{"id":32375,"date":"2025-03-06T02:12:40","date_gmt":"2025-03-06T02:12:40","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=32375"},"modified":"2025-03-06T02:12:42","modified_gmt":"2025-03-06T02:12:42","slug":"singtels-brand-strength-cracks-into-top-10-among-global-telecoms-brands-amid-fierce-competition","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/singtels-brand-strength-cracks-into-top-10-among-global-telecoms-brands-amid-fierce-competition","title":{"rendered":"Singtel\u2019s brand strength cracks into top 10 among global telecoms brands amid fierce competition"},"content":{"rendered":"\n<p><strong><em>New report from Brand Finance reveals competition, digital growth, and service interruptions are driving change in Singapore's telecoms landscape<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Singtel leads the way with stronger brand strength and improved global ranking amid industry challenges<\/strong><\/li>\n\n\n\n<li><strong>Starhub\u2019s brand value dips following network outages and declining mobile service revenue<\/strong><\/li>\n\n\n\n<li><strong>M1 struggles with brand value decline despite steady revenue growth<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong><br><\/strong><strong>SINGAPORE, 6 March 2025<\/strong> \u2013 <strong>Singtel<\/strong> has emerged as the leading Singaporean brand in the global telecoms sector, securing a spot among the top 40 in the <strong>Brand Finance Telecoms 150 2025<\/strong>, a <a href=\"https:\/\/brandirectory.com\/reports\/telecoms\" target=\"_blank\" rel=\"noopener\">new report from Brand Finance<\/a>, the world's leading brand valuation consultancy.<\/p>\n\n\n\n<p><strong>Singtel<\/strong>\u2019s (brand value up 2% to USD4.1 billion) growth is largely due to its improved digital services arm, and its strategic investments in cutting-edge technologies like artificial intelligence and data centres. These efforts reflect Singtel\u2019s ability to adapt to the shifting landscape of the telecoms sector, where traditional services are becoming commoditised, and the focus is increasingly on high-tech infrastructure. With a Brand Strength Index (BSI) score of 86.5 out of 100, the brand has earned the seventh placement in terms of the global BSI ranking.<\/p>\n\n\n\n<p>Singapore\u2019s telecommunications industry is experiencing rapid change as it adapts to the growing demands of the digital age. With the rollout of 5G, an increasing reliance on digital services, and the need for more advanced data infrastructure, telecoms companies are steadily evolving to stay ahead of the curve. &nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alex Haigh, Managing Director Asia Pacific, Brand Finance, <\/strong>commented:<\/p>\n\n\n\n<p><em>\"As competition intensifies and consumer expectations rise, Singaporean telco brands like Singtel, M1, and StarHub are not only investing in innovative technologies like 5G and AI but also placing a strong emphasis on customer experience and service reliability. Their ability to navigate challenges, embrace digital transformation, and remain agile in the face of fierce industry pressures speaks to their commitment to meeting the needs of Singapore\u2019s increasingly connected future.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Other Singaporean telecoms brands featured in the Brand Finance Telecoms 150 2025 rankings presented a mixed performance, reflecting the dynamic and competitive nature of the global telecommunications market:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starhub<\/strong> (brand value down 19% to USD740 million) continues to grow in revenue but faces a decline in brand value partly due to a lower-than-expected revenue growth forecast. It\u2019s drop in BSI score by 12% to 68.2 out of 100 this year can be attributed to network disruptions that left many customers without access to mobile services and broadcast issues during key events like the Euro 2024.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M1<\/strong> (brand value down 22% to USD364 million) has reported steady revenue growth but suffered a 20% drop in its BSI to 58.8 out of 100. One of the factors behind this decline is the company\u2019s decision to withdraw from its long-standing sponsorship of the M1 Singapore Fringe Festival.<\/li>\n<\/ul>\n\n\n\n<p><strong>Telecoms Industry Global Insights<\/strong><\/p>\n\n\n\n<p><strong>Deutsche Telekom<\/strong> (brand value up 16% to USD85.3 billion) holds its position as the most valuable telecoms brand globally<strong>, <\/strong>more than USD13 billion greater than <strong>Verizon<\/strong>, the world\u2019s second most valuable telecoms brand at USD72.3 billion.\u00a0<\/p>\n\n\n\n<p><strong>Swisscom<\/strong> has risen from third place to become the world\u2019s strongest telecoms brand in 2025, with a BSI score of 89.8\/100. This achievement reflects its strong performance across key metrics, including perfect scores for familiarity, reputation, consideration, price premium, and recommendation in Switzerland, underscoring its strong appeal among consumers.&nbsp;<\/p>\n\n\n\n<p><strong>e&amp;<\/strong>, the world\u2019s fastest growing brand this year, posted an eight-fold increase in its brand value to USD15.3 billion. This achievement places e&amp; among the top ten most valuable telecoms brands globally.&nbsp;<\/p>\n\n\n\n<p><strong>Huawei <\/strong>is once again the most valuable telecoms infrastructure brand in 2025. After a significant drop in brand value last year, the brand is showing signs of recovery, increasing its brand value by 3% to USD32 billion despite challenges posed by ongoing U.S. sanctions and restrictions, which have affected Huawei\u2019s operations and market access.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New report from Brand Finance reveals competition, digital growth, and service interruptions are driving change in Singapore's telecoms landscape SINGAPORE, 6 March 2025 \u2013 Singtel has emerged as the leading Singaporean brand in the global telecoms sector, securing a spot among the top 40 in the Brand Finance Telecoms 150 2025, a new report from [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,11,33,125],"class_list":["post-32375","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-featured","tag-singapore","tag-telecoms"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=32375"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32375\/revisions"}],"predecessor-version":[{"id":32379,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32375\/revisions\/32379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=32375"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=32375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}