{"id":33328,"date":"2025-04-24T12:15:00","date_gmt":"2025-04-24T11:15:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=33328"},"modified":"2025-04-24T11:58:06","modified_gmt":"2025-04-24T10:58:06","slug":"td-is-the-most-valuable-canadian-brand-for-the-third-year-running-while-crown-royal-leads-for-growth-and-strength","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/td-is-the-most-valuable-canadian-brand-for-the-third-year-running-while-crown-royal-leads-for-growth-and-strength","title":{"rendered":"TD is the most valuable Canadian brand for the third year running, while Crown Royal leads for growth and strength"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>TD remains the most valuable Canadian brand for the third consecutive year, with a brand value of CAD23.4 billion<\/strong><\/li>\n\n\n\n<li><strong>Crown Royal is the fastest-growing brand in the <\/strong><a href=\"https:\/\/brandirectory.com\/canada\" target=\"_blank\" rel=\"noopener\"><strong>Brand Finance Canada 100 2025 ranking<\/strong><\/a><strong>, up 78%<\/strong><\/li>\n\n\n\n<li><strong>Crown Royal is also Canada\u2019s strongest brand, earning a Brand Strength Index score of 90.7 out of 100<\/strong><\/li>\n\n\n\n<li><strong>Circle K, CIBC, and Manulife record double-digit growth among the top 10<\/strong><\/li>\n\n\n\n<li><strong>Total brand value of Canada\u2019s top 100 brands declines 3.7% year-on-year<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TD has retained its position as the most valuable Canadian brand for the third consecutive year,<\/strong> according to the latest <a href=\"https:\/\/brandirectory.com\/canada\" target=\"_blank\" rel=\"noopener\">Canada 100 2025 report<\/a> by <a href=\"https:\/\/brandfinance.com\/\">Brand Finance<\/a>. Despite a 10% decline in brand value this year to CAD23.4 billion, attributed to lower long-term revenue forecasts, TD continues to demonstrate resilience in a shifting economic landscape. According to Brand Finance research in Canada, TD achieves best-in-class scores for Familiarity, Consideration, and Preference, outperforming all Canadian competitors across key brand funnel metrics, reinforcing its status as the most recognised and preferred bank in the country.<\/p>\n\n\n\n<p><strong>The total brand value of the top 100 Canadian brands stands at CAD342.1 billion, a 3.7% decline from last year<\/strong>. While the Canadian economy showed signs of renewed momentum during the valuation period, growing uncertainty, driven by trade tensions with the United States and an upcoming federal election, poses a risk to future brand performance.<\/p>\n\n\n\n<p><strong>Crown Royal is the standout performer in this year\u2019s ranking<\/strong>, with brand value up 78% to CAD3.2 billion, making it the fastest-growing brand in Canada. It also claims the title of the country\u2019s strongest brand, achieving a Brand Strength Index (BSI) score of 90.7 out of 100. Brand Finance research reveals perfect 10 scores across key perception metrics, including price acceptance, preference, and reputation, driven by the brand\u2019s focus on premiumization, innovation, and expanding consumer appeal.<\/p>\n\n\n\n<p><strong>Banking continues to dominate as Canada\u2019s most valuable sector, contributing one-third of the total brand value in the ranking<\/strong>. <strong>RBC<\/strong> ranks second overall with a stable brand value of CAD22.4 billion, supported by its integration of HSBC Bank Canada. Four additional banking brands feature in the top 10: <strong>Brookfield<\/strong> (up 9% to CAD17.2 billion) in 4th, <strong>Scotiabank<\/strong> (down 1% to CAD14.3 billion) in 6th, <strong>BMO<\/strong> (down 4% to CAD14.1 billion) in 7th and <strong>CIBC<\/strong> (up 12% to CAD11.9 billion) in 9th.<\/p>\n\n\n\n<p><strong>Retail brand Circle K moved up to third place overall<\/strong>, with brand value up 11% to CAD17.2 billion. In the insurance sector, <strong>Canada Life<\/strong> climbed 8% to CAD17.1 billion, while <strong>Manulife<\/strong> recorded the fastest growth among the top 10, up 22% to CAD9.5 billion, driven by strong performance in Asia. <strong>TELUS remains Canada\u2019s most valuable telecoms brand<\/strong>, and sits in 8<sup>th<\/sup> overall, following the global rebrand of its international division.<\/p>\n\n\n\n<p><strong>Laurence Newell, Managing Director, Brand Finance Americas, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThis year\u2019s results reflect a more cautious outlook for Canadian brands, with total brand value down amid rising political and economic uncertainty. However, even in a challenging environment, many brands are distinguishing themselves through stronger perceptions and strategic positioning. As risks mount, brand strength remains a key differentiator, helping businesses build trust, drive preference, and maintain long-term brand value.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TD has retained its position as the most valuable Canadian brand for the third consecutive year, according to the latest Canada 100 2025 report by Brand Finance. Despite a 10% decline in brand value this year to CAD23.4 billion, attributed to lower long-term revenue forecasts, TD continues to demonstrate resilience in a shifting economic landscape. [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[35],"class_list":["post-33328","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-canada"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33328"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33328\/revisions"}],"predecessor-version":[{"id":33330,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33328\/revisions\/33330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33328"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}