{"id":32262,"date":"2025-03-04T13:12:50","date_gmt":"2025-03-04T13:12:50","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=event&p=32262"},"modified":"2025-05-15T17:21:48","modified_gmt":"2025-05-15T16:21:48","slug":"brand-finance-global-b2b-most-valuable-brand-index-2025-launch","status":"publish","type":"event","link":"https:\/\/brandfinance.com\/events\/brand-finance-global-b2b-most-valuable-brand-index-2025-launch","title":{"rendered":"Brand Finance Global Most Valuable B2B Brands 2025 Launch"},"content":{"rendered":"\n

We were thrilled to host the Brand Finance Global Most Valuable B2B Brands Index 2025 Launch<\/strong> \u2014 a fantastic event at LinkedIn's brand new Experience Centre, bringing together top minds in branding, marketing, and finance to unpack the latest in B2B brand value. Together, we explored the latest trends, heard from industry experts, and gained actionable insights on how to elevate brand value in the evolving B2B marketplace.<\/p>\n\n\n\n

Since its inception in 2023, the Brand Finance Global Most Valuable B2B Brands Index<\/strong> <\/a>has established itself as the definitive benchmark for brand strength and valuation in the B2B sector. Developed in partnership with IAA (International Advertising Association) and Stein IAS<\/strong>, the Index initially showcased the 100 most valuable B2B brands worldwide. Fast forward to 2025, the Index has expanded significantly, now ranking the top 250<\/strong> B2B brands across diverse industries and global markets.<\/p>\n\n\n\n

This broader, deeper analysis offers unparalleled insights into the shifting dynamics of brand value within the B2B landscape. The Index not only highlights the leading brands<\/strong> but also tracks upward and downward movements<\/strong>, identifying key trends that shape the future of B2B branding.<\/p>\n\n\n\n

Beyond individual rankings, the report uncovers critical industry-wide insights, including:
- The widening gap between B2B and B2C brand value<\/strong>
- The persistent under-investment in branding<\/strong> by B2B businesses
- The direct impact of brand strength on enterprise value and financial performance<\/strong><\/p>\n\n\n\n

These insights are particularly vital for CFOs, CEOs, and marketing leaders<\/strong>, offering a compelling case for strategic brand investment as a lever for sustainable growth and competitive advantage.<\/p>\n\n\n

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Global Most Valuable B2B Brands Index 2025<\/h5>
Click here to view the most valuable B2B Brands of 2025.<\/div><\/a><\/div><\/div><\/div>\n\n\n

Photo Gallery<\/h3>\n\n\n\n
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Agenda<\/h2>\n\n\n\n
15.30 - 16.00<\/strong><\/td>Registration & Networking Coffee<\/strong><\/td><\/tr>
16.00 - 16.05<\/strong><\/td>Welcome address<\/strong>
Fredrik Borestrom, Chairperson, IAA UK, Director of International Agency Development EMEA and LATAM, LinkedIn<\/em><\/td><\/tr>
16.05 - 16.45<\/strong><\/td>Presentation of the Global Most Valuable B2B Brands Index 2025 Results<\/strong>
- David Haigh, Chairman, Brand Finance<\/em>
- Hugo Hensley, Senior Valuation Director, Brand Finance<\/em><\/td><\/tr>
16.45 - 17.15<\/strong><\/td>Panel Discussion: The Brand Multiplier Effect<\/strong>
Brand as a demand driver and performance multiplier has been and continues to be of B2B\u2019s foremost narratives and opportunity areas. Leveraging Index takeaways, this panel discussion brings the view, strategies and key imperatives of B2B brand leaders to the fore.
- Nicole German, Chief Marketing Officer, HSBC
- Marcelo Amstalden M\u00f6ller, Vice President Global Branding, Marketing and External Communications, Wolters Kluwer
- Craig Duxbury, Global President, Stein IAS<\/em>
- Vikrant Gaikwad, Global Head of Industry Marketing, TCS<\/em><\/td><\/tr>
17.15 - 17.45<\/strong><\/td>Fireside Discussion: Buyability - B2B\u2019s Emerging Brand Paradigm<\/strong>
Following recent research with Bain that broadened the definition of buying groups to include both target and hidden buyers \u2013 and that emphasized the role of brand in building decision consensus \u2013 new insights are leading to a new mental model for brand in B2B. Based on global research across buying groups in multiple industries, Mimi and David will discuss the essential drivers of collective confidence and what\u2019s now been named \u201cBuyability.\u201d
- Mimi Turner <\/em>, Head of Marketplace Innovation, LinkedIn<\/em>
 - David Tiltman, Chief Content & Customer Officer, WARC<\/em><\/td><\/tr>
17.45 - 17.50<\/strong><\/td>Closing Remarks<\/strong>
Fredrik Borestrom, Chairperson, IAA UK, Director of International Agency Development EMEA and LATAM, LinkedIn<\/em><\/td><\/tr>
17.50 - 18:30<\/strong><\/td>Networking Reception<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We were thrilled to host the Brand Finance Global Most Valuable B2B Brands Index 2025 Launch \u2014 a fantastic event at LinkedIn's brand new Experience Centre, bringing together top minds in branding, marketing, and finance to unpack the latest in B2B brand value. Together, we explored the latest trends, heard from industry experts, and gained […]<\/p>\n","protected":false},"featured_media":32951,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-32262","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/32262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/event"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=32262"}],"version-history":[{"count":34,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/32262\/revisions"}],"predecessor-version":[{"id":33772,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/32262\/revisions\/33772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/32951"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=32262"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=32262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}