{"id":32,"name":"Laurence Newell","url":"https:\/\/brandfinance.com\/author\/laurence-newell","description":"<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world\u2019s leading brand valuation and strategy consultancy.\u00a0<\/span>\r\n\r\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.<\/span>\r\n\r\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.<\/span>","link":"https:\/\/brandfinance.com\/profile\/laurence-newell","slug":"laurence-newell","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/49437943b4a33125da584920a5aa6b6d?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/49437943b4a33125da584920a5aa6b6d?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/49437943b4a33125da584920a5aa6b6d?s=96&d=mm&r=g"},"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users"}]}}