{"id":33,"date":"2020-07-17T17:24:30","date_gmt":"2020-07-17T17:24:30","guid":{"rendered":"http:\/\/3.10.166.108\/?page_id=33"},"modified":"2025-01-20T10:08:43","modified_gmt":"2025-01-20T10:08:43","slug":"about","status":"publish","type":"page","link":"https:\/\/brandfinance.com\/about","title":{"rendered":"About"},"content":{"rendered":"

About Brand Finance<\/h1>
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Brand Finance is the world\u2019s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
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Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.<\/div><\/div><\/div><\/div><\/section>

Original research<\/h2>

Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors.<\/p>\n

By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.<\/p><\/div><\/div>

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Crunching the Numbers<\/h2>

Annually, we value over 6000 brands, across all sectors and geographies. The results are tabulated and published in the media to raise awareness of brands as valuable business assets, which must be managed and invested in.<\/p>\n

We have worked with companies of all shapes and sizes, from blue-chip internationals such as Vodafone and Shell, to small iconic brands such as Asprey and Ministry of Sound. We also work with tax authorities, IP lawyers and private equity firms. <\/p><\/div>Learn more about our Data Services<\/a><\/div><\/div><\/div><\/section>

Setting the Standards<\/h2>

From the beginning, Brand Finance has advocated for open, transparent and accessible international standards for brand valuation and evaluation methodologies. Our own methodologies are grounded in marketing and investment practice.<\/p>

Working with the International Standards Organisation (ISO), we were central to the creation of ISO standards for brand measurement, including ISO 10668: Brand Valuation<\/em>\u00a0and\u00a0ISO 20671: Brand Evaluation.\u00a0<\/em>We are the only brand valuation practice in the International Valuation Standards Council (IVSC) and our methodology has been accredited by the Marketing Accountability Standards Board (MASB)'s Marketing Metric Audit Protocol (MMAP).<\/p><\/div>Find out more about International Standards<\/a><\/div>