{"id":32641,"date":"2025-03-20T05:59:21","date_gmt":"2025-03-20T05:59:21","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=32641"},"modified":"2025-03-20T05:59:22","modified_gmt":"2025-03-20T05:59:22","slug":"vietcombank-moves-up-four-spots-to-become-the-worlds-fourth-strongest-bank","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/vietcombank-moves-up-four-spots-to-become-the-worlds-fourth-strongest-bank","title":{"rendered":"Vietcombank moves up four spots to become the world\u2019s fourth strongest bank"},"content":{"rendered":"\n<p><em><em><em><em><em><em><em><strong>New Brand Finance data shows Vietnam\u2019s leading banks propel $13 billion in brand value<\/strong><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MB <\/strong><strong>leads Vietnamese banks in brand value growth, soaring by 87%<\/strong><\/li>\n\n\n\n<li><strong>Techcombank\u2019s growth reflects strong market positioning and premium banking appeal<\/strong><\/li>\n\n\n\n<li><strong>UK\u2019s Revolut is the fastest-growing banking brand globally, with a 795% increase in brand value to $1.9 billion<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>HANOI, 20 March 2025 <\/strong>\u2013<strong> Vietcombank <\/strong>(brand value up 16% to USD2.4 billion) ranks as the fourth strongest banking brand globally with a Brand Strength Index (BSI) score of 95.3\/100, according to the latest <a href=\"https:\/\/brandirectory.com\/reports\/banking\" target=\"_blank\" rel=\"noopener\">Banking 500 2025<\/a> journal by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>Based on Brand Finance\u2019s market research, Vietcombank is the sole Vietnamese brand to receive an AAA+ brand strength rating this year, reaffirming its leadership and dominance in the local banking market.<\/p>\n\n\n\n<p>Another notable entry from Vietnam in the Banking 500 is<strong> MB <\/strong>(brand value up 87% to USD 1.6 billion), recognised as this year\u2019s fastest growing banking brand from the country. The brand leaped 59 places to rank 168th, with a slightly improved BSI score of 87.7\/100. MB has high levels of familiarity within Vietnam, which contributed to its robust brand strength rating of AAA.<\/p>\n\n\n\n<p>Meanwhile,<strong> Techcombank<\/strong> (brand value up 12% to USD 1.6 billion) recorded a slight BSI score increase of 83.7\/100 this year, while maintaining its brand strength rating of AAA-. The brand\u2019s growth can be attributed to its strong market positioning, with customers willing to pay more for its trusted financial services and premium banking experience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alex Haigh, Managing Director, Asia-Pacific at Brand Finance, <\/strong>commented:<\/p>\n\n\n\n<p><em><em><em><em><em><em><em>\"Vietnam's banking sector has seen remarkable growth and development in recent years, playing a pivotal role in the country's economic transformation. <strong>Vietcombank<\/strong> reaffirms its leadership in Vietnam with deep customer trust and a strong market presence while <strong>MB<\/strong>\u2019s exceptional brand value growth highlights the impact of strong local engagement. In addition, <strong>Techcombank<\/strong>\u2019s continued rise reflects its ability to attract customers seeking premium financial services. Together, these brands demonstrate the growing sophistication and competitiveness of Vietnam\u2019s banking sector on the global stage.\"<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Banking Industry Global Insights&nbsp;<\/strong><\/p>\n\n\n\n<p>The <strong>total brand value of the world\u2019s 500 most valuable banking brands has surged by 13% year-on-year to reach USD1.6 trillion<\/strong>, marking the first double-digit increase in four years. This follows two years of sluggish 2% brand value growth and reflects the banking sector's ability to sustain momentum despite market volatility.<\/p>\n\n\n\n<p>Chinese banking brands continue to dominate the ranking, with <strong>ICBC (Industrial and Commercial Bank of China) retaining its position as the most valuable banking brand in the world for the ninth consecutive year<\/strong>, growing 10% to USD79.1 billion.<\/p>\n\n\n\n<p>UK neobank <strong>Revolut is the fastest-growing banking brand globally<\/strong>, with a <strong>795% increase in brand value to USD1.9 billion<\/strong>, driven by strong revenue growth, customer expansion, and significant marketing investment.<\/p>\n\n\n\n<p>Indonesia\u2019s <strong>BCA retains its title as the world\u2019s strongest banking brand<\/strong>, with a <strong>BSI score of 97.1\/100<\/strong> and an elite AAA+ rating. The ranking reinforces the growing strength of local and regional banks, with many in Asia and Africa excelling in customer trust and digital innovation.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data shows Vietnam\u2019s leading banks propel $13 billion in brand value HANOI, 20 March 2025 \u2013 Vietcombank (brand value up 16% to USD2.4 billion) ranks as the fourth strongest banking brand globally with a Brand Strength Index (BSI) score of 95.3\/100, according to the latest Banking 500 2025 journal by Brand Finance, [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[13,12,11,43],"class_list":["post-32641","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-banking","tag-brand-valuation","tag-featured","tag-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=32641"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32641\/revisions"}],"predecessor-version":[{"id":32644,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32641\/revisions\/32644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=32641"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=32641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}