{"id":31126,"date":"2025-01-21T07:51:11","date_gmt":"2025-01-21T07:51:11","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=31126"},"modified":"2025-01-21T07:59:13","modified_gmt":"2025-01-21T07:59:13","slug":"middle-eastern-brands-outpace-global-brand-value-growth-rate","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/middle-eastern-brands-outpace-global-brand-value-growth-rate","title":{"rendered":"Middle Eastern brands outpace global brand value growth rate"},"content":{"rendered":"\n<p><strong><em>Middle Eastern brands among the world\u2019s top 500 grew at a rate of 23% in 2025, over twice the 11% growth rate of those from outside the Middle East according to a new ranking from Brand Finance<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aramco leads as the Middle East\u2019s most valuable brands<\/strong><\/li>\n\n\n\n<li><strong>stc is the strongest brand in the Middle East with AAA brand rating<\/strong><\/li>\n\n\n\n<li><strong>e&amp; is the world\u2019s fastest growing brand value, posting an eight-fold increase following consolidation of brand architecture<\/strong><\/li>\n\n\n\n<li><strong>ADNOC\u2019s 25% growth makes it the fastest growing energy brand<\/strong><\/li>\n\n\n\n<li><strong>Apple is once again the world\u2019s most valuable brand, <\/strong><strong>with Microsoft and Google claiming 2<sup>nd<\/sup> and 3<sup>rd<\/sup><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 21 January 2025 \u2013<\/strong> All nine Middle Eastern brands in the world\u2019s top 500 are growing in brand value, according to a new <a href=\"http:\/\/www.brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">report from Brand Finance<\/a>, the world's leading brand valuation consultancy. <strong>Aramco<\/strong> remains the region\u2019s most valuable brand at USD41.7 billion, though its growth has been the smallest among Middle Eastern brands, signalling a narrowing gap. <strong>ADNOC<\/strong>, the Middle East\u2019s second most valuable brand, has recorded strong brand value growth of 25% to USD19.0 billion. This makes it the fastest growing energy brand in the Global 500.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>David Haigh, Chairman and CEO of Brand Finance, commented:<\/strong><\/p>\n\n\n\n<p><em>\u201cMiddle Eastern brands continue to make their mark on the global stage, with a combined USD127.4 billion brand value contribution to the Brand Finance Global 500 2025 ranking. Saudia Arabia leads the region, contributing USD75.5 billion with five Saudi brands, each increasing in brand value, among the world\u2019s top 500. In the Middle East, telecom and banking giants like stc, e&amp;, QNB, Al-Rajhi Bank, and SNB continue to drive growth, each climbing in both position and brand value, underscoring the rising influence and global competitiveness of Middle Eastern brands.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This year, <strong>stc<\/strong> achieves the significant milestone of becoming the 9th most valuable telecoms brand globally. stc is also the strongest brand in the Middle East with a Brand Strength Index (BSI) score of 88.7\/100 and an AAA brand rating \u2014 marking a slight strengthening of the brand since last year. With a 16% rise in brand value to $16.1 billion, stc ranks as the third most valuable brand in the region and holds the title of the most valuable telecoms brand in the Middle East.<\/p>\n\n\n\n<p>These achievements reflect the successful consolidation of their Masterbrand strategy which has enabled an extension of the brand into new categories such as banking, cybersecurity and the development of B2B and IT offerings through strategic M&amp;A initiatives, so strengthening stc's leadership in the region and beyond.<\/p>\n\n\n\n<p><strong>e&amp;<\/strong> is the fastest growing brand value in the world this year, posting an eight-fold increase in brand value to USD15.3 billion. This is the final stage of a 3-year group rebrand, staged to transition brand equity from Etisalat to e&amp; as a platform for international growth. The like for like brand value growth is 13% versus the combined value of the brands in 2024. Nvidia has the highest like for like growth - 98% - making it the second fastest growing brand value for 2025.<\/p>\n\n\n\n<p><strong>Apple is once again the world\u2019s most valuable brand,<\/strong> with its brand value rising 11% to USD574.5 billion. This growth keeps Apple ahead of its closest rival, Microsoft, whose brand value grew 35% to USD461 billion. Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world\u2019s most valuable brand since 2021. <strong>Google<\/strong>, the world\u2019s third most valuable brand, saw its brand value increase by 24% to USD413 billion. Ongoing investments in AI have enhanced Google\u2019s reputation for innovation while strengthening its consumer appeal and trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Middle Eastern brands among the world\u2019s top 500 grew at a rate of 23% in 2025, over twice the 11% growth rate of those from outside the Middle East according to a new ranking from Brand Finance LONDON, 21 January 2025 \u2013 All nine Middle Eastern brands in the world\u2019s top 500 are growing in [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[176,34],"class_list":["post-31126","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-global-500","tag-middle-east"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=31126"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31126\/revisions"}],"predecessor-version":[{"id":31127,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31126\/revisions\/31127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=31126"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=31126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}