{"id":27726,"date":"2024-04-09T02:16:40","date_gmt":"2024-04-09T01:16:40","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=27726"},"modified":"2024-04-09T02:41:27","modified_gmt":"2024-04-09T01:41:27","slug":"td-retains-its-position-as-canadas-most-valuable-brand-for-the-2nd-consecutive-year","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/td-retains-its-position-as-canadas-most-valuable-brand-for-the-2nd-consecutive-year","title":{"rendered":"TD retains its position as Canada\u2019s most valuable brand for the 2nd consecutive year"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>TD is the most valuable brand in Canada for the second consecutive year, with a brand value of CAD25.8 billion<\/strong><strong><\/strong><\/li>\n\n\n\n<li><strong>WSP Global is Canada\u2019s fastest-growing brand, its value up 72%<\/strong><strong><\/strong><\/li>\n\n\n\n<li><strong>TELUS dials up success, overtaking Bell to become Canada\u2019s most valuable telecoms brand<\/strong><\/li>\n\n\n\n<li><strong>A&amp;W is Canada\u2019s strongest brand<\/strong><\/li>\n\n\n\n<li><strong>TD has the highest Sustainability Perceptions Value at CAD1.76 billion<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TD Bank Group (TD)<\/strong> is the most valuable brand in Canada for the second consecutive year, according to the latest Canada 100 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>With a brand value of CAD25.8 billion, TD edges out <strong>RBC<\/strong>, which holds the second position with a brand value of CAD22.4 billion. TD has shown robust performance in Brand Finance's latest consumer research findings. Across Canada, Familiarity has increased from 71% to 84%, and 31% of individuals currently report using TD's services.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Despite the ongoing challenges posed by high-interest rates and slow growth, Canadian brands have persevered. Remarkably, the total value of Canada's top 100 most valuable brands has seen a 4% increase, indicating resilience and adaptability in the face of adversity.<br><\/em><br><em>Banking remains the powerhouse sector in Canada, with the nine brands listed in the ranking collectively representing close to a third of the total brand value. Once more, TD stands at the forefront as the nation's most valuable brand, surpassing five banking counterparts in the top 10.\u201d<\/em><\/p>\n<cite>Laurence Newell, Managing Director, Brand Finance North America<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>WSP Global brand value soars 72%<\/strong><\/p>\n\n\n\n<p><strong>WSP Global<\/strong> is the fastest-growing brand in Canada this year, with a notable 72% surge in brand value, now standing at CAD1.6 billion. This growth is primarily attributed to strategic acquisitions and market expansion efforts. The integration of Golder in 2021 and the subsequent rebranding in 2023 notably bolstered market share, driving significant growth. WSP continues its expansion journey with the acquisition of John Wood Group in 2022, aimed at enhancing its environmental leadership and, more recently, Communica Public Affairs, strengthening its indigenous and stakeholder engagement services in Canada.<\/p>\n\n\n\n<p><strong>TELUS dials up success, overtaking Bell to become Canada\u2019s most valuable telecoms brand<\/strong><\/p>\n\n\n\n<p><strong>TELUS<\/strong> has recorded a solid 13% brand value growth to CAD11.7 billion, positioning it as the leading telecoms brand in Canada this year, surpassing <strong>Bell<\/strong> (brand value down 2% to CAD10.8 billion). TELUS has reported robust financial performance, driven by expanding its subscriber base - which now surpasses 10 million mobile phone users - after celebrating the strongest fourth-quarter customer growth on record. This notable achievement underscores the efficacy of its advanced broadband networks and customer-centric ethos.<\/p>\n\n\n\n<p>Moreover, TELUS's Brand Strength Index score has increased by 4.2 points to 80.3 out of 100. This growth primarily stems from enhanced reputation scores and improved perceptions regarding its environmental initiatives. TELUS is actively pursuing its objective of transitioning to 100% renewable or low-emission electricity within the next two years and a commitment to be carbon neutral by 2030 or sooner.<\/p>\n\n\n\n<p><strong>A&amp;W is Canada\u2019s strongest brand<\/strong><\/p>\n\n\n\n<p>In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance\u2019s assessment of stakeholder equity incorporates original market research data from over 150,000 respondents in 41 countries and across 31 sectors.<\/p>\n\n\n\n<p>This year, <strong>A&amp;W<\/strong> has claimed the title of Canada\u2019s strongest brand with a Brand Strength Index (BSI) score of 85.3 out of 100. With over 1,000 restaurants across Canada, A&amp;W has consistently maintained a strong level of awareness and familiarity among Canadian consumers. Brand Finance's latest research underscores this, revealing familiarity and consideration scores of 85% and 93%, respectively, across Canada.<\/p>\n\n\n\n<p>Despite its continued success as the strongest Canadian brand for the second consecutive year, A&amp;W has experienced a slight decline in overall strength this year, primarily attributed to lower ESG scores. However, in a significant stride towards sustainability, A&amp;W Canada became the first QSR brand to launch a nationwide exchangeable cup program, 'A&amp;W One Cup,' to combat single-use cup waste. This initiative could bolster positive perceptions across ESG dimensions in the upcoming year.<\/p>\n\n\n\n<p><strong>TD has the highest Sustainability Perceptions Value<\/strong><\/p>\n\n\n\n<p>As part of its analysis, Brand Finance assesses the role of specific brand attributes in driving overall brand value. One such attribute that is growing rapidly in significance is sustainability. &nbsp;A brand\u2019s perceived sustainability on environmental, social, and governance is represented by Sustainability Perceptions Scores. The proportion of brand value attributable to sustainability perceptions, or \u2018Sustainability Perceptions Value\u2019, is then calculated for each brand.<\/p>\n\n\n\n<p>In addition to being the most valuable Canadian brand, <strong>TD<\/strong> has the highest Sustainability Perceptions Value of Canadian brands, at CAD1.76 billion. TD\u2019s position at the top of the Sustainability Perceptions Value table does not assess its overall sustainability performance but rather indicates how much brand value is tied to its sustainability perceptions.<br><br>TD's dedication to sustainability has received recognition in Brand Finance's research. Amongst brands with high familiarity, TD is the highest-perceived banking brand by Canadian respondents for the environmental dimension and second for social and governance. TD recently unveiled its ambitious three-year, USD 20 billion Community Impact Plan, aimed at empowering diverse and underserved communities across the United States.<\/p>\n\n\n\n<p>Additionally, through the 2023 TD Ready Challenge, TD also awarded $10 million in grants toward innovative solutions that address barriers to affordable housing. Under TD's Climate Action Plan, which serves as the Bank's Transition Plan, TD continues to advance on the Bank's sustainability goals and role as a corporate citizen.<\/p>\n\n\n\n<p><strong>Note to Editors<\/strong><\/p>\n\n\n\n<p><a>Every year, leading brand valuation consultancy <\/a><a href=\"https:\/\/brandfinance.com\/\">Brand Finance<\/a> puts 6,000 of the biggest brands to the test and publishes over 100 reports, ranking brands across all sectors and countries. Canada\u2019s top 100 most valuable and strongest brands are included in the <a href=\"https:\/\/brandirectory.com\/canada\" target=\"_blank\" rel=\"noopener\">Brand Finance Canada 100 2024 report<\/a>.<\/p>\n\n\n\n<p>Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand\u2019s performance on intangible measures relative to its competitors.<\/p>\n\n\n\n<p>The full ranking, additional insights, charts, more information about the <a href=\"https:\/\/brandirectory.com\/methodology\" target=\"_blank\" rel=\"noopener\">methodology<\/a> and definitions of key terms are available in the <a href=\"https:\/\/brandirectory.com\/canada\" target=\"_blank\" rel=\"noopener\">Brand Finance Canada 100 2024 report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TD Bank Group (TD) is the most valuable brand in Canada for the second consecutive year, according to the latest Canada 100 report by Brand Finance, the world\u2019s leading brand valuation consultancy. With a brand value of CAD25.8 billion, TD edges out RBC, which holds the second position with a brand value of CAD22.4 billion. [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[35],"class_list":["post-27726","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-canada"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=27726"}],"version-history":[{"count":4,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27726\/revisions"}],"predecessor-version":[{"id":27734,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27726\/revisions\/27734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=27726"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=27726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}