{"id":24649,"date":"2023-09-08T08:18:25","date_gmt":"2023-09-08T07:18:25","guid":{"rendered":"https:\/\/brandfinance.com\/?p=24649"},"modified":"2024-12-12T10:20:44","modified_gmt":"2024-12-12T10:20:44","slug":"south-africas-beverage-landscape-a-brew-of-competition-wine-tourism-and-spirits","status":"publish","type":"post","link":"https:\/\/brandfinance.com\/insights\/south-africas-beverage-landscape-a-brew-of-competition-wine-tourism-and-spirits","title":{"rendered":"South Africa's beverage landscape: A brew of competition, wine tourism, and spirits"},"content":{"rendered":"\n

Statistics would have you believe that approximately half of the South African population abstains from consuming alcoholic drinks, whilst the other half compensates for them!<\/p>\n\n\n\n

When we look at South Africa\u2019s top alcoholic drinks brands, these are predominantly beer brands belonging to the AB InBev family, the world\u2019s largest brewer. ABinBev took over South African Breweries that had grown into SABMiller in 2016. Among these brands, the most valuable is the iconic Castle<\/strong>, with a history dating back to 1895.<\/p>\n\n\n\n

Last year, AB InBev\u2019s Dutch rival Heineken hiked up the competition. Heineken has acquired South Africa\u2019s 16th ranked brand, Distell<\/strong>, which includes its cider brands Savanna <\/strong>and Hunters<\/strong>, as well as fine wine Nederberg <\/strong>and Amarula Cream<\/strong>, second only to Diageo\u2019s Bailey\u2019s Irish Cream. The acquisition also includes local manufacturing facilities and a distribution network expanding into Africa. The Dutch giant also has a close relationship with Namibia-based Windhoek Brewery, further solidifying its presence on the African continent. With the two mega-brands increasingly competing against one another, we start to speculate on an impending \u201cbeer war\u201d as both strive to increase their market share.<\/p>\n\n\n\n

With South Africa\u2019s economy facing challenges, including inflation, an inefficient government, and a declining local currency value, the prices of imported brands have become an issue for some consumers. However, this has caused a more positive shift towards South African\u2019s local brands, as wine tourism is on the rise and overseas buyers increase. Mainly from France, buyers are establishing partnerships or acquiring assets as they are currently perceived as better value for money compared to other wine regions. South Africa offers a wide range of affordable yet highly drinkable wines, providing excellent quality and value for money.<\/p>\n\n\n\n

South Africa\u2019s top-selling brand by value is Rupert & Rothschild<\/strong>. Another notable brand is Chocolate Block<\/strong>. Produced at Boukenhoutskloof in Franschhoek, Chocolate Block has seen commercial success and involvement from former ad agency professionals, highlighting the benefits of branding expertise. However, many wine producers still remain focused on the agricultural aspects of winemaking. As a commodities based economy, South Africa has an immense opportunity to move up the value chain, like how Australia has.<\/p>\n\n\n\n

In addition, spirits brands remain popular in South Africa. Here, we have a long history of producing award winning brandies on the global stage, including Van<\/strong> Ryn<\/strong>, Viceroy<\/strong>, and Richelieu<\/strong>.<\/p>\n\n\n\n

South Africa\u2019s gin landscape has also expanded, with Inverroche <\/strong>leading the way, now acquired by French giant Pernod Ricard<\/strong>. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n
\"\"<\/div>
Brand Finance Alcoholic Drinks 2023<\/h5>
Visit our ranking on world's most valuable and strongest alcoholic drinks brands in 2023. <\/div><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Statistics would have you believe that approximately half of the South African population abstains from consuming alcoholic drinks, whilst the other half compensates for them! When we look at South Africa\u2019s top alcoholic drinks brands, these are predominantly beer brands belonging to the AB InBev family, the world\u2019s largest brewer. ABinBev took over South African […]<\/p>\n","protected":false},"author":12,"featured_media":24682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[250,251,11,217,252,331],"class_list":["post-24649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-alcoholic-drinks","tag-beers","tag-featured","tag-south-africa","tag-spirits","tag-wine"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/24649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=24649"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/24649\/revisions"}],"predecessor-version":[{"id":30755,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/24649\/revisions\/30755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/24682"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=24649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/categories?post=24649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=24649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}