{"id":32614,"date":"2025-03-20T05:39:38","date_gmt":"2025-03-20T05:39:38","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=32614"},"modified":"2025-03-20T05:39:40","modified_gmt":"2025-03-20T05:39:40","slug":"swiss-banking-brands-show-resilient-brand-value-growth-despite-recent-challenges","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/swiss-banking-brands-show-resilient-brand-value-growth-despite-recent-challenges","title":{"rendered":"Swiss banking brands show resilient brand value growth despite recent challenges"},"content":{"rendered":"\n<p><strong><em>Brand Finance data reveals 10 out of 16 Swiss banks included in ranking of the global top 500 banking brands are growing in brand value in 2025<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UBS is Switzerland\u2019s most valuable banking brand, benefiting from Credit Suisse takeover, brand value up 15% to $14.1 billion<\/strong><\/li>\n\n\n\n<li><strong>Julius Baer is the strongest bank in Switzerland with band rating of AA+<\/strong><\/li>\n\n\n\n<li><strong>The total brand value of the world\u2019s 500 most valuable banking brands surges by 13% year-on-year to reach $1.6 trillion<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 20 March 2025<\/strong> - <strong>The total brand value of the 16 Swiss banks featured among the world\u2019s 500 most valuable banking brands has risen by 11% year-on-year<\/strong>, reaching USD20.7 billion, according to the <a href=\"https:\/\/brandirectory.com\/banking\" target=\"_blank\" rel=\"noopener\">latest report<\/a> by <a href=\"https:\/\/brandfinance.com\/\">Brand Finance<\/a>, the world's leading brand valuation consultancy. This growth is especially notable considering the difficulties the Swiss banking sector has faced in recent years, including the collapse of Credit Suisse in 2023.<\/p>\n\n\n\n<p><strong>UBS remains Switzerland\u2019s most valuable banking brand, with a brand value of USD 14.1 billion<\/strong> (up 15%), accounting for 70% of the total brand value of Swiss banks in the ranking. UBS\u2019 brand value dominance in Switzerland was strengthened by its acquisition of Credit Suisse in 2023.<\/p>\n\n\n\n<p><strong>Julius Baer is the strongest Swiss bank with a Brand Strength Index (BSI) score of 78.22 out of 100 and AA+ brand rating.<\/strong> This marks a slight year-on-year improvement in brand strength. With a brand value of USD 1.8 billion\u2014up 7%\u2014Julius Baer is also the country\u2019s second most valuable brand. Following a challenging 2024, the appointment of new CEO Stefan Bollinger has helped restore stability, reflected in steady growth in both brand strength and value.<\/p>\n\n\n\n<p>Other Swiss banks with more than 30% brand value growth are <strong>Pictet<\/strong> (brand value up 31% to USD1.7 billion) and <strong>BEKB | BCBE<\/strong> (brand value up 35% to USD328.3 million), while<strong> EFG International AG\u2019s <\/strong>brand value is up 17% to USD484.6 million.<strong><\/strong><\/p>\n\n\n\n<p><strong>Marco Casanova, Chair, Brand Finance Switzerland, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cSwitzerland\u2019s financial sector has long been synonymous with strength and stability, but recent challenges have put that reputation to the test. Despite this, our research shows that Switzerland\u2019s banks remain globally respected, while the country ranks first for investment recommendation in the Brand Finance <\/em><a href=\"https:\/\/brandirectory.com\/softpower\" target=\"_blank\" rel=\"noopener\"><em>Global Soft Power Index 2025<\/em><\/a><em>. This resilience underscores the value of Swiss banks\u2019 growing investment in brand building\u2014our data consistently shows that long-term brand building outweighs short-term reputational setbacks, helping banks navigate crises when it matters most.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The <strong>total brand value of the world\u2019s 500 most valuable banking brands has surged by 13% year-on-year to reach USD1.6 trillion<\/strong>, marking the first double-digit increase in four years. This follows two years of sluggish 2% brand value growth and reflects the banking sector's ability to sustain momentum despite market volatility.<\/p>\n\n\n\n<p><strong>Annie Brown, Valuation Director at Brand Finance, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe high-interest rate environment in many major economies has undoubtedly driven growth in banking brand values, boosting profits and share prices in 2024. However, longer-term brand value growth is being shaped by four key trends: regulation, digital innovation, a shift towards fee-based income over interest margins, and a renewed focus on brand building to sustain competitive advantage.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Chinese banking brands continue to dominate the ranking, with <strong>ICBC (Industrial and Commercial Bank of China) retaining its position as the most valuable banking brand in the world for the ninth consecutive year<\/strong>, growing 10% to USD79.1 billion. <strong>China<\/strong> <strong>Construction<\/strong> <strong>Bank<\/strong>, <strong>Agricultural<\/strong> <strong>Bank<\/strong> <strong>of<\/strong> <strong>China<\/strong>, and <strong>Bank<\/strong> <strong>of<\/strong> <strong>China<\/strong> complete the top four. While the country\u2019s leading banks remain strong, smaller players in China have struggled, with several ranking lower or losing brand value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance data reveals 10 out of 16 Swiss banks included in ranking of the global top 500 banking brands are growing in brand value in 2025 LONDON, 20 March 2025 - The total brand value of the 16 Swiss banks featured among the world\u2019s 500 most valuable banking brands has risen by 11% year-on-year, [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[13,183],"class_list":["post-32614","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-banking","tag-switzerland"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=32614"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32614\/revisions"}],"predecessor-version":[{"id":32615,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32614\/revisions\/32615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=32614"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=32614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}