{"id":28994,"date":"2024-07-17T07:19:10","date_gmt":"2024-07-17T06:19:10","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=28994"},"modified":"2024-07-17T16:47:40","modified_gmt":"2024-07-17T15:47:40","slug":"manchester-city-is-englands-most-valuable-football-club-brand-in-the-worlds-most-valuable-football-league-the-premier-league","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/manchester-city-is-englands-most-valuable-football-club-brand-in-the-worlds-most-valuable-football-league-the-premier-league","title":{"rendered":"Manchester City is England\u2019s most valuable football club brand in the world\u2019s most valuable football league \u2013 the Premier League"},"content":{"rendered":"\n<p><em><strong>New data from Brand Finance reveals that the top ten most valuable football club brands in the Premier League are almost twice as valuable as the top ten in LALIGA<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manchester City FC remains the UK\u2019s most valuable football club brand, despite being overtaken by Real Madrid for the global top spot<\/strong><\/li>\n\n\n\n<li><strong>Manchester United FC remains second most valuable and brand despite troubles<\/strong><\/li>\n\n\n\n<li><strong>Liverpool FC is the UK\u2019s strongest football club brand and second strongest globally<\/strong><\/li>\n\n\n\n<li><strong>Fulham FC and Newcastle United are the fastest growing Premier League football club brands<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 17 July 2024 \u2013 Manchester City FC <\/strong>remains the United Kingdom\u2019s most valuable football club brand, with a brand value increase of 7% to GBP1.4 billion. Despite this increase, Manchester City is no longer the world\u2019s most valuable football club brand, a position it held for the first time in 2023, after <strong>Real Madrid<\/strong> re-claimed the top spot following larger growth of 15% to GBP1.4 billion.<\/p>\n\n\n\n<p>Manchester City\u2019s consistent on-pitch success has driven record commercial and matchday revenues, contributing to its growing brand value. In 2023, Manchester City held the Premier League, FA Cup, UEFA Champions League, UEFA Super Cup, and FIFA Club World Cup titles. In 2024 the club also won the Premier League for the fourth consecutive year. Manchester City\u2019s BSI score has improved considerably to 92.8\/100, earning an AAA+ rating, the highest rating awarded by Brand Finance. According to Brand Finance\u2019s research, the club achieves perfect scores for its <em>ambition<\/em>, for playing <em>exciting and entertaining football<\/em>, and for being <em>well run and managed off the pitch<\/em>, underscored by Pep Guardiola\u2019s leadership style.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe Premier League now dominates the top 50 most valuable football brands, featuring 17 clubs and leading in average brand strength. The top-ten English clubs are worth GBP7 billion, nearly double LALIGA's GBP3.8 billion, with an average BSI score of 80.4\/100 compared to LALIGA's 70.9. As the top English football club brand, Manchester City is excelling not only in on-field success but also in brand value and strength. Though Real Madrid reclaimed the title of the world\u2019s most valuable football club brand in 2024, City continues to grow robustly, driven by on-field triumphs and rising revenues. The club is also investing significantly to build its brand in key markets outside Europe. As the world's top teams look ahead to the upcoming 2024\/25 season, Manchester City and Real Madrid are poised to continue their rivalry for the title of the most valuable football brand.\u201d<\/em><\/p>\n<cite><strong>Hugo Hensley, Head of Sports Services at Brand Finance<\/strong><\/cite><\/blockquote>\n\n\n\n<p><strong>Manchester United FC<\/strong> has retained its position as the second most valuable UK football club brand with a 2% increase in brand value, now valued at GBP1.2 billion. This increase in brand value comes despite ongoing fan discontent regarding the team's poor performances as well as frustrations over the club\u2019s ownership and <a href=\"https:\/\/www.bbc.co.uk\/sport\/football\/66493657\" target=\"_blank\" rel=\"noopener\"><u>prolonged takeover saga<\/u><\/a>. The club\u2019s Brand Strength Index (BSI) score has since dropped to 91.6\/100, however, it still retains its AAA+ brand rating.<\/p>\n\n\n\n<p><strong>Liverpool FC<\/strong> (brand value up 1% to GBP1.2 billion) is also the UK\u2019s strongest football club and second strongest football club brand globally. The club's BSI score has risen to 93.7\/100, with an AAA+ rating. The Reds command perfect scores across metrics including its <em>passionate fans, rich heritage<\/em>, and <em>great stadium<\/em>.<\/p>\n\n\n\n<p><strong>Fulham FC<\/strong> is the UK\u2019s fastest-growing football club brand, up 22% to GBP105.5 million, thanks to two consecutive Premier League seasons boosting revenues after their 2022 promotion. Close behind is <strong>Newcastle United FC<\/strong>, with a 21% increase to GBP260.6 million. Newcastle's revenues and BSI (73.0\/100) have both risen, driving overall brand value growth.<\/p>\n\n\n\n<p><strong>Real Madrid (<\/strong>brand value up 15% to GBP1.4 billion) has reclaimed its title as the world\u2019s most valuable football club brand, surpassing Manchester City, while <strong>FC Barcelona<\/strong> (brand value up 12% to GBP1.3 billion) retains 3<sup>rd<\/sup> place in the ranking.<\/p>\n\n\n\n<p>With a brand strength index (BSI) score of 96.3\/100 and an AAA+ rating, Real Madrid is not only the world's strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex. The club\u2019s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance\u2019s research, including squad investment, stadia, and sponsorships. Real Madrid\u2019s strategic investments in star players like Kylian Mbapp\u00e9 and Jude Bellingham are expected to further boost <a href=\"https:\/\/www.managingmadrid.com\/2024\/2\/15\/24073761\/uefa-confirm-real-madrid-as-the-top-revenue-earners-in-europe\" target=\"_blank\" rel=\"noreferrer noopener\"><u>record-breaking revenue<\/u><\/a> through increased matchday and merchandise sales, while enhancing global visibility and fan engagement.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from Brand Finance reveals that the top ten most valuable football club brands in the Premier League are almost twice as valuable as the top ten in LALIGA LONDON, 17 July 2024 \u2013 Manchester City FC remains the United Kingdom\u2019s most valuable football club brand, with a brand value increase of 7% to [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[56,30],"class_list":["post-28994","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-football","tag-uk"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/28994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=28994"}],"version-history":[{"count":7,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/28994\/revisions"}],"predecessor-version":[{"id":29059,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/28994\/revisions\/29059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=28994"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=28994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}