{"id":33299,"date":"2025-04-24T07:06:15","date_gmt":"2025-04-24T06:06:15","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=33299"},"modified":"2025-04-24T07:06:16","modified_gmt":"2025-04-24T06:06:16","slug":"chinas-mining-brands-show-resilience-as-global-sector-faces-headwinds","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/chinas-mining-brands-show-resilience-as-global-sector-faces-headwinds","title":{"rendered":"China\u2019s mining brands show resilience as global sector faces headwinds"},"content":{"rendered":"\n<p><em><em><em><em><em><strong>New data from Brand Finance reveals China\u2019s top 11 mining brands are valued at $17.7 billion, with eight brands registering growth<\/strong><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jiangxi Copper remains China\u2019s most valuable mining brand for the third consecutive year<\/strong><\/li>\n\n\n\n<li><strong>BAOWO is the strongest mining brand in China and leader in eco initiatives<\/strong><\/li>\n\n\n\n<li><strong>China Hongqiao Group is China\u2019s fastest growing mining brand in 2025<\/strong><\/li>\n\n\n\n<li><strong>Chinese brands continue to cement their position across every major metal and mineral class<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>BEIJING, 24 April 2025 \u2013 <\/strong>The combined brand value of China\u2019s 11 leading mining, metals &amp; minerals brands remains stable at USD17.7 billion, accounting for almost a quarter of the ranking\u2019s total value, according to the latest Mining, Metals &amp; Minerals 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>While the world\u2019s mining sector faced a range of challenges, including commodity price volatility, geopolitical tensions, and the global energy transition to renewable energy technologies, Chinese mining brands remain highly competitive with eight brands registering an uptick in brand value.<\/p>\n\n\n\n<p><strong>Jiangxi Copper <\/strong>(brand value down 12% to USD3.7 billion) ranks fourth globally and remains as China\u2019s most valuable mining brand for the third consecutive year since its debut in 2023.<\/p>\n\n\n\n<p>China\u2019s reduced consumption and the oversupply of steel led to a slight decline in<strong> BAOWU<\/strong>\u2019s brand value (down 5% to USD2.5 billion). Even so, the brand managed to secure its place as China\u2019s strongest mining brand - having previously ranked fourth strongest in 2024 - with a Brand Strength Index (BSI) score of 62.4\/100 and a brand strength rating of A+. \u00a0<\/p>\n\n\n\n<p><strong>China Hongqiao Group <\/strong>(brand value up 27% to USD865 million) is China\u2019s fastest-growing mining brand for 2025. The brand\u2019s strong performance is underpinned by a modest increase in sales volume and a notable rise in gross profit margin for primary aluminium products driven by improved selling prices and effective cost management. Its USD1.8 billion investment in the Simandou project signals a strategic move to secure upstream resources and enhance supply chain resilience, reinforcing its growth trajectory and brand value.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Scott Chen, Managing Director, Brand Finance China, <\/strong>commented:&nbsp;<\/p>\n\n\n\n<p><em><em><em><em><em><em><em><em><em><em><em>\u201c<em><em><em>Despite headwinds from global market volatility and the ongoing energy transition, China\u2019s mining brands have demonstrated remarkable resilience and adaptability. With eight of the 11 Chinese mining brands recording brand value growth this year, including standout performances from <strong>Jiangxi Copper<\/strong>, <strong>BAOWU<\/strong>, and <strong>China Hongqiao Group<\/strong>, it\u2019s clear that strategic investments, improved margins, and supply chain strength are helping to drive brand value within China\u2019s mining industry.\u201d<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Meanwhile, other notable Chinese mining brands featured in the global rankings are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zijin Mining<\/strong> (brand value down 12% to USD2.2 billion) is ranked 12th globally<\/li>\n\n\n\n<li><strong>CMOC<\/strong> (brand value up 8% to USD1.4 billion) is ranked 19th globally<\/li>\n\n\n\n<li><strong>Hunan Valin Steel<\/strong> (brand value up 10% to USD937 million) is ranked 27th globally<\/li>\n\n\n\n<li><strong>Tongling Nonferrous Metals Group<\/strong> (brand value up 20% to USD642 million) is ranked 40thglobally<\/li>\n\n\n\n<li><strong>Yunnan Copper<\/strong> (brand value up 11% to USD585 million) is ranked 42nd globally<\/li>\n\n\n\n<li><strong>Shanxi Taigang Stainless Steel Co<\/strong> (brand value up 23% to USD582 million) is ranked 43rd globally<\/li>\n<\/ul>\n\n\n\n<p>Brand Finance has identified the top-performing brands across six key industrial categories: steel production, aluminium production, coal, copper mining, copper processing, and iron. Chinese brands are leading in three of these six categories and consistently rank among the top five across all, showcasing the nation's growing global influence in the extractive and metallurgical sectors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In aluminium production, <strong>Chinalco<\/strong> (brand value up 11% to USD1.6 billion) leads the category&nbsp;<\/li>\n\n\n\n<li>Another Chinese brand, <strong>China Shenhua<\/strong> (brand value up 3% to USD2.8 billion), tops the ranking among coal brands<\/li>\n\n\n\n<li>Meanwhile, <strong>Jiangxi Copper<\/strong> (brand value down 12% to USD3.7 billion) leads the copper processing category<\/li>\n<\/ul>\n\n\n\n<p><strong>Sustainability<\/strong>&nbsp;<\/p>\n\n\n\n<p>Brand Finance also assesses the brands consumers consider most committed to sustainability. The 2025 Sustainability Perceptions Index will be released later this year, revealing which brands are perceived to have the strongest commitment to sustainability globally, the changing role of sustainability in driving demand, and the large amounts of value at risk, being missed, and being secured by the world\u2019s biggest brands.\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Kobelco<\/strong> is the top-ranked mining brand in the rankings for its environmental sustainability perceptions. Meanwhile, <strong>Citic Pacific Mining<\/strong> is highly regarded for its social sustainability efforts, and <strong>Acerinox<\/strong> leads in governance sustainability.&nbsp;<\/p>\n\n\n\n<p><strong>Global Insights<\/strong><\/p>\n\n\n\n<p><strong>Glencore <\/strong>(brand value up 4% to USD6.2 billion) has reclaimed its position as the world\u2019s most valuable mining brand, surpassing<strong> BHP <\/strong>(brand value down 17% to USD5.1 billion).<strong><\/strong><\/p>\n\n\n\n<p><strong>Posco Steel <\/strong>(brand value up 16% to USD2.7 billion) is the world\u2019s second strongest mining, metals, and minerals brand with a BSI score of 78.5\/100 and an AA+ brand strength rating.<strong><\/strong><\/p>\n\n\n\n<p><strong>Steel Dynamics <\/strong>(brand value up 36% to USD894 million) is the fastest-growing brand in this sector for 2025. The brand\u2019s growth is fuelled by strong financial performance and strategic market positioning.<\/p>\n\n\n\n<p><strong>Specialist audience research methodology<\/strong><\/p>\n\n\n\n<p>This is the second year of primary multi-stakeholder specialist audience research in Mining, Metals &amp; Minerals sector. The analysis captures insights from a global network of senior decision-makers and business transformation leaders, offering actionable findings to help brands grow both their brand equity and commercial impact.<\/p>\n\n\n\n<p>The study covers 15 major brands, including <strong>Ma\u2019aden<\/strong>, <strong>Barrick Gold<\/strong>, <strong>BHP<\/strong>, <strong>ArcelorMittal<\/strong>, <strong>Phosagro<\/strong>, <strong>Newmont<\/strong>, <strong>Vale<\/strong>, <strong>Anglo American<\/strong>, <strong>Rio Tinto<\/strong>, <strong>Mosaic<\/strong>, <strong>Freeport-McMoRan<\/strong>, <strong>Glencore<\/strong>, <strong>OCP<\/strong>, <strong>Emirates Global Aluminium<\/strong> <strong>(EGA)<\/strong>, and <strong>Alcoa<\/strong>.<\/p>\n\n\n\n<p>The research evaluates brand performance through a wide range of Brand and Reputation metrics, including brand funnel stages (knowledge, consideration, usage, and recommendation), brand image and personality (reputation, strategy, and quality), as well as 18 functional image drivers such as value, innovation, culture, and emotional connection.<\/p>\n\n\n\n<p>Geographically, the study covered a 350 specialist sample from five key regions: Asia (32% respondents), the Americas (29%), Europe (25%), Africa (11%), and Australia (3%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from Brand Finance reveals China\u2019s top 11 mining brands are valued at $17.7 billion, with eight brands registering growth BEIJING, 24 April 2025 \u2013 The combined brand value of China\u2019s 11 leading mining, metals &amp; minerals brands remains stable at USD17.7 billion, accounting for almost a quarter of the ranking\u2019s total value, according [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,39,11,420,419,241],"class_list":["post-33299","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-china","tag-featured","tag-metals","tag-minerals","tag-mining"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33299"}],"version-history":[{"count":5,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33299\/revisions"}],"predecessor-version":[{"id":33335,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33299\/revisions\/33335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33299"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}