{"id":33269,"date":"2025-04-22T03:00:00","date_gmt":"2025-04-22T02:00:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=33269"},"modified":"2025-04-22T02:41:47","modified_gmt":"2025-04-22T01:41:47","slug":"singapore-airlines-brand-value-takes-flight-with-double-digit-growth-after-two-years","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/singapore-airlines-brand-value-takes-flight-with-double-digit-growth-after-two-years","title":{"rendered":"Singapore Airlines' brand value takes flight with double-digit growth after two years"},"content":{"rendered":"\n<p><em><em><strong>New research from Brand Finance reveals that Singapore Airlines' brand value has soared to $2.7 billion \u2014 its highest level since 2015<\/strong><\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Singapore Airlines cements its brand presence in India through strategic partnership<\/strong><\/li>\n\n\n\n<li><strong>Changi Airport remains the world\u2019s strongest airport brand, rated AAA+<\/strong><\/li>\n\n\n\n<li><strong>Delta retains title of world\u2019s most valuable airline brand for seventh consecutive year<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>SINGAPORE, 22 April 2025<\/strong> \u2013&nbsp; <strong>Singapore Airlines <\/strong>ranks 15th among the world\u2019s top 50 most valuable airline brands and is the only Singaporean airline brand featured in the ranking, according to the latest Airlines 50 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>In 2025, Singapore Airlines (brand value up 22% to USD2.7 billion) recorded a strong brand value growth for the first time in two years<strong>, <\/strong>despite facing a challenging aviation environment. Brand Finance attributes this growth to moderate gains in revenue, driven by both passenger and cargo segments, with strong e-commerce activity boosting cargo revenues. Despite rising competition and fuel costs that pressured profit margins, the brand has shown resilience.<\/p>\n\n\n\n<p>Brand Finance\u2019s research data also reveals that Singapore Airlines enjoys high levels of consumer consideration, preference, and word-of-mouth recognition in Singapore, and has also gained strong visibility in India. This is likely enhanced by the brand\u2019s strategic partnership with <strong>Tata Sons<\/strong> following the merger of <strong>Air India<\/strong> and <strong>Vistara<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alex Haigh, Managing Director Asia-Pacific, Brand Finance<\/strong>, commented:<\/p>\n\n\n\n<p><em><em><em><em><em><em><em><em><em><em><em><em>\u201cFor the first time in two years, <strong>Singapore Airlines<\/strong> has achieved double-digit brand value growth, a clear indication of its ability to maintain revenue growth and foster strong consumer preference amid market challenges, positioning it well for sustainable growth. Similarly, <strong>Changi Airport<\/strong> continues to set the global standard for airport excellence, reinforcing its position as the world\u2019s strongest airport. These brands\u2019 forward-thinking approach levers Singapore\u2019s aviation sector to the global stage.\u201d<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Brand Finance also released the Airports 25 2025 sub-ranking as part of its Airlines 50 2025 report<strong>. Changi Airport <\/strong>(brand value up 13% to USD765 million) retains its position as the world\u2019s strongest airport brand, achieving a Brand Strength Index (BSI) score of 94.4\/100 and a corresponding AAA+ brand strength rating \u2013 the highest rating awarded by Brand Finance. The brand\u2019s strength is largely fuelled by its world-class facilities, seamless connectivity, and consistently high levels of customer satisfaction across the globe according to Brand Finance\u2019s market research.<\/p>\n\n\n\n<p><strong>Global Insights<\/strong><\/p>\n\n\n\n<p><strong>The combined brand value of the world\u2019s top 50 airlines surged by 29% to USD132.6 billion<\/strong>, reflecting the continued recovery of global aviation. As demand for long-haul and premium leisure travel outpaces budget options, full-service carriers (FSCs) are outperforming low-cost competitors in both growth and value share.<\/p>\n\n\n\n<p><strong>Delta has retained its title of the world\u2019s most valuable airline brand for the seventh year running<\/strong>. The US carrier\u2019s brand value increased by 38% to USD14.9 billion, driven by strong financial performance, premium revenue growth, and continued investments in customer experience and sustainability.<\/p>\n\n\n\n<p><strong>Malaysia Airlines recorded the fastest brand value growth among the world\u2019s top 50 airline brands<\/strong>, more than tripling its brand value (+209%) to USD607 million. After a ten-year absence from the ranking, the airline re-enters in 45th place following a remarkable turnaround centred on fleet modernisation, operational efficiency, and international expansion.<\/p>\n\n\n\n<p><strong>Southwest Airlines is the world\u2019s strongest airline brand<\/strong>, earning a BSI score of 91.1\/100. The US low-cost giant scores highly for reputation, recommendation, and customer loyalty, according to Brand Finance research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research from Brand Finance reveals that Singapore Airlines' brand value has soared to $2.7 billion \u2014 its highest level since 2015 SINGAPORE, 22 April 2025 \u2013&nbsp; Singapore Airlines ranks 15th among the world\u2019s top 50 most valuable airline brands and is the only Singaporean airline brand featured in the ranking, according to the latest [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[155,12,11,33],"class_list":["post-33269","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-airlines","tag-brand-valuation","tag-featured","tag-singapore"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33269"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33269\/revisions"}],"predecessor-version":[{"id":33273,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33269\/revisions\/33273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33269"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}