{"id":20448,"date":"2023-03-30T17:08:50","date_gmt":"2023-03-30T16:08:50","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=20448"},"modified":"2023-09-11T11:48:35","modified_gmt":"2023-09-11T10:48:35","slug":"td-on-the-rise-as-it-overtakes-rbc-to-claim-title-as-canadas-most-valuable-brand","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/td-on-the-rise-as-it-overtakes-rbc-to-claim-title-as-canadas-most-valuable-brand","title":{"rendered":"TD on the rise as it overtakes RBC to claim title as Canada\u2019s most valuable brand"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>TD dethrones RBC as the most valuable brand in Canada<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Agnico Eagle soars higher as Canadian mining &amp; mineral brands grow <\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Bombardier begins recovery after having found its footing <\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Rogers and Shaw brand values slip <\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>A&amp;W becomes the strongest Canadian brand, earning AAA rating<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>TD has the highest Sustainability Perceptions Value at CAD1.9 billion<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/brandirectory.com\/rankings\/canada\/\" target=\"_blank\" rel=\"noreferrer noopener\">View the full Brand Finance Canada 100 2023 report here<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>TD dethrones RBC to become the most valuable brand in Canada at $27.5 billion<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>TD<\/strong> (brand value up 27% to CAD27.5 billion) has remained resilient to widespread challenges and achieved impressive brand value growth, becoming Canada\u2019s most valuable.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Every year, leading brand valuation consultancy <a href=\"https:\/\/brandfinance.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Finance<\/a> puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The Canada\u2019s top 100 most valuable and strongest brands are included in the annual <a href=\"https:\/\/brandirectory.com\/rankings\/canada\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Finance Canada 100 2023 ranking<\/a>.&nbsp;<\/p>\n\n\n\n<p>TD\u2019s positive re-evaluation of revenues and forecasts, in comparison to last year\u2019s leader, <strong>RBC\u2019s<\/strong> (brand value down 15% to CAD19.9 billion) dampened outlook and forecasted revenues, have helped drive TD\u2019s brand value increase and allowed it to reclaim the throne as Canada\u2019s most valuable brand, a position it previously held in 2013, 2020, and 2021.&nbsp;<\/p>\n\n\n\n<p>Laurence Newell, Managing Director, Brand Finance, North America commented:&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>\u201cAlthough Canadian banks may be known for their conservative style which protects Canadian assets from international crises, increased interconnectedness between Canadian and American banking sectors will increasingly tie the fate of the Canadian economy and banking closer to that of its American neighbours.\u2019\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p><em>\u201c<\/em><em>TD\u2019s important M&amp;A activity in the United States, paired with important investments in various real estate projects across the country, have successfully extended the TD brand and increased brand awareness and familiarity across North America.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"776\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-5.jpeg\" alt=\"\" class=\"wp-image-20451\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-5.jpeg 1378w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-5-450x253.jpeg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-5-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\" \/><\/figure>\n\n\n\n<p><strong>Agnico Eagle soars higher as Canadian Mining &amp; Mineral brands grow<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Agnico Eagle<\/strong> wins the title of the fastest growing Canadian brand. Its brand value has increased 115% to CAD738.8 million. Although October 2022 saw global gold prices fall, prices have more recently stabilised and continue to grow in the new year. Resultantly, Canadian mining brands across the board are seeing increases in brand value, according to the Brand Finance annual Global Brand Equity Monitor study.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"776\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-3.jpeg\" alt=\"\" class=\"wp-image-20449\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-3.jpeg 1378w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-3-450x253.jpeg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-3-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\" \/><\/figure>\n\n\n\n<p><strong>Bombardier begins recovery after re-finding its footing <\/strong>&nbsp;<\/p>\n\n\n\n<p>Following difficult results in 2021, <strong>Bombardier<\/strong> is seemingly back up and running, seeing an increase of 38% in brand value to over CAD1.4 billion in 2023.&nbsp;<\/p>\n\n\n\n<p>Corporate consolidation as well as moving past the sale of various business units to European and Japanese brands have allowed Bombardier to recalibrate its business focus to what it does best: high quality private aircraft.&nbsp;<\/p>\n\n\n\n<p><strong>Rogers and Shaw brand values slip&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>As the controversial merger between <strong>Rogers<\/strong> (brand value down 8% to CAD6 billion)<strong> <\/strong>and <strong>Shaw<\/strong> (brand value down 24% to CAD2.1 billion) still awaits approval by federal regulators because of deadline push backs, both brands have taken a considerable hit to brand value and brand strength according to the 2023 edition of the Brand Finance Canada 100 Report.&nbsp;<\/p>\n\n\n\n<p><strong>A&amp;W becomes the strongest Canadian brand, earning AAA rating<\/strong>&nbsp;<\/p>\n\n\n\n<p>In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance\u2019s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in 38 countries and across 31 sectors.&nbsp;<\/p>\n\n\n\n<p>Fast-food restaurant chain, <strong>A&amp;W<\/strong> (brand value down 2% to CAD647.3 million), has become Canada\u2019s strongest brand with a Brand Strength Index score of 87 out of 100, with a corresponding AAA rating. This is a 2-point increase year-on-year and means that it has overtaken last year\u2019s strongest brand, <strong>Canada Life<\/strong> (brand value up 10% to CAD14.7 billion), which now sits in second with a Brand Strength Index score of 86\/100.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"776\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-4.jpeg\" alt=\"\" class=\"wp-image-20450\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-4.jpeg 1378w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-4-450x253.jpeg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-4-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\" \/><\/figure>\n\n\n\n<p><strong>TD has the highest Sustainability Perceptions Value at CAD1.9 billion<\/strong>&nbsp;<\/p>\n\n\n\n<p>TD has the highest sustainability perceptions value of any Canadian brand, CAD1.9 billion. As Canada\u2019s most valuable brand, TD has considerable scope for impact due to the scale of its operations. It is important to note that TD\u2019s position at the top of the table is not an assessment of its overall sustainability performance. Instead, it highlights the value that TD has tied up in the sustainability perception of stakeholders.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"776\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-6.jpeg\" alt=\"\" class=\"wp-image-20452\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-6.jpeg 1378w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-6-450x253.jpeg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/03\/image-6-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/brandirectory.com\/rankings\/canada\/\" target=\"_blank\" rel=\"noreferrer noopener\">View the full Brand Finance Canada 100 2023 report here<\/a>\u00a0<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>View the full Brand Finance Canada 100 2023 report here&nbsp; TD dethrones RBC to become the most valuable brand in Canada at $27.5 billion&nbsp; TD (brand value up 27% to CAD27.5 billion) has remained resilient to widespread challenges and achieved impressive brand value growth, becoming Canada\u2019s most valuable.&nbsp;&nbsp; Every year, leading brand valuation consultancy Brand [&hellip;]<\/p>\n","protected":false},"featured_media":20453,"comment_status":"closed","ping_status":"closed","template":"","tags":[35],"class_list":["post-20448","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-canada"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/20448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=20448"}],"version-history":[{"count":13,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/20448\/revisions"}],"predecessor-version":[{"id":24701,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/20448\/revisions\/24701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/20453"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=20448"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=20448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}