{"id":27318,"date":"2024-03-20T10:11:56","date_gmt":"2024-03-20T10:11:56","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=27318"},"modified":"2024-03-20T10:17:24","modified_gmt":"2024-03-20T10:17:24","slug":"booze-brands-remain-on-top-in-annual-ranking-of-top-25-irish-brands","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/booze-brands-remain-on-top-in-annual-ranking-of-top-25-irish-brands","title":{"rendered":"Booze brands remain on top in annual ranking of top 25 Irish brands"},"content":{"rendered":"\n<p><strong><em>Irish heritage brands continue to brew global brand power, according to new data from Brand Finance<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guinness keeps the tap flowing, retaining its title as the most valuable Irish brand, while Baileys is the strongest Irish brand<\/strong><\/li>\n\n\n\n<li><strong>Airline brands take flight in latest ranking, fuelled by resurgence in leisure travel<\/strong><\/li>\n\n\n\n<li><strong>Primark\/Penney\u2019s maintains top 3 position amongst most valuable Irish brands<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>March 20, 2024 (LONDON) \u2013<\/strong> Valued at EUR2.4 billion,<strong> Guinness <\/strong>remains the most valuable Irish brand for the third consecutive year, according to <a href=\"https:\/\/brandirectory.com\/rankings\/ireland\/\" target=\"_blank\" rel=\"noopener\">new data from Brand Finance<\/a>, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>Guinness continues to leverage its unique heritage and authentic brand story to stand out in a crowded beer market, with associations like St. Patrick\u2019s Day and the Six Nations Rugby strengthening the brand\u2019s familiarity. The brand's recent partnerships with the Women's Six Nations rugby tournament and popular DJ Fred Again have bolstered Guinness' appeal to younger consumers, ensuring that the brand remains relevant in an increasingly competitive market landscape.<\/p>\n\n\n\n<p>Henry Farr, Associate Director at Brand Finance, commented,<\/p>\n\n\n\n<p><em>\u201cGuinness\u2019 position as the most valuable Irish brand once again is a testament to its rich heritage, iconic status, and unparalleled reputation for quality. Guinness has successfully maintained consumer loyalty through its authentic brand story and the distinctive brand identity that it has commanded for decades, while new and innovative product developments ensure that the brand remains appealing to emerging demographics within an increasingly competitive marketplace.\u201d<\/em><\/p>\n\n\n\n<p>Iconic cream liquor brand <strong>Baileys <\/strong>is once again crowned the strongest Irish brand, earning a brand strength index (BSI) score of 81\/100 and an equivalent BSI rating of AAA-. Baileys has successfully maintained its premium positioning and indulgent image over the decades, setting it apart from competitors. The brand continues to command exceptional awareness and familiarity among consumers in its home market of Ireland, solidifying its reputation as one of the world's bestselling and most popular liquor brands.<\/p>\n\n\n\n<p><strong>Ryanair<\/strong> cements its position as Ireland's second most valuable brand at EUR2.4 billion. Ireland\u2019s flag carrier <strong>Aer Lingus <\/strong>is also on the ascent, increasing its brand value by 8.6% to EUR274.6 billion to become the second fastest-growing Irish brand. Capitalizing on soaring post-pandemic travel demand, these airlines\u2019 increased capacity, aggressive route expansions, and enhanced operational efficiency have strengthened consumer loyalty and fuelled demand.<\/p>\n\n\n\n<p>Ranked as the 3<sup>rd<\/sup> most valuable Irish brand, <strong>Primark \/ Penney\u2019s<\/strong> is valued at EUR2 billion. The brand\u2019s core value proposition of offering ultra-low prices on continues to resonate strongly with cost-conscious consumers. The brand has also focused on expanding its digital presence and leveraging social media partnerships to retain and expand its popularity amongst younger demographics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Irish heritage brands continue to brew global brand power, according to new data from Brand Finance March 20, 2024 (LONDON) \u2013 Valued at EUR2.4 billion, Guinness remains the most valuable Irish brand for the third consecutive year, according to new data from Brand Finance, the world\u2019s leading brand valuation consultancy. Guinness continues to leverage its [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[45],"class_list":["post-27318","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-ireland"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=27318"}],"version-history":[{"count":4,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27318\/revisions"}],"predecessor-version":[{"id":27326,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27318\/revisions\/27326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=27318"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=27318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}