{"id":33318,"date":"2025-04-24T08:55:00","date_gmt":"2025-04-24T07:55:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=33318"},"modified":"2025-04-24T09:59:25","modified_gmt":"2025-04-24T08:59:25","slug":"paris-marathon-is-the-worlds-third-strongest-marathon-brand-outpacing-all-but-two-world-majors","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/paris-marathon-is-the-worlds-third-strongest-marathon-brand-outpacing-all-but-two-world-majors","title":{"rendered":"Paris Marathon is the world\u2019s third-strongest marathon brand, outpacing all but two world Majors"},"content":{"rendered":"\n<p><em><strong>Brand Finance releases first-of-its-kind research on the economic impact and brand strength of the world\u2019s top 50 marathons<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paris Marathon secures third place, leveraging Olympic halo effect despite non-Major status<\/strong><\/li>\n\n\n\n<li><strong>London Marathon leads as world's strongest marathon brand, while New York City Marathon is most valuable, estimated at <\/strong><strong>$292 million<\/strong><\/li>\n\n\n\n<li><strong>The combined brand value of the seven Abbott World Marathon Majors reaches $1 billion<\/strong><\/li>\n\n\n\n<li><strong>World\u2019s top 50 marathons raised an estimated $425 million for charity in 2024<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, <\/strong><strong>24<\/strong><strong> April 2025<\/strong>&nbsp; \u2013 The <strong>Paris Marathon is the third-strongest marathon brand globally<\/strong> with a Brand Strength Index (BSI) score of 86.6 out of 100, according to a <a href=\"https:\/\/brandirectory.com\/reports\/marathons\" target=\"_blank\" rel=\"noopener\">new report from Brand Finance<\/a>, the world's leading brand valuation consultancy.<\/p>\n\n\n\n<p>The<strong> Paris Marathon is the only race in the top six not classified as an Abbott World Marathon Major<\/strong>, with the race\u2019s brand strength appearing to have benefited from post-Olympic enthusiasm. Hosted in an iconic city, the Paris Marathon enjoys strong domestic and international perceptions, ranking first internationally for its<em> great atmosphere<\/em>.<\/p>\n\n\n\n<p>Brand Finance data also highlights that domestically, the <strong>Paris Marathon earns high awareness and familiarity<\/strong>, though it trails New York \u2013 the second strongest brand in the ranking - in global recognition, potentially due to its non-Major status. Regardless, its reputation as a well-managed and vibrant event has bolstered its appeal.<\/p>\n\n\n\n<p><strong>Paris Marathon ranks sixth globally <\/strong>for its economic impact, estimated at USD244 million. Collectively, the world\u2019s top 50 marathons contribute USD5.2 billion to their host cities, according to Brand Finance research. Notably <strong>Paris, New York<\/strong>, and <strong>London <\/strong>rank as the top three marathons for <em>is a great location<\/em>, and these same cities London, New York, and Paris, also top the <a href=\"https:\/\/brandirectory.com\/global-city-index\" target=\"_blank\" rel=\"noopener\">Brand Finance Global City Index 2024<\/a>. &nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Bertrand Chovet, Managing Director, Brand Finance France<\/strong>, commented:<\/p>\n\n\n\n<p><em>\"The Paris Marathon stands out as one of the world's most iconic marathons in the world, offering a breathtaking backdrop for marathon runners, immersing participants in the city's rich history and stunning beauty. In 2025, almost 57,000 runners crossed the finish line in the Paris Marathon, making it the largest in history so far. This underscores that, despite not being one of the Abbott World Marathon Majors, the Paris Marathon has built a reputation as one of the most significant and sought-after races in the world. Paris itself ranks as the second most positively perceived city in the Brand Finance Global City Index, further reflecting the global admiration for both the marathon and the city.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Hugo Hensley, Valuation Director at Brand Finance<\/strong>, commented: <\/p>\n\n\n\n<p><em>\u201cMarathons are simultaneously elite athletic competitions and public mass participation events, and usually also major charity initiatives. This unique position is evident in the strength and value of marathon brands, as well as the USD5.2 billion economic impact they have on the cities where they run. Marathons are extremely attractive and effective sponsorship opportunities for brands that genuinely align with the events\u2019 values of community, charity, and competition.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Brand Finance data reveals that the <strong>London Marathon<\/strong> is the strongest marathon brand, with a BSI score of 90.1 out of 100, while the <strong>New York City Marathon<\/strong> has the most valuable brand.<\/p>\n\n\n\n<p><a>The Abbott World Marathon Majors\u2019 collective brand value is USD937 million. They also collectively raised USD276 million for charity in 2024, more than half of the total charitable funds raised<\/a> by the world\u2019s top 50 marathons at an estimated USD425 million.<\/p>\n\n\n\n<p><em>Brand Finance will launch its inaugural Marathons 50 report, in partnership with Tata Consultancy Service (TCS), at the London Stock Exchange Group on 24<sup>th<\/sup> April 2025.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance releases first-of-its-kind research on the economic impact and brand strength of the world\u2019s top 50 marathons LONDON, 24 April 2025&nbsp; \u2013 The Paris Marathon is the third-strongest marathon brand globally with a Brand Strength Index (BSI) score of 86.6 out of 100, according to a new report from Brand Finance, the world's leading [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[48,421,380,375],"class_list":["post-33318","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-france","tag-marathons","tag-paris","tag-sport"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33318"}],"version-history":[{"count":3,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33318\/revisions"}],"predecessor-version":[{"id":33322,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33318\/revisions\/33322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33318"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}