{"id":20932,"date":"2023-04-06T16:22:42","date_gmt":"2023-04-06T15:22:42","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=20932"},"modified":"2023-04-06T16:23:54","modified_gmt":"2023-04-06T15:23:54","slug":"shell-continues-to-power-progress-as-most-valuable-oil-gas-brand-but-aramco-is-closing-the-gap","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/shell-continues-to-power-progress-as-most-valuable-oil-gas-brand-but-aramco-is-closing-the-gap","title":{"rendered":"Shell continues to power progress as most valuable Oil &#038; Gas brand, but Aramco is closing the gap"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/brandirectory.com\/rankings\/oil-and-gas#_Toc129181589\" target=\"_blank\" rel=\"noopener\">Shell remains world\u2019s most valuable Oil &amp; Gas brand, despite 3% brand value reduction<\/a><\/li><li><a href=\"https:\/\/brandirectory.com\/rankings\/oil-and-gas#_Toc129181590\" target=\"_blank\" rel=\"noopener\">PETRONAS is again the strongest Oil &amp; Gas brand, earning AAA rating<\/a><\/li><li><a href=\"https:\/\/brandirectory.com\/rankings\/oil-and-gas#_Toc129181593\" target=\"_blank\" rel=\"noopener\">Qatargas is the fastest growing Oil &amp; Gas brand, up 147%<\/a><\/li><li><a href=\"https:\/\/brandirectory.com\/rankings\/oil-and-gas#_Toc129181595\" target=\"_blank\" rel=\"noopener\">Aramco has highest Sustainability Perceptions Value, US$4.5 billion<\/a><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/brandirectory.com\/rankings\/oil-and-gas\" target=\"_blank\" rel=\"noopener\"> View the full Brand Finance Oil &amp; Gas 50 2023 report here  <\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Shell remains world\u2019s most valuable Oil &amp; Gas brand, despite 3% brand value reduction<\/h6>\n\n\n\n<p><strong>Shell<\/strong>&nbsp;remains the world\u2019s most valuable Oil &amp; Gas brand despite experiencing a 3% brand value reduction, taking its brand value to US$48.2 billion. This is the ninth consecutive year that the British multinational Oil &amp; Gas brand has held the top spot, however, Saudi Arabian Oil and Gas giant,&nbsp;<strong>Aramco<\/strong>&nbsp;(brand value up 4% to US$45.2 billion) has reduced the gap at the top.<\/p>\n\n\n\n<p>Every year, leading brand valuation consultancy&nbsp;<a href=\"https:\/\/brandfinance.com\/\">Brand Finance<\/a>&nbsp;puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world\u2019s top 50 most valuable and strongest brands in the Oil &amp; Gas industry are included in the annual&nbsp;<a href=\"https:\/\/brandirectory.com\/rankings\/oil-and-gas\/\" target=\"_blank\" rel=\"noopener\">Brand Finance Oil &amp; Gas 50 2023 ranking<\/a>.<\/p>\n\n\n\n<p>Savio D\u2019Souza, Valuation Director, Brand Finance, commented:<\/p>\n\n\n\n<p><em>\u201cThe Oil &amp; Gas industry had a record year in terms of profits and cash flow driven by the recovery from the pandemic and geopolitical uncertainty. Geopolitics and economic uncertainty is likely to play a big role in the year ahead too. The challenge for Oil &amp; Gas Brands will be to optimise their brand and business positioning for the Global Energy Transition while balancing their responsibility to provide affordable energy to the world.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1200\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Most-Valuable-Middle-Eastern-Oil-Gas-Brands-2134x1200.jpg\" alt=\"\" class=\"wp-image-20938\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Most-Valuable-Middle-Eastern-Oil-Gas-Brands-2134x1200.jpg 2134w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Most-Valuable-Middle-Eastern-Oil-Gas-Brands-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Most-Valuable-Middle-Eastern-Oil-Gas-Brands-768x432.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Most-Valuable-Middle-Eastern-Oil-Gas-Brands-1536x864.jpg 1536w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Most-Valuable-Middle-Eastern-Oil-Gas-Brands-2048x1152.jpg 2048w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Most-Valuable-Middle-Eastern-Oil-Gas-Brands.jpg 2500w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><a><\/a><a><\/a>PETRONAS is again the strongest Oil &amp; Gas brand, earning AAA rating<\/h6>\n\n\n\n<p>In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance\u2019s assessment of stakeholder equity incorporates original market research data from over 150,000 respondents in 38 countries and across 31 sectors.<\/p>\n\n\n\n<p>PETRONAS (brand value down 7% to US$12.7 billion) is again the strongest Oil &amp; Gas brand, a title it has held since 2020. In 2023 its Brand Strength Index (BSI) score went up two points to 89 out of 100, earning a corresponding AAA rating. This high BSI score comes partly as a result of its commitment to the industry wide energy transition, as it looks to diversify its range of energy options and significantly improve its company-wide sustainability. PETRONAS has committed to allocating 20% of its overall capital expenditure for decarbonisation projects and cleaner energy solutions from 2023 to 2026.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1200\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Strongest-2134x1200.jpg\" alt=\"\" class=\"wp-image-20934\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Strongest-2134x1200.jpg 2134w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Strongest-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Strongest-768x432.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Strongest-1536x864.jpg 1536w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Strongest-2048x1152.jpg 2048w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Strongest.jpg 2500w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><a><\/a><a><\/a>Qatargas is the fastest growing Oil &amp; Gas brand, up 147%<\/h6>\n\n\n\n<p><strong>Qatargas<\/strong>&nbsp;(brand value up 147% to US$3.1 billion) is the world\u2019s fastest growing Oil &amp; Gas brand, as well as the fastest growing brand across all sectors in the Middle East in 2023. It is one of the world\u2019s leading gas producing brands and is owned by QatarEnergy. This year, it has seen significant growth due to the increase in global demand for its product following the embargo of Russian gas by many countries. It has also benefited from the FIFA Football World Cup which took place in Qatar, for which Qatargas was an Official Sponsor. This has increased its brand awareness outside of its home market and helped boost its BSI score 5 points to 71 out of 100, with a corresponding AA rating.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1200\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Fastest-Growing-2134x1200.jpg\" alt=\"\" class=\"wp-image-20935\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Fastest-Growing-2134x1200.jpg 2134w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Fastest-Growing-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Fastest-Growing-768x432.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Fastest-Growing-1536x864.jpg 1536w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Fastest-Growing-2048x1152.jpg 2048w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Fastest-Growing.jpg 2500w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><a><\/a>Aramco has highest Sustainability Perceptions Value, US$4.5 billion<\/h6>\n\n\n\n<p>As part of its analysis, Brand Finance assesses the role that specific brand attributes play in driving overall brand value. One such attribute, growing rapidly in its significance, is sustainability. Brand Finance assesses how sustainable specific brands are perceived to be, represented by a \u2018Sustainability Perceptions Score\u2019. The value that is linked to sustainability perceptions, the \u2018Sustainability Perceptions Value\u2019, is then calculated for each brand.<\/p>\n\n\n\n<p>Brand Finance\u2019s research identified Aramco as having the highest Sustainability Perceptions Value of any Oil &amp; Gas brand in the ranking - US$4.5 billion. The brand\u2019s position at the top of the Sustainability Perceptions Value table is not an assessment of its overall sustainability performance, but rather indicates how much brand value the brand has tied up in sustainability perceptions. Aramco therefore has the most value at risk in relation to sustainability. Aramco also had a strong&nbsp;<a href=\"https:\/\/brandirectory.com\/reports\/sustainability-index-2023\" target=\"_blank\" rel=\"noopener\">Sustainability Perceptions Score<\/a>&nbsp;of 5.2 out of 10, which it is taking positive steps to protect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1200\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Largest-Sustainability-Perceptions-Value-2134x1200.jpg\" alt=\"\" class=\"wp-image-20936\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Largest-Sustainability-Perceptions-Value-2134x1200.jpg 2134w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Largest-Sustainability-Perceptions-Value-450x253.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Largest-Sustainability-Perceptions-Value-768x432.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Largest-Sustainability-Perceptions-Value-1536x864.jpg 1536w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Largest-Sustainability-Perceptions-Value-2048x1152.jpg 2048w, https:\/\/brandfinance.com\/wp-content\/uploads\/2023\/04\/Oil-Gas-2023-Social-Media-Post-Largest-Sustainability-Perceptions-Value.jpg 2500w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><\/figure>\n\n\n\n<p><strong>ENDS<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shell\u00a0remains the world\u2019s most valuable Oil &#038; Gas brand despite experiencing a 3% brand value reduction, taking its brand value to US$48.2 billion. This is the ninth consecutive year that the British multinational Oil &#038; Gas brand has held the top spot, however, Saudi Arabian Oil and Gas giant,\u00a0Aramco\u00a0(brand value up 4% to US$45.2 billion) has reduced the gap at the top.<\/p>\n","protected":false},"featured_media":20933,"comment_status":"closed","ping_status":"closed","template":"","tags":[237,30],"class_list":["post-20932","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-oil-gas","tag-uk"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/20932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=20932"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/20932\/revisions"}],"predecessor-version":[{"id":20939,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/20932\/revisions\/20939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/20933"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=20932"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=20932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}