{"id":30480,"date":"2024-11-26T01:49:27","date_gmt":"2024-11-26T01:49:27","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=30480"},"modified":"2024-11-26T01:49:28","modified_gmt":"2024-11-26T01:49:28","slug":"manilas-global-appeal-grows-with-positive-results-for-affordability-job-opportunities-and-friendliness","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/manilas-global-appeal-grows-with-positive-results-for-affordability-job-opportunities-and-friendliness","title":{"rendered":"Manila\u2019s global appeal grows with positive results for affordability, job opportunities, and friendliness\u00a0"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Philippines' capital city gains recognition for future economic growth, and standing out for its ease of finding employment<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Manila holds 76th place in the new global ranking of the world\u2019s top 100 city brands, securing a higher rank than New Delhi, Macau and Hanoi<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>London, New York, and Paris remain world\u2019s top three ranked cities across all metrics, as Tokyo and Dubai rise to 4th and 5th ranks\u202f<\/strong>\u202f&nbsp;<\/li>\n\n\n\n<li><strong>The research is based on a survey of 15,000 respondents across 20 countries, providing global insight on the world\u2019s top city brands<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>MANILA, <\/strong>26th November 2024 \u2013<strong> Manila<\/strong>, the vibrant capital of the Philippines, has been ranked 76th in Brand Finance Global City Index 2024, the most comprehensive global survey of city perceptions.\u00a0<\/p>\n\n\n\n<p>The 2024 results are based on a survey of <strong>over 15,000 respondents across 20 countries<\/strong>, offering a detailed look at how the world\u2019s leading city brands are viewed. Respondents were asked to rate 100 cities on Key Performance Indicators: Familiarity, Reputation, and Consideration, indicating how strongly these cities are perceived as places people would want to live, work, study, visit, retire, and invest in. In addition, respondents chose from 45 attributes grouped under seven pillars, including Culture &amp; Heritage or Business &amp; Investment, that they associated with city brands.&nbsp;<\/p>\n\n\n\n<p>The report reveals that Manila has seen improvement in the People &amp; Values pillar. These advancements, with Manila ranking higher for \u2018fun\u2019 (up 15 ranks) and \u2018friendly\u2019 (up 23 ranks), paint a picture of the city\u2019s energetic and welcoming spirit.\u00a0<\/p>\n\n\n\n<p>The economic landscape of Manila has also garnered positive perception. The ranking further underscores Manila\u2019s progress as a competitive environment for business and investment, bolstered by improved results for the \u2018access to a skilled workforce\u2019 attribute (up 11 ranks).\u00a0<\/p>\n\n\n\n<p>Manila's labour market is also showing promising signs of improvement. The city has jumped from 81st to 43rd place in terms of \u2018ease of finding employment\u2019, ahead of Jakarta, Kuala Lumpur and Hong Kong.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"Manila\u2019s brand as a friendly and business-ready city is gaining global recognition. From affordable living to improved perceptions of job accessibility, the city has successfully captured attention as a dynamic and economically viable hub. These elements position Manila as a thriving cultural and economic centre within Southeast Asia, appealing to individuals and investors seeking a vibrant and inclusive urban environment.\u201d<\/em>\u00a0<\/p>\n<cite><strong>Alex Haigh, Managing Director Asia Pacific, Brand Finance<\/strong><\/cite><\/blockquote>\n\n\n\n<p><strong>Global Results<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>London retains its position as the world\u2019s top city brand<\/strong>. The city excels in Familiarity (3rd) and Reputation (3rd), exemplifying its strong global profile and appeal. However, London faces challenges in Consideration (19th), particularly in areas like living, investing, and retiring, with affordability (97th) emerging as a major concern. New York and Paris hold the 2ndand 3rd ranks, respectively. Paris leads in Culture &amp; Heritage, while New York is top for Education &amp; Science. Tokyo has risen to 4th and is perceived as the world's \u2018leader in science and technology\u2019. Dubai, now 5th globally, is perceived as the world\u2019s most reputable city, and leads for \u2018future growth potential\u2019 and investment appeal.\u202f&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe 2024 study reveals that familiarity can be a double-edged sword. For example, while London remains the world\u2019s best city brand overall, its perceptions across certain metrics have weakened this year. It is no longer considered the world\u2019s top city to visit \u2013 overtaken by Rome, or to study in \u2013 where Boston is now top of class. These findings provide valuable insights into the changing perceptions and priorities of residents and visitors, which can help guide decision makers in cities across the world in implementing effective strategies to drive growth.\u201d<\/em>&nbsp;<\/p>\n<cite><strong>David Haigh, Chairman and CEO, Brand Finance<\/strong><\/cite><\/blockquote>\n\n\n\n<p>With the introduction of regional expansions, including the <a href=\"https:\/\/brandirectory.com\/reports\/brand-finance-us-city-index-2024\" target=\"_blank\" rel=\"noopener\">US City Index<\/a> launched earlier this year, the report helps city leaders across the world to understand the top 100 global city brands.&nbsp;<\/p>\n\n\n\n<p>For a detailed breakdown of the rankings and insights into the global city brands, visit the full report at <a href=\"https:\/\/www.brandfinance.com\/globalycityindex\">www.brandfinance.com\/globalycityindex<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA, 26th November 2024 \u2013 Manila, the vibrant capital of the Philippines, has been ranked 76th in Brand Finance Global City Index 2024, the most comprehensive global survey of city perceptions.\u00a0 The 2024 results are based on a survey of over 15,000 respondents across 20 countries, offering a detailed look at how the world\u2019s leading [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[11,377,262],"class_list":["post-30480","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-featured","tag-global-city-index","tag-philippines"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/30480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=30480"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/30480\/revisions"}],"predecessor-version":[{"id":30485,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/30480\/revisions\/30485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=30480"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=30480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}