{"id":33008,"date":"2025-04-09T00:00:00","date_gmt":"2025-04-08T23:00:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=33008"},"modified":"2025-04-09T03:16:02","modified_gmt":"2025-04-09T02:16:02","slug":"jd-com-rings-up-success-ranks-as-second-strongest-retail-brand-of-2025","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/jd-com-rings-up-success-ranks-as-second-strongest-retail-brand-of-2025","title":{"rendered":"JD.com rings up success, ranks as second strongest retail brand of 2025"},"content":{"rendered":"\n<p><em><em><em><em><em><em><em><em><em><strong><em>Brand Finance\u2019s latest data reveals four Chinese brands crack into the global top 15 strongest retail brands ranking<\/em>&nbsp;<\/strong><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meituan records the biggest brand strength index ranking jump globally<\/strong><\/li>\n\n\n\n<li><strong>Meituan, Taobao and Tmall see big leaps in brand strength ranking<\/strong><\/li>\n\n\n\n<li><strong>Pinduoduo makes a strong debut in the global ranking at 17th place<\/strong><\/li>\n\n\n\n<li><strong>Amazon remains the world\u2019s most valuable retail brand for the 10th consecutive year<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>BEIJING, 9 April 2025<\/strong> \u2013 <strong>JD.com<\/strong>, <strong>Meituan<\/strong>,<strong> Taobao<\/strong> and <strong>Tmall <\/strong>assert their influence as among the top 15 strongest retail brands globally, according to the latest Retail 100 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>JD.com (brand value up 5% to USD18.8 billion), climbed 18 places to rank as the second strongest retail brand in the world. The brand achieved a Brand Strength Index (BSI) score of 92.3\/100 and improved its brand strength rating from AAA- to AAA+. This growth stems from the brand\u2019s ability to seamlessly meet local consumer needs while maintaining a strong reputation. Its use of virtual reality and strategic partnerships have been instrumental in driving deeper consumer engagement through innovative experiences.<\/p>\n\n\n\n<p>Meituan (brand value up 37% to USD11.7 billion) made an impressive 46-place leap to rank as the fourth strongest retail brand globally. The brand recorded a BSI score of 90.5\/100 and achieved a brand strength rating to AAA+, an upgrade from AA+ last year. This growth was primarily driven by the brand\u2019s increased appeal and consideration in its home market, through marketing initiatives like low-cost delivery and investments in drone deliveries.<\/p>\n\n\n\n<p>In spite of a notable drop in brand value, Taobao (brand value down 41% to USD11.9 billion) made a significant leap by rising 40 places to become the ninth strongest retail brand globally. The brand recorded a BSI score of 89.3\/100 and improved its brand strength rating from AA+ to AAA. With the integration of Alipay, which enhanced consumer trust and appeal, coupled with initiatives like social commerce and live-streaming e-commerce are the main drivers behind Taobao\u2019s perseverance in the ranking.<\/p>\n\n\n\n<p>Another brand that saw a sizeable drop in brand value, Tmall (brand value down 40% to USD11.3 billion) ranked as the 12th strongest brand this year with an impressive 41-place jump. The brand posted a BSI score of 89.2\/100 and elevated its brand strength rating from AA to AAA. Tmall\u2019s perseverance highlights its strong focus on local consumer engagement during peak demand periods, supported by an established infrastructure that simplifies market entry for international brands eager to tap into the Chinese market.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Scott Chen, Managing Director, Brand Finance China<\/strong>, commented<\/p>\n\n\n\n<p><em><em><em><em><em><em><em><em><em><em>\"<em><em>Chinese retail giants like <strong>JD.com<\/strong>, <strong>Meituan<\/strong>, <strong>Taobao<\/strong>, <strong>Tmall<\/strong> and <strong>Pinduoduo<\/strong> have demonstrated remarkable adaptability in leveraging government stimulus initiatives to drive growth. By aligning their marketing strategies with consumer needs and embracing technology-driven innovations, these companies are not only meeting demand but also building greater consumer confidence. Their ability to innovate and engage with customers, combined with the support of government policies, positions them well for continued success as the Chinese market recovers<\/em><\/em>.\u201d<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Making a strong debut in the retail ranking this year, <strong>Pinduoduo<\/strong> (brand value at USD13 billion) ranked 17th among the top 100 global retail brands. This strong showing was driven by accelerated revenue growth, largely fuelled by its successful low-price strategy that met consumer demand. Additionally, its strategic international expansion through Temu further boosted revenue.<\/p>\n\n\n\n<p><strong>Global Insights<\/strong><\/p>\n\n\n\n<p><strong>Global e-commerce titan Amazon remains the world\u2019s most valuable retail brand for the 10th consecutive year<\/strong>. In 2025, its brand value grew 15% to USD356.4 billion, making it the fourth most valuable brand in the world.<\/p>\n\n\n\n<p><strong>Swedish grocery chain ICA <\/strong><strong>has entered the ranking for the first time and claimed the title of the world\u2019s strongest retail brand<\/strong>, with a brand value of USD1.8 billion and a BSI score of 93.2\/100.<\/p>\n\n\n\n<p><strong>Australia\u2019s <\/strong><strong>Kmart is the fastest-growing brand in the sector globally<\/strong>, with a 79% increase in brand value to USD2.2 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance\u2019s latest data reveals four Chinese brands crack into the global top 15 strongest retail brands ranking&nbsp; BEIJING, 9 April 2025 \u2013 JD.com, Meituan, Taobao and Tmall assert their influence as among the top 15 strongest retail brands globally, according to the latest Retail 100 2025 report by Brand Finance, the world\u2019s leading brand [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,39,145],"class_list":["post-33008","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-china","tag-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33008"}],"version-history":[{"count":3,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33008\/revisions"}],"predecessor-version":[{"id":33035,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33008\/revisions\/33035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33008"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}