score of 87.1 and brand rating of AAA.<\/strong><\/p>\n\n\n\n<p>In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance\u2019s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.<\/p>\n\n\n\n<p>According to these criteria, MBBank (brand value more than doubled to US$642 million) is Vietnam\u2019s strongest brand, with a Brand Strength Index (BSI) of 87.1 out of 100 and a corresponding AAA brand strength rating.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1200\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post2-2134x1200.jpg\" alt=\"\" class=\"wp-image-18616\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post2-2134x1200.jpg 2134w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post2-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post2-768x432.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post2-1536x864.jpg 1536w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post2-2048x1152.jpg 2048w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post2.jpg 2500w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1200\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post3-2134x1200.jpg\" alt=\"\" class=\"wp-image-18617\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post3-2134x1200.jpg 2134w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post3-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post3-768x432.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post3-1536x864.jpg 1536w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post3-2048x1152.jpg 2048w, https:\/\/brandfinance.com\/wp-content\/uploads\/2022\/09\/Vietnam-2022-Social-Media-Post3.jpg 2500w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><figcaption>brand va<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/brandirectory.com\/rankings\/vietnam\/\" target=\"_blank\" rel=\"noopener\">View the full Brand Finance Vietnamese 50 2022 report here<\/a><\/p>\n\n\n\n<p>ENDS<\/p>\n\n\n\n<p><strong>Note to Editors<\/strong><\/p>\n\n\n\n<p><a>Every year, leading brand valuation consultancy <\/a><a href=\"https:\/\/brandfinance.com\/\">Brand Finance<\/a> puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The world\u2019s top 50 most valuable and strongest brands of Vietnam are included in the <a href=\"https:\/\/brandirectory.com\/rankings\/vietnam\/\" target=\"_blank\" rel=\"noopener\">Brand Finance Vietnam 50 2022 ranking.<\/a><\/p>\n\n\n\n<p>Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand\u2019s performance on intangible measures relative to its competitors.<\/p>\n\n\n\n<p>The full ranking, additional insights, charts, more information about the <a href=\"https:\/\/brandirectory.com\/methodology\" target=\"_blank\" rel=\"noopener\">methodology<\/a>, and definitions of key terms are available in the Brand Finance Vietnam 50 2022 report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viettel is Vietnam\u2019s most valuable brand at US$8.8 billion VNPT (US$2.9 billion) and Vinamilk (US$2.8 billion) are 2nd and 3rd most valuable Telecoms, banking, and food sectors contribute the most value to the ranking MB Bank is the strongest Vietnamese brand with a Brand Strength Index (BSI) score of 87.1 and brand rating of AAA [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,43],"class_list":["post-18614","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/18614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=18614"}],"version-history":[{"count":4,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/18614\/revisions"}],"predecessor-version":[{"id":18626,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/18614\/revisions\/18626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=18614"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=18614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}