{"id":32684,"date":"2025-03-25T12:12:48","date_gmt":"2025-03-25T12:12:48","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=32684"},"modified":"2025-03-25T12:12:49","modified_gmt":"2025-03-25T12:12:49","slug":"mgm-wins-big-brand-value-doubles-making-it-americas-fastest-growing-brand","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/mgm-wins-big-brand-value-doubles-making-it-americas-fastest-growing-brand","title":{"rendered":"MGM wins big: Brand value doubles, making it America\u2019s fastest-growing brand"},"content":{"rendered":"\n<p><strong><em>Brand Finance report reveals the resilience of American brands, with the US\u2019s top 500 most valuable brands growing faster than the economy.<\/em><\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total brand value of the <\/strong><a href=\"https:\/\/brandirectory.com\/us\" target=\"_blank\" rel=\"noopener\"><strong>Brand Finance US 500 2025 ranking<\/strong><\/a><strong> rises 7.4% year-on-year to $5.79 trillion, outpacing US economic growth of 2.8%.<\/strong><\/li>\n\n\n\n<li><strong>MGM is the country\u2019s fastest-growing brand, up 102% to $3.8 billion, driven by record revenues and global expansion.<\/strong><\/li>\n\n\n\n<li><strong>NVIDIA enters the top 10 for the first time, double its brand value to $87.9 billion as AI demand surges.<\/strong><\/li>\n\n\n\n<li><strong>Apple remains America\u2019s \u2013 and the world\u2019s - most valuable brand at $574.5 billion, followed by Microsoft and Google.<\/strong><\/li>\n\n\n\n<li><strong>California leads in brand value, with its 84 brands contributing $1.92 trillion to the ranking.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>DALLAS, March 25, 2025 <\/strong>\u2013 <strong>According<\/strong><strong> to the <\/strong><a href=\"https:\/\/brandirectory.com\/us\" target=\"_blank\" rel=\"noopener\"><strong>latest report<\/strong><\/a><strong> by <\/strong><a href=\"https:\/\/brandfinance.com\/\"><strong>Brand Finance<\/strong><\/a><strong>,<\/strong><strong> the world\u2019s leading brand valuation consultancy, America's biggest brands are growing faster than the economy<\/strong>. The total brand value of the 500 most valuable US brands rose 7.4% to $5.79 trillion, outpacing US economic growth of 2.8%.<\/p>\n\n\n\n<p><strong>Laurence Newell, Managing Director, Americas, Brand Finance, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWith Trump back in the White House, shifting trade policies, tariffs, and political dynamics are creating uncertainty for American brands. Brand Finance research shows that volatility in this environment can lead to significant brand value losses, not just in the US, but also among close trading partners like Canada and Mexico. As the situation evolves, resilience and adaptability will be key for brands across the region.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Gaming and entertainment giant <strong>MGM is the fastest-growing brand in the US<\/strong>, with its value doubling (+102%) to USD 3.8 billion. Record-breaking revenues and strong reputation - especially in China - are driving its rapid rise. The leisure and tourism sector is also rebounding, with <strong>Norwegian Cruise (+87%) <\/strong>and<strong> Carnival Cruise Line (+86%)<\/strong> experiencing major brand gains as demand for travel surges past pre-pandemic levels.<\/p>\n\n\n\n<p><strong>Alfred DuPuy, Valuation &amp; Strategy Director, Brand Finance, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"MGM\u2019s explosive growth is a sign of the shifting consumer landscape. As demand for entertainment and travel surges, brands that offer compelling experiences are seeing massive gains. MGM\u2019s 102% brand value increase, alongside the strong performance of Norwegian and Carnival, proves that leisure and tourism brands are back in full force. The winners in this space will be those that continue to strengthen their brand and customer experience.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The AI boom continues to reshape the market. GPU giant <strong>NVIDIA has entered the top 10 for the first time<\/strong>, its brand value soaring 98% to USD 87.9 billion. A decade ago, it ranked 424<sup>th<\/sup> in theUS 500. As AI transforms industries, NVIDIA has become a dominant force in high-performance computing.<\/p>\n\n\n\n<p>Tech company <strong>Apple remains America\u2019s \u2013 and the world\u2019s most valuable brand<\/strong>, up 11% to USD 574.5 billion, followed by <strong>Microsoft <\/strong>(+35% to USD 461.1 billion)and<strong> Google <\/strong>(+24% to USD 413.0 billion). <strong>Amazon<\/strong> (+15% to $356.4 billion) holds fourth place, while American retail chain <strong>Walmart<\/strong> (+42% to USD 137.2 billion) is the fastest-growing brand among the top five.<\/p>\n\n\n\n<p><strong>California leads the ranking with 84 brands contributing USD 1.92 trillion in brand value<\/strong>. Washington follows, with just 11 brands generating USD 928.2 billion, driven by Microsoft and Amazon. New York ranks third, with 65 brands totaling USD 601.8 billion in brand value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance report reveals the resilience of American brands, with the US\u2019s top 500 most valuable brands growing faster than the economy. DALLAS, March 25, 2025 \u2013 According to the latest report by Brand Finance, the world\u2019s leading brand valuation consultancy, America's biggest brands are growing faster than the economy. The total brand value of [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[165,29],"class_list":["post-32684","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-us","tag-usa"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=32684"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32684\/revisions"}],"predecessor-version":[{"id":32686,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/32684\/revisions\/32686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=32684"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=32684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}