{"id":31106,"date":"2025-01-21T12:00:00","date_gmt":"2025-01-21T12:00:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=31106"},"modified":"2025-01-21T12:06:05","modified_gmt":"2025-01-21T12:06:05","slug":"td-is-once-again-canadas-most-valuable-brand","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/td-is-once-again-canadas-most-valuable-brand","title":{"rendered":"TD is once again Canada\u2019s most valuable brand"},"content":{"rendered":"\n<p><strong><em>Apple is the most valuable brand in the world; NVIDIA breaks into the top ten<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TD ranks 120<sup>th<\/sup> globally, with a brand value of $17.4 billion.<\/strong><\/li>\n\n\n\n<li><strong>RBC and Circle K are Canada\u2019s second and third most valuable brands, respectively.<\/strong><\/li>\n\n\n\n<li><strong>Manulife is Canada\u2019s fastest-growing brand, with a 23% increase in brand value.<\/strong><\/li>\n\n\n\n<li><strong>The world\u2019s 500 most valuable brands grew 10% to $9.5 trillion in 2025, outpacing global economic growth at 3%.<\/strong><\/li>\n\n\n\n<li><strong>NVIDIA\u2019s brand value soars 98%, entering the top 10 for the first time.<\/strong><\/li>\n\n\n\n<li><strong>WeChat remains the world\u2019s strongest brand for the second consecutive year.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">View the full Brand Finance Global 500 2025 report here<\/a><\/p>\n\n\n\n<p><strong>VANCOUVER, January 21, 2025<\/strong> \u2013 Fifteen Canadian brands have secured spots in the latest <a href=\"https:\/\/brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">Brand Finance Global 500 2025 ranking<\/a>, which showcases the world\u2019s 500 most valuable and strongest brands. <strong>TD retains its position as the country\u2019s most valuable and highest-ranked brand, sitting at 120<sup>th<\/sup> overall,<\/strong> despite an 8% drop in brand value to USD17.4 billion.<\/p>\n\n\n\n<p><strong>RBC and Circle K round out the top three Canadian brands<\/strong>. RBC\u2019s brand value increased slightly by 1% to USD16.6 billion, placing it at 130<sup>th<\/sup>. Circle K saw stronger growth, with a 13% rise in brand value to USD12.8 billion, and sitting in 184<sup>th<\/sup> position.<\/p>\n\n\n\n<p><strong>Manulife recorded the fastest growth among Canadian brands this year, with a 23% increase in brand value to USD7.1 billion<\/strong>, moving up 67 spots to 336<sup>th<\/sup>. According to Brand Finance\u2019s research, the insurance provider excels in its home market of Canada, earning strong scores for meeting customer needs, reputation, and consideration. Internationally, Manulife\u2019s growth is further supported by its strong performance across key markets in Asia, where it receives high scores for consideration and preference in Vietnam, Singapore, and Hong Kong, highlighting its broad appeal in the region.<\/p>\n\n\n\n<p><strong>Laurence Newell, Managing Director, Brand Finance Americas, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"After nearly five years of navigating unprecedented global challenges - including a pandemic, geopolitical tensions, and record-high inflation - Canada\u2019s economy has emerged remarkably resilient over the past year, achieving a faster and stronger recovery than many of its global peers. This recovery has provided an environment that has allowed Canadian brands some space to grow, with two-thirds of them posting an increase in brand value this year. However, as President Trump takes office and warns of implementing a 25% tariff on most imports from Canada, brands will closely monitor how this move could impact their operations and growth prospects.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Apple is once again the world\u2019s most valuable brand<\/strong>, with a brand value of USD574.5 billion for 2025, keeping it ahead of its closest rival, <strong>Microsoft<\/strong>, valued at USD461 billion. Except for 2023, when Apple briefly trailed <strong>Amazon<\/strong> by a margin of just 1%, it has held the top spot as the world\u2019s most valuable brand since 2021.<\/p>\n\n\n\n<p>According to Brand Finance\u2019s <strong>Global 500 2025<\/strong> research, 4 out of the 5 most valuable brands in the world are technology brands:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Apple: brand value of USD574.5 billion, up 11% from 2024<\/li>\n\n\n\n<li>Microsoft: brand value of USD461.1 billion, up 35%<\/li>\n\n\n\n<li>Google: brand value of USD413.0 billion, up 24%<\/li>\n\n\n\n<li>Amazon: brand value of USD356.4 billion, up 15%<\/li>\n\n\n\n<li>Walmart: brand value of USD137.2 billion, up 42%<\/li>\n<\/ol>\n\n\n\n<p>Brand Finance also analysed what brands have grown the most since 2020. While technology is clearly a high-growth sector over the longer term, the depth of Brand Finance data and research provides a revealing and nuanced view. The analysis includes TikTok \u2013 although Brand Finance began valuing the brand in 2022, its 79% growth in 4 years puts it in the same league as the other high-growth brands.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>TikTok\/Douyin: brand value of USD105.8 billion, up from USD59.0 billion (in 2022)<\/li>\n\n\n\n<li>DraftKings: brand value of USD5.1 billion, up from USD18 million in 2020<\/li>\n\n\n\n<li>FanDuel: brand value of USD7.0 billion, up from USD56 million in 2020<\/li>\n\n\n\n<li>NVIDIA: brand value of USD87.9 billion, up from USD4.7 billion in 2020<\/li>\n\n\n\n<li>AMD: brand value of USD11.0 billion, up from USD1.4 billion in 2020<\/li>\n\n\n\n<li>Pinduoduo: brand value of USD13.0 billion, up from USD2.5 billion in 2020<\/li>\n\n\n\n<li>BYD: brand value of USD14.0 billion, up from USD3.1 billion in 2020<\/li>\n\n\n\n<li>Apple: brand value of USD574.5 billion, up from USD140.5 billion in 2020<\/li>\n\n\n\n<li>TSMC: brand value of USD34.2 billion, up from US8.6 billion in 2020<\/li>\n\n\n\n<li>Microsoft: brand value of USD461.1 billion, up from USD117.1 billion in 2020<\/li>\n\n\n\n<li>Lilly: brand value of USD8.0 billion, up from USD2.1 billion in 2020<\/li>\n<\/ol>\n\n\n\n<p>American gambling brands DraftKings and FanDuel are cashing in as U.S. legislators and courts legalise online gambling and overturn old laws preventing betting. Semiconductor brands NVIDIA, AMD, and TSMC advance new technologies, while tech giants Apple and Microsoft lead from the front, continuing to innovate from their dominant positions in an evolving and growing market. E-Commerce brand Pinduoduo is following in Apple and Microsoft\u2019s footsteps, investing in an ecosystem that merges social networking with online shopping. Electric vehicle maker BYD and pharmaceutical brand Lilly are meeting the modern demands of evolving consumers.<\/p>\n\n\n\n<p><strong>David Haigh, Chairman and CEO of Brand Finance, commented:<\/strong><\/p>\n\n\n\n<p><em>\u201c<\/em><em>Our analysis of what brands have grown the most since 2020 reveals that technology companies do not have a monopoly on sustained brand growth. This longer-term view also reinforces another important global trend: how Chinese brands like TikTok, Pinduoduo, and BYD are leading the charge by creating value, and challenging established brand leaders. As China continues to refine its brand-building strategies and focus on quality, we expect to see more Chinese companies enter the global marketplace in 2025.\u201d<\/em><\/p>\n\n\n\n<p>Although these brands grew in different ways, generally speaking, their paths over the past five years have been organic and linear. None of the ten brands with the biggest value growth belong to the sector that has added the most value since 2020: <strong>Media, up 125%, <\/strong>encapsulating the transformation of media brands from news source to indispensable tools used daily around the world.<\/p>\n\n\n\n<p><strong>Google<\/strong>, the world\u2019s third most valuable brand, saw its brand value increase by 24% to USD413 billion. Ongoing investments in AI have enhanced Google\u2019s reputation for innovation while strengthening its consumer appeal and trust.<\/p>\n\n\n\n<p><strong>Amazon<\/strong>, with a 15% increase in brand value to USD356.4 billion, continues to integrate AI across its operations, from personalised recommendations to advanced logistics. These efforts have solidified its reputation as a customer-focused brand, driving sustained growth.<\/p>\n\n\n\n<p>For the second consecutive year, <strong>WeChat<\/strong> is the world\u2019s strongest brand, with a Brand Strength Index (BSI) score of 95.2 out of 100 and an AAA+ brand strength rating. WeChat\u2019s comprehensive ecosystem and seamless integration capability continue to propel the Chinese brand as a global leader.<\/p>\n\n\n\n<p>Global economic growth is expected to remain stagnant at 2.8% in 2025, mirroring 2024 and falling short of the 3.2% pre-pandemic average, according to United Nations forecasts. In contrast, the world\u2019s 500 most valuable brands are thriving, with their total value rising 10% year-on-year, from USD8.6 trillion in 2024 to nearly USD9.5 trillion in 2025, according to Brand Finance data.<\/p>\n\n\n\n<p>Apple leads the way among 193 American brands featured in the ranking, collectively contributing over half of the total. China and Germany follow as the second and third most valuable countries, with 69 and 27 brands respectively, accounting for 15% and 6% of the total brand value. Across sectors, banking leads with 79 brands contributing 13%, followed by retail with 45 brands at 11%. Media ranks third, with 23 brands representing 10%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is the most valuable brand in the world; NVIDIA breaks into the top ten View the full Brand Finance Global 500 2025 report here VANCOUVER, January 21, 2025 \u2013 Fifteen Canadian brands have secured spots in the latest Brand Finance Global 500 2025 ranking, which showcases the world\u2019s 500 most valuable and strongest brands. [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[35,176],"class_list":["post-31106","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-canada","tag-global-500"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=31106"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31106\/revisions"}],"predecessor-version":[{"id":31107,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31106\/revisions\/31107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=31106"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=31106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}