{"id":32661,"date":"2025-03-24T23:00:00","date_gmt":"2025-03-24T23:00:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=32661"},"modified":"2025-03-25T01:55:21","modified_gmt":"2025-03-25T01:55:21","slug":"haidilao-is-the-worlds-strongest-restaurant-brand-for-the-second-year-running","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/haidilao-is-the-worlds-strongest-restaurant-brand-for-the-second-year-running","title":{"rendered":"Haidilao is the world\u2019s strongest restaurant brand for the second year running"},"content":{"rendered":"\n<p><em><em><em><em><em><em><em><strong>New Brand Finance data shows two Chinese restaurant brands record double-digit brand value growth<\/strong><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Haidilao and Luckin Coffee achieve AAA+ brand strength rating<\/strong><\/li>\n\n\n\n<li><strong>Luckin Coffee sees a slight increase in its BSI score amid intense market competition<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>BEIJING, 25 March 2025 \u2013 Haidilao <\/strong>has continued to strengthen its position, retaining the title of the world\u2019s strongest restaurant brand for two consecutive years, according to the latest Restaurants 25 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>Haidilao (brand value up 16% to USD3.6 billion), has achieved a stellar Brand Strength Index (BSI) score of 94.1\/100 which can be attributed to the expansion of its restaurant network, enhanced brand influence and customer experience, as well as the diversification of its product range. The brand also maintained its remarkable AAA+ brand strength rating.<\/p>\n\n\n\n<p>Meanwhile, <strong>Luckin Coffee<\/strong> (brand value up 17% to USD1.7 billion) ranked 19th globally, climbed up two places from last year. The brand experienced a slight increase in its BSI score to 89.7\/100 this year which can be attributed to the growing appeal of competitor brands in the Chinese coffee market. Despite facing intense competition, the brand has achieved a AAA+ brand strength rating for the first time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Scott Chen, Managing Director, Brand Finance China, <\/strong>commented:&nbsp;<\/p>\n\n\n\n<p><em><em><em><em><em><em><em><em>\"The remarkable performance of Chinese brands like <strong>Haidilao<\/strong> and <strong>Luckin Coffee<\/strong> underscores the growing global influence of the country's restaurant sector. Haidilao's continued leadership as the world\u2019s strongest restaurant brand, coupled with Luckin Coffee's resilience amid fierce competition, highlights the dynamic nature of the Chinese market and the innovation driving these brands to new heights.\"&nbsp;<\/em>&nbsp;<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Restaurant Sector Global Insights<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<p><strong>McDonald\u2019s has become the world\u2019s most valuable restaurant brand<\/strong>, with its brand value up 7% to USD40.5 billion. According to Brand Finance research, <strong>this rise is largely driven by an increase in its Brand Strength Index (BSI) score<\/strong>, which has climbed from 82.9 in 2024 to 90.5\/100, earning a AAA+ rating.&nbsp;<strong>Starbucks\u2019 brand value had declined 36% to USD38.8 billion<\/strong>, placing it second among the world\u2019s most valuable restaurant brands.<\/p>\n\n\n\n<p>With a <strong>43% increase in brand value to USD5.7 billion, Chick-fil-A has become the sector\u2019s fastest-growing brand<\/strong>, securing eighth position among the world\u2019s leading restaurant brands. This rise is fuelled by the brand\u2019s strong financial performance and rising BSI score, now at 89.4\/100.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data shows two Chinese restaurant brands record double-digit brand value growth BEIJING, 25 March 2025 \u2013 Haidilao has continued to strengthen its position, retaining the title of the world\u2019s strongest restaurant brand for two consecutive years, according to the latest Restaurants 25 2025 report by Brand Finance, the world\u2019s leading brand valuation [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,39,11,356],"class_list":["post-32661","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-china","tag-featured","tag-restaurants"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=32661"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32661\/revisions"}],"predecessor-version":[{"id":32689,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32661\/revisions\/32689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=32661"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=32661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}