{"id":31167,"date":"2025-01-22T02:00:00","date_gmt":"2025-01-22T02:00:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=31167"},"modified":"2025-10-06T02:28:19","modified_gmt":"2025-10-06T01:28:19","slug":"maybank-and-petronas-shine-as-malaysias-representatives-on-the-global-stage","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/maybank-and-petronas-shine-as-malaysias-representatives-on-the-global-stage","title":{"rendered":"Maybank and PETRONAS shine as Malaysia\u2019s representatives on the global stage"},"content":{"rendered":"\n<p><strong><em>Their combined brand value moves the country up two places to rank 20th in Brand Finance\u2019s Global 500 2025 report<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maybank achieves a milestone with its re-entry into the global ranking after five years <\/strong><\/li>\n\n\n\n<li><strong>PETRONAS marks 14th consecutive year in the ranking<\/strong><\/li>\n\n\n\n<li><strong>Apple is once again the world\u2019s most valuable brand,\u00a0with Microsoft and Google claiming 2nd and 3rd<\/strong><a id=\"_msocom_1\"><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>KUALA LUMPUR<\/strong>, 22 January 2025 \u2013 <strong>Maybank <\/strong>(brand value up 52% to USD5.2 billion) made a remarkable re-entry into the global ranking of the world\u2019s 500 most valuable brands, according to a <a href=\"https:\/\/brandirectory.com\/reports\/it-services\" target=\"_blank\" rel=\"noopener\">new report from Brand Finance<\/a>, the world's leading brand valuation consultancy.<\/p>\n\n\n\n<p>Largely driven by its customer-centric and digital innovation strategies, this growth is also reflected in Maybank\u2019s financial performance, supported by solid results in net income, return on equity and net profit.<\/p>\n\n\n\n<p>According to Brand Finance\u2019s market research, Maybank\u2019s implementation of the \u2018M25+\u2019 strategy in 2023 have boosted the brand\u2019s familiarity, assurance, and appeal. The bank\u2019s strategic thrusts under its M25+ plan includes enhancing digital capabilities, identifying new value drivers for business growth, and championing sustainable practices, among others.<\/p>\n\n\n\n<p>Maybank secured the 97th position among the top global brands for Brand Strength Index (BSI), achieving an impressive score of 85.8 out of 100 and earning an AAA brand strength rating.<\/p>\n\n\n\n<p>Meanwhile, as the long-standing Malaysian brand in the global ranking,<strong> PETRONAS<\/strong> (brand value down 1% to USD14.4 billion), continues to demonstrate resilience. The national brand ranks 160 among the world\u2019s 500 most valuable brands this year, maintaining an AAA- brand strength rating, despite a slight decline of four points in its Brand Strength Index (BSI) score to 84 out of 100.<\/p>\n\n\n\n<p>Brand Finance\u2019s research reveals that PETRONAS is perceived as both trustworthy and a value for money brand, reinforcing its position as a pillar in the region\u2019s energy sector.<\/p>\n\n\n\n<p><strong>Alex Haigh, <\/strong><strong>Managing Director Asia Pacific,<\/strong><strong> Brand Finance<\/strong> commented:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"Maybank\u2019s re-entry into the Global 500 rankings reflects the success of their M25+ strategy, which has significantly enhanced the brand\u2019s appeal. At the same time, PETRONAS continues its dominance in the global rankings by maintaining its position as the region\u2019s most valuable oil &amp; gas brand for 14 consecutive years. Their continued growth highlights Malaysia's ability to innovate and lead in an ever more competitive market.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Insights: Apple, Microsoft, and e&amp; Lead the Charge<\/strong><\/p>\n\n\n\n<p>The strong performance of ASEAN brands aligns with global trends highlighted in the Brand Finance Global 500 2025 ranking. <strong>Apple is once again the world\u2019s most valuable brand<\/strong>, with its brand value rising 11% to USD574.5 billion. This growth keeps Apple ahead of its closest rival, Microsoft, whose brand value grew 35% to USD461 billion. Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world\u2019s most valuable brand since 2021.&nbsp;<strong>Google<\/strong>, the world\u2019s third most valuable brand, saw its brand value increase by 24% to USD413 billion. Ongoing investments in AI have enhanced Google\u2019sreputation for innovation whilestrengthening its consumer appeal and trust.<\/p>\n\n\n\n<p>Meanwhile, <strong>e&amp;<\/strong> recorded a staggering 701% growth in brand value, reaching USD15.3 billion, driven by a unified brand identity and global expansion. <strong>WeChat<\/strong> retained its title as the world\u2019s strongest brand, achieving an unrivalled brand strength index score of 95.2 out of 100.<\/p>\n\n\n\n<p>These results underscore the enduring power of strong branding in driving growth and resilience, both in ASEAN and globally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Their combined brand value moves the country up two places to rank 20th in Brand Finance\u2019s Global 500 2025 report KUALA LUMPUR, 22 January 2025 \u2013 Maybank (brand value up 52% to USD5.2 billion) made a remarkable re-entry into the global ranking of the world\u2019s 500 most valuable brands, according to a new report from [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[176,40],"class_list":["post-31167","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-global-500","tag-malaysia"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=31167"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31167\/revisions"}],"predecessor-version":[{"id":31170,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/31167\/revisions\/31170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=31167"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=31167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}