{"id":33863,"date":"2025-05-20T14:49:10","date_gmt":"2025-05-20T13:49:10","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=33863"},"modified":"2025-05-22T14:12:45","modified_gmt":"2025-05-22T13:12:45","slug":"bank-brands-drive-nigerias-brand-value-growth","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/bank-brands-drive-nigerias-brand-value-growth","title":{"rendered":"Bank brands drive Nigeria\u2019s brand value growth"},"content":{"rendered":"\n<p><strong><em>Nigeria\u2019s leading brands continue to grow despite economic hardship; value of top 25 Nigerian brands stands at NGN4.9 trillion in 2025<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Access Bank is most valuable Nigerian brand for fourth year running<\/strong><\/li>\n\n\n\n<li><strong>Banks dominate Nigeria 25 2025 table, accounting for 59% of ranking\u2019s total brand value<\/strong><\/li>\n\n\n\n<li><strong>Top four strongest Nigerian brands are banks, led by United Bank for Africa and First Bank of Nigeria<\/strong><\/li>\n\n\n\n<li><strong>Fidelity Bank Nigeria more than triples brand value to become fastest-growing Nigerian brand<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 20 May 2025<\/strong> \u2013 <strong>Access Bank<\/strong> has retained its position as <strong>the most valuable Nigerian brand for the fourth year running<\/strong>, according to a <a href=\"https:\/\/brandirectory.com\/reports\/nigeria\" target=\"_blank\" rel=\"noopener\">new report from Brand Finance<\/a>, the world's leading brand valuation consultancy. The bank has more than doubled its brand value to NGN893.3 billion.<\/p>\n\n\n\n<p><strong>United Bank for Africa (UBA)<\/strong> has risen from ninth position in 2024 to <strong>become the strongest Nigerian brand in 2025<\/strong>, with a Brand Strength Index (BSI) score of 92.4\/100 and a corresponding AAA+ rating. UBA performs strongly across all key research metrics, earning high scores in brand familiarity, preference, and consideration, indicating strong consumer trust and loyalty. Notably, the bank scores exceptionally well on price acceptance, outperforming other leading African peers - such as Capitec in South Africa and Equity Bank in Kenya - on this metric.<\/p>\n\n\n\n<p><strong>Fidelity Bank Nigeria <\/strong><strong>has emerged as the fastest-growing Nigerian brand<\/strong>, with its brand value more than tripling to NGN99.6 billion \u2013 an achievement that highlights the bank\u2019s expanding market influence and strong investor confidence.<\/p>\n\n\n\n<p><strong>Babatunde Odumeru, Managing Director, Brand Finance, Nigeria, <\/strong>commented:<em><\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"Nigerian banking brands continue to grow, successfully navigating a challenging economic landscape with strategic agility while also maintaining customer loyalty. United Bank for Africa (UBA) and First Bank of Nigeria, in particular, have made significant strides in brand strength, emerging as the strongest Nigerian brands in 2025. UBA's achievement is especially noteworthy, as it now ranks as the 13<sup>th <\/sup>strongest banking brand globally among the top 500 - a promising indication of the growing global competitiveness and recognition of Nigeria\u2019s banking sector.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Other standout performers in the ranking include <strong>Dangote Cement <\/strong>(brand value up 74% to NGN562.5 billion) and <strong>BUA Cement <\/strong>(brand value up 63% to NGN138.7 billion). Both brands posted notable revenue growth in 2024, driven largely by price hikes despite government price controls.<\/p>\n\n\n\n<p>Food brand<strong> Flour Mills Nigeria <\/strong>(brand value up 40% to NGN452.9 billion) also noted strong financial performance, bolstered by strong sales across its food, agro-allied, and sugar divisions. Meanwhile, beer brand <strong>Hero Lager<\/strong> (brand value down 51% to NGN42 billion) dropped from ninth to 20<sup>th<\/sup> in 2024, reflecting a decline in the Nigerian alcoholic drinks market.<\/p>\n\n\n\n<p>Telecoms brand <strong>GLO Mobile<\/strong> (brand value up 138% to NGN130.4 billion) entered the top 10 most valuable Nigerian brands in 2025. Brand Finance attributes this growth to its enhanced efforts in innovation, customer engagement, and expanding its market presence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nigeria\u2019s leading brands continue to grow despite economic hardship; value of top 25 Nigerian brands stands at NGN4.9 trillion in 2025 LONDON, 20 May 2025 \u2013 Access Bank has retained its position as the most valuable Nigerian brand for the fourth year running, according to a new report from Brand Finance, the world's leading brand [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[27,28],"class_list":["post-33863","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-africa","tag-nigeria"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33863"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33863\/revisions"}],"predecessor-version":[{"id":33865,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33863\/revisions\/33865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33863"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}