{"id":30003,"date":"2024-11-07T04:27:24","date_gmt":"2024-11-07T04:27:24","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=30003"},"modified":"2024-11-07T04:27:36","modified_gmt":"2024-11-07T04:27:36","slug":"zurich-geneva-frankfurt-and-munich-growing-as-business-hubs","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/zurich-geneva-frankfurt-and-munich-growing-as-business-hubs","title":{"rendered":"Zurich, Geneva, Frankfurt and Munich growing as business hubs"},"content":{"rendered":"\n<p><strong><em>Brand Finance reveals DACH cities rise as attitudes towards their economic standings improve in a new ranking of the world\u2019s 100 best cities<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DACH cities surge in business appeal and prowess &nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Zurich, Geneva, and Vienna showcase strengths in economy, culture, and sustainability<\/strong><\/li>\n\n\n\n<li><strong>London, New York, and Paris remain world\u2019s top 3-ranked cities across all metrics, as Tokyo and Dubai rise to 4<sup>th<\/sup> and 5<sup>th<\/sup> ranks&nbsp;<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>The research is based on a survey of 15,000 respondents across 20 countries, providing global insight on the world\u2019s top city brands<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 7 November 2024 \u2013 Zurich has the world\u2019s strongest and most stable economy, <\/strong>according to the latest <a href=\"http:\/\/www.brandfinance.com\/globalcityindex\">Brand Finance Global City Index<\/a>, the most comprehensive global survey of city perceptions. <strong>The DACH region is gaining growing recognition for its strength in Business &amp; Investment<\/strong>, with Zurich ranking 2<sup>nd<\/sup> globally for this pillar.<\/p>\n\n\n\n<p>The 2024 results are based on a survey of <strong>over 15,000 respondents across 20 countries<\/strong>, offering a detailed look at how the world\u2019s leading city brands are viewed. Respondents were asked to rate 100 cities on Key Performance Indicators: Familiarity, Reputation, and Consideration, indicating how strongly these cities are perceived as places people would want to live, work, study, visit, retire, and invest in. In addition, respondents chose from 45 attributes grouped under seven pillars, including Culture &amp; Heritage or Business &amp; Investment, that they associated with city brands.&nbsp;<\/p>\n\n\n\n<p><strong>Zurich has risen four positions to 11<sup>th<\/sup> place in this year\u2019s overall Index<\/strong> of the world\u2019s top 100 city brands, leading the DACH region. The city is <strong>highly recognised for its appeal to work both locally and remotely<\/strong>, ranking first in these categories for the second consecutive year. Zurich also ranks highly in terms of lifestyle, ranked 2<sup>nd<\/sup> as a city respondents consider living and studying in. Zurich also leads globally in Sustainability &amp; Transport and Governance, due to its low crime, minimal bureaucracy, and high ethical standards. Another Swiss city, <strong>Geneva, climbed eight ranks to 15<sup>th<\/sup><\/strong>, strongly perceived for its Governance (2<sup>nd<\/sup>) and Sustainability &amp; Transport (3<sup>rd<\/sup>) thanks to its emphasis on environmental initiatives and ethical governance.<\/p>\n\n\n\n<p>German cities have made notable gains in this year\u2019s Index. <strong>Berlin leads, up three spots to 13<sup>th<\/sup> globally, followed by Munich and Frankfurt which now rank 20<sup>th<\/sup> and 27<sup>th<\/sup><\/strong>, respectively. Hamburg, however, fails to join this trend, dropping from 21<sup>st<\/sup> to 32<sup>nd<\/sup> overall. Like their Swiss neighbours, <strong>Berlin, Munich, and Frankfurt saw improvements in the Business &amp; Investment pillar<\/strong>, with Frankfurt jumping 17 positions to 10<sup>th<\/sup>, Munich rising 17 places to 15<sup>th<\/sup>, and Berlin up 10 places to 27<sup>th<\/sup>. German cities are especially recognised for their skilled workforce, underscoring their robust, business-friendly environments, with Munich ranking 3<sup>rd<\/sup> globally.<\/p>\n\n\n\n<p><strong>Vienna <\/strong>ranks as the world\u2019s 18<sup>th<\/sup> best city brand, shining in the Culture &amp; Heritage pillar at 4<sup>th<\/sup> globally, and 4<sup>th<\/sup> for visitor appeal<strong>. Known for its renowned theatres and music venues, Vienna ranks 1<sup>st<\/sup> for this attribute<\/strong>, and 2<sup>nd<\/sup> for its <em>outstanding cultural festivals<\/em>, boasting a legacy tied to composers like Mozart and Beethoven, and the iconic Vienna State Opera. Overall, <strong>European cities lead the Culture &amp; Heritage pillar, claiming 17 of the top 20 spots<\/strong>, underscoring their rich histories and vibrant cultural scenes.<\/p>\n\n\n\n<p><strong>Marco Casanova, Chairman, Brand Finance Switzerland<\/strong>, commented:&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"The DACH region is solidifying its reputation as the powerhouse in the centre of Europe, showcasing remarkable growth across various economic indicators. With cities like Swiss Zurich and Geneva, German Frankfurt and Munich, or Austrian Vienna ascending the ranks across the business and investment pillar, the region is not only exhibiting robust economic stability but also offering a business-friendly environment.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Results&nbsp;<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>London retains its position as the world\u2019s top city brand<\/strong>. The city excels in Familiarity (3<sup>rd<\/sup>) and Reputation (3<sup>rd<\/sup>), exemplifying its strong global profile and appeal. However, London faces challenges in Consideration (19<sup>th<\/sup>), particularly in areas like living, investing, and retiring, with affordability (97<sup>th<\/sup>) emerging as a major concern. New York and Paris hold the 2<sup>nd <\/sup>and 3<sup>rd<\/sup> ranks, respectively. Paris leads in Culture &amp; Heritage, while New York is top for Education &amp; Science. Tokyo has risen to 4<sup>th<\/sup> and is perceived as the world's <em>leader in science and technology<\/em>. Dubai, now 5<sup>th<\/sup> globally, is perceived as the world\u2019s most reputable city, and leads for <em>future growth potential<\/em> and investment appeal.\u202f&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>David Haigh, Chairman and CEO, Brand Finance<\/strong>, commented:&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe 2024 study reveals that familiarity can be a double-edged sword. For example, while London remains the world\u2019s best city brand overall, its perceptions across certain metrics have weakened this year. It is no longer considered the world\u2019s top city to visit \u2013 overtaken by Rome, or to study in \u2013 where Boston is now top of class. These findings provide valuable insights into the changing perceptions and priorities of residents and visitors, which can help guide decision makers in cities across the world in implementing effective strategies to drive growth.\u201d<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>With the introduction of regional expansions, including the <a href=\"https:\/\/brandirectory.com\/reports\/brand-finance-us-city-index-2024\" target=\"_blank\" rel=\"noreferrer noopener\">US City Index<\/a> launched earlier this year, the report helps city leaders across the world to understand the top 100 global city brands.&nbsp;<\/p>\n\n\n\n<p>For a detailed breakdown of the rankings and insights into the global city brands, visit the full report at <a href=\"https:\/\/www.brandfinance.com\/globalycityindex\" target=\"_blank\" rel=\"noreferrer noopener\">www.brandfinance.com\/globalcityindex<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance reveals DACH cities rise as attitudes towards their economic standings improve in a new ranking of the world\u2019s 100 best cities LONDON, 7 November 2024 \u2013 Zurich has the world\u2019s strongest and most stable economy, according to the latest Brand Finance Global City Index, the most comprehensive global survey of city perceptions. The [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[309,345,108,377],"class_list":["post-30003","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-city-brands","tag-dach","tag-germany","tag-global-city-index"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/30003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=30003"}],"version-history":[{"count":7,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/30003\/revisions"}],"predecessor-version":[{"id":30081,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/30003\/revisions\/30081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=30003"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=30003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}