{"id":27932,"date":"2024-04-29T08:26:49","date_gmt":"2024-04-29T07:26:49","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=27932"},"modified":"2024-04-29T14:52:31","modified_gmt":"2024-04-29T13:52:31","slug":"qnb-strengthens-its-brand-leadership-in-qatar-as-qatarenergys-brand-value-surges-post-integration","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/qnb-strengthens-its-brand-leadership-in-qatar-as-qatarenergys-brand-value-surges-post-integration","title":{"rendered":"QNB strengthens its brand leadership in Qatar as QatarEnergy\u2019s brand value surges post-integration \u00a0"},"content":{"rendered":"\n<p><strong><em>New report from Brand Finance highlights growing values of seven of the top-ten Qatari brands<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>QNB retains title as most valuable and strongest Qatari brand, valued at USD8.4 billion<\/strong><\/li>\n\n\n\n<li><strong>QatarEnergy reaps the rewards of brand integration, becoming fastest-growing Qatari brand up 82%<\/strong><\/li>\n\n\n\n<li><strong>Qatar Insurance re-enters the ranking, emerging as Qatar\u2019s fourth strongest brand<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>29 April 2024, LONDON<\/strong> \u2013 <strong>QNB has increased its brand value 10% to USD8.4 billion<\/strong>, as well as <strong>increasing its brand strength index (BSI) score<\/strong> to 86 out of 100 and maintaining its AAA rating, according to <a href=\"https:\/\/brandirectory.com\/qatar\" target=\"_blank\" rel=\"noopener\">new data from Brand Finance<\/a>, the world\u2019s leading brand valuation consultancy. As the region\u2019s largest financial institution, its growth is fuelled by robust financial performance and strategic market positioning. In 2023, QNB's notable financial results, propelled by increased customer deposits, sustained a loan-to-deposit ratio of 99.5%, reinforcing financial stability and bolstering brand valuation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Andrew Campbell, Managing Director, Brand Finance Middle East commented:<\/p>\n\n\n\n<p><em>\"Driven by its robust financial performance and undisputed dominance in the region's financial sphere, QNB has once again solidified its position as the most valuable and strongest Qatari brand. Relentlessly committed to customer-centricity, digital innovation, and sustainable finance, QNB is continuing to deliver exceptional value to its stakeholders across the Middle East and beyond.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>QatarEnergy\u2019s brand value has achieved industry-leading growth<\/strong> substantially due to the integration of its subsidiary, Qatargas, into the QatarEnergy brand. This achieved an <strong>82% increase in its brand value to USD3.2 billion<\/strong>, positioning it as the fastest-growing Qatari brand and as a result, Qatar\u2019s <strong>second most valuable brand<\/strong>. In addition to its brand integration, this growth can also be attributed to a significant rise in revenues. The brand strength for the enlarged brand is well below peers at 62.3 out of 100, which is not surprising as a brand embarks on major brand consolidation of this scale. Behind QatarEnergy, <strong>Qatar Airways<\/strong> (brand value up 27% to USD3.1 billion) <strong>maintains is position in third<\/strong> for both brand value and brand strength.<\/p>\n\n\n\n<p><strong>Qatar Insurance re-enters <\/strong>the ranking in ninth position following a 24% increase in brand value to USD376 million. Despite its relatively smaller brand value, Qatar Insurance <strong>ranks fourth overall for brand strength<\/strong>. According to Brand Finance research, Qatar Insurance performs well across several metrics, including consideration and forecast revenue growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New report from Brand Finance highlights growing values of seven of the top-ten Qatari brands 29 April 2024, LONDON \u2013 QNB has increased its brand value 10% to USD8.4 billion, as well as increasing its brand strength index (BSI) score to 86 out of 100 and maintaining its AAA rating, according to new data from [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[34,205],"class_list":["post-27932","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-middle-east","tag-qatar"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=27932"}],"version-history":[{"count":4,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27932\/revisions"}],"predecessor-version":[{"id":27982,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/27932\/revisions\/27982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=27932"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=27932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}