{"id":32663,"date":"2025-03-25T02:00:00","date_gmt":"2025-03-25T02:00:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=32663"},"modified":"2025-03-25T02:19:30","modified_gmt":"2025-03-25T02:19:30","slug":"jollibee-stands-tall-as-aseans-sole-representative-in-global-rankings","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/jollibee-stands-tall-as-aseans-sole-representative-in-global-rankings","title":{"rendered":"Jollibee stands tall as ASEAN\u2019s sole representative in global rankings"},"content":{"rendered":"\n<p><em><em><em><em><em><em><em><em><strong>New research from Brand Finance reveals that Jollibee is featured in the Restaurants 25 report for the 10th consecutive year<\/strong><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jollibee maintains its 17th rank globally<\/strong><\/li>\n\n\n\n<li><strong>World\u2019s top 25 most valuable restaurants brands reach $174.9 billion mark, McDonald\u2019s leads with a brand value of $40.5 billion<\/strong>\u00a0<\/li>\n\n\n\n<li><strong>Haidilao <\/strong><strong>is <\/strong><strong>the world\u2019s strongest restaurant brand for two consecutive years<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>MANILA, 25 March 2025 <\/strong>\u2013 <strong>Jollibee<\/strong> is the sole restaurant brand from the Philippines and also the ASEAN region to be featured in the latest Restaurants 25 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>Jollibee (brand value up 8% to USD2.5 billion), ranked 17th globally, has made an impressive mark by maintaining its presence in the global rankings for ten consecutive years since 2016.<\/p>\n\n\n\n<p>Jollibee continues to be the Philippines\u2019 most loved brand, leading the market with its strong consumer connection, best-selling products, and impactful storytelling. With over 1,000 stores nationwide\u2014the largest fast-food chain in the country\u2014it remains deeply embedded in Filipino culture through heartwarming campaigns like My Kwentong Jollibee and its commitment to delivering familiar, well-loved flavours.<\/p>\n\n\n\n<p>Internationally, Jollibee\u2019s aggressive expansion strategy has propelled its presence to over 1,600 stores across 17 countries, primarily through franchising. It brings time-tested Filipino favourites, led by its signature Chickenjoy, while tailoring offerings to local markets. With a reputation for great-tasting food and a fun dining experience, Jollibee is strengthening its foothold worldwide, spreading the joy of eating to an ever-growing global audience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alex Haigh, Managing Director Asia Pacific, Brand Finance, <\/strong>commented:&nbsp;<\/p>\n\n\n\n<p><em><em><em><em><em><em><em><em>\"<em><strong>Jollibee<\/strong>\u2019s sustained success on the global stage is a reflection of its remarkable commercial capabilities. As the sole ASEAN brand in the global rankings and a fixture on the list for a decade, Jollibee exemplifies how a brand can build enduring consumer loyalty through cultural resonance, strategic expansion, and a consistently positive reputation. Its ability to maintain high familiarity and trust within its home market while engaging consumers internationally underscores the growing global influence of Philippine brands.\"<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Restaurant Sector Global Insights<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<p><strong>McDonald\u2019s has become the world\u2019s most valuable restaurant brand<\/strong>, with its brand value up 7% to USD40.5 billion. According to Brand Finance research, <strong>this rise is largely driven by an increase in its Brand Strength Index (BSI) score<\/strong>, which has climbed from 82.9 in 2024 to 90.5\/100, earning a AAA+ rating.&nbsp;<strong>Starbucks\u2019 brand value had declined 36% to USD38.8 billion<\/strong>, placing it second among the world\u2019s most valuable restaurant brands.<\/p>\n\n\n\n<p><strong>Haidilao <\/strong><strong>is <\/strong><strong>the world\u2019s strongest restaurant brand for two consecutive years<\/strong>, <strong>recording a Brand Strength Index (BSI) score of 94.1\/100<\/strong>. The brand also recorded an increase in brand value<strong>, <\/strong>up 16% to USD3.6 billion. These strong results can be attributed to the expansion of its restaurant network, enhanced brand influence and customer experience, as well as the diversification of its product range.<\/p>\n\n\n\n<p>With a <strong>43% increase in brand value to USD5.7 billion, Chick-fil-A has become the sector\u2019s fastest-growing brand<\/strong>, securing eighth position among the world\u2019s leading restaurant brands. This rise is fuelled by the brand\u2019s strong financial performance and rising BSI score, now at 89.4\/100.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research from Brand Finance reveals that Jollibee is featured in the Restaurants 25 report for the 10th consecutive year MANILA, 25 March 2025 \u2013 Jollibee is the sole restaurant brand from the Philippines and also the ASEAN region to be featured in the latest Restaurants 25 2025 report by Brand Finance, the world\u2019s leading [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,11,262,356],"class_list":["post-32663","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-featured","tag-philippines","tag-restaurants"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=32663"}],"version-history":[{"count":3,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32663\/revisions"}],"predecessor-version":[{"id":32690,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32663\/revisions\/32690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=32663"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=32663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}