{"id":33866,"date":"2025-05-21T06:08:13","date_gmt":"2025-05-21T05:08:13","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=33866"},"modified":"2025-05-21T06:08:15","modified_gmt":"2025-05-21T05:08:15","slug":"saudi-arabia-and-uae-brands-lead-the-region-backed-by-diversification-and-innovation-strategies","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/saudi-arabia-and-uae-brands-lead-the-region-backed-by-diversification-and-innovation-strategies","title":{"rendered":"Saudi Arabia and UAE brands lead the region backed by diversification and innovation strategies"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>New Brand Finance data shows Aramco remains the Middle East\u2019s most valuable brand while ADNOC grows<\/strong><\/li>\n\n\n\n<li><strong>e&amp; is the first Middle Eastern brand to be recognised as the world's fastest growing brand value, following a 701% increase to $15.3 billion driven by consolidation of its brand architecture<\/strong><\/li>\n\n\n\n<li><strong>Brand to watch: <\/strong><strong>ROSHN GROUP emerges as regional real estate leader with bold multi-asset strategy and giga-projects contributing to vision 2030 <\/strong><\/li>\n\n\n\n<li><strong>AAA rated brands: stc, Al Rajhi Bank, and QNB lead as the Middle East\u2019s strongest brands&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Top brand guardians in the Middle East: Leadership driving transformation and sustainability<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 21 May 2025 \u2013 <\/strong>Saudi Arabia and the UAE remain as dominant players in the region\u2019s brand rankings, according to the latest Middle East 150 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy. Saudi Arabia leads with a combined brand value of USD112.4 billion, followed by the UAE at USD86.0 billion.<\/p>\n\n\n\n<p>Both nations continue to drive regional growth through economic diversification and innovative strategies. In Saudi Arabia, key sectors such as oil &amp; gas, banking, and telecoms remain dominant, while the UAE is accelerating progress through investments in green energy, digital transformation, and Artificial Intelligence (AI). Together, the two countries account for 81% of the region\u2019s total brand value, reinforcing their central role in shaping the Middle East\u2019s brand and economic landscape.<\/p>\n\n\n\n<p><strong>Aramco <\/strong>(brand value at USD41.7 billion) retains its position as the most valuable brand in the Middle East for the sixth consecutive year. Aramco continues to have a strong brand (AAA- rating) which has helped its brand value remain stable in the face of declining oil prices driven by a global supply surplus, ongoing geopolitical uncertainties, and shifting energy market dynamics.<\/p>\n\n\n\n<p><strong>ADNOC <\/strong>(brand value up 25% to USD19.0 billion) has also retained its position as the region\u2019s second most valuable brand for the sixth consecutive year, representing over 300% growth since 2017. This performance reflects ADNOC\u2019s bold strategic transformation, driven by initiatives such as the launch of XRG, major international energy investments, and its pioneering role in the adoption of AI.<\/p>\n\n\n\n<p><strong>stc<\/strong> (brand value up 16% to USD16.1 billion) holds its position as the third most valuable brand in the region in 2025. This achievement reflects the successful consolidation of their masterbrand strategy, which has enabled stc to extend its reach into new categories such as banking, cybersecurity, and B2B and IT services through strategic mergers and acquisitions. This year, stcalsoachieves the milestone of becoming the strongest brand in the region. With a Brand Strength Index (BSI) score of 88.7\/100 and an AAA brand strength rating, stc has also secured a spot among the top three strongest telecoms brands globally.<\/p>\n\n\n\n<p>The <strong>e&amp;<\/strong> brand has a value of USD15.3 billion, more than eight times (+701%) its value in 2024, making it the fastest-growing brand in the Middle East and globally. This growth follows the consolidation of \u201cetisalat\u201d and e&amp; brand under a unified identity which has solidified e&amp; as a cohesive and globally recognisable entity, and among the top four most valuable brands in the Middle East.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Al Rajhi Bank<\/strong> follows closely with a BSI score of 87.9\/100 and a AAA rating, maintaining its position as the region\u2019s strongest banking brand. The bank\u2019s growth is underpinned by exceptionally strong perceptions amongst retail and commercial banking prospects and customers in Saudi Arabia.<\/p>\n\n\n\n<p><strong>QNB<\/strong> ranks third with a BSI score of 87.0\/100 and a AAA rating, alongside an 11% uplift in brand value to USD9.4 billion, reflecting its continued strength in the Qatari and wider regional markets. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Andrew Campbell, Managing Director, Brand Finance Middle East<\/strong> commented:<\/p>\n\n\n\n<p><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>\u201c<em>As the Middle East continues to evolve economically and brand-wise, the region\u2019s leading brands are positioning themselves for long-term growth. The push towards digital transformation, sustainability, and economic diversification will further solidify the region's position as a global leader in innovation and development.\"<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>ROSHN GROUP <\/strong>is a new entrant in the Middle East 150 ranking and is now the third most valuable real estate brand in the region with a brand value of USD1.1 billion. This means it has also secured a place among the top 40 most valuable Middle Eastern brands overall.This is an impressive result for a brand that is less than five years old and highlights the company\u2019s ambitious growth strategy. ROSHN GROUP unveiled a new strategic expansion driven by a rebranding in November 2024 to signal its expansion from its core residential offering to a multi-asset real estate group.<\/p>\n\n\n\n<p>Saudi Arabia\u2019s <strong>King Faisal Specialist Hospital and Research Center (KFSHRC)<\/strong> (brand value up 10% to USD1.7 billion) remains as the region\u2019s most valuable healthcare brand, driven by its groundbreaking medical achievements. The hospital became the first in the world to perform fully robotic liver and heart transplants, as well as the robotic implantation of an artificial heart pump.<\/p>\n\n\n\n<p><strong>PureHealth Group<\/strong> (brand value up 30% to USD564 million) stands strong as the region\u2019s largest integrated healthcare platform. This growth was propelled by strategic acquisitions, notably the integration of Sheikh Shakhbout Medical City (SSMC), the UAE's largest healthcare complex, and the UK's Circle Health Group, the largest private hospital group in the country.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, 21 May 2025 \u2013 Saudi Arabia and the UAE remain as dominant players in the region\u2019s brand rankings, according to the latest Middle East 150 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy. Saudi Arabia leads with a combined brand value of USD112.4 billion, followed by the UAE at USD86.0 billion. [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,11,34],"class_list":["post-33866","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-featured","tag-middle-east"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33866"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33866\/revisions"}],"predecessor-version":[{"id":33885,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33866\/revisions\/33885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33866"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}