{"id":33896,"date":"2025-05-21T10:10:14","date_gmt":"2025-05-21T09:10:14","guid":{"rendered":"https:\/\/brandfinance.com\/?p=33896"},"modified":"2025-05-21T10:28:20","modified_gmt":"2025-05-21T09:28:20","slug":"brand-finance-middle-east-150-2025-saudi-arabia-and-uae-brands-lead-the-region","status":"publish","type":"post","link":"https:\/\/brandfinance.com\/insights\/brand-finance-middle-east-150-2025-saudi-arabia-and-uae-brands-lead-the-region","title":{"rendered":"Brand Finance Middle East 150 2025: Saudi Arabia and UAE brands lead the region"},"content":{"rendered":"\n<p class=\"is-style-cta-report-link\">View the full <a href=\"https:\/\/brandirectory.com\/reports\/middle-east\" target=\"_blank\" rel=\"noopener\">Brand Finance Middle East 150 2025 report<\/a> here<\/p>\n\n\n\n<p>New Brand Finance data reveals that <strong>Aramco<\/strong> remains the Middle East's most valuable brand while <strong>ADNOC <\/strong>grows. <strong>Saudi Arabia <\/strong>and the<strong> UAE<\/strong> remain as dominant players in the region\u2019s brand rankings; Saudi Arabia leads with a combined brand value of USD112.4 billion, followed by the UAE at USD86.0 billion.<\/p>\n\n\n\n<p><strong>Key highlights include: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>e&amp; <\/strong>is the first Middle Eastern brand to be recognised as the world's fastest growing brand value, following a 701% increase to $15.3 billion driven by consolidation of its brand architecture<\/li>\n\n\n\n<li>Brand to watch: <strong>ROSHN GROUP <\/strong>emerges as regional real estate leader with bold multi-asset strategy and giga-projects contributing to vision 2030 <\/li>\n\n\n\n<li>AAA rated brands:<strong> stc, Al Rajhi Bank, and QNB<\/strong> lead as the Middle East\u2019s strongest brands&nbsp;<\/li>\n\n\n\n<li>Top <strong>brand guardians<\/strong> in the Middle East: Leadership drives transformation and sustainability<\/li>\n<\/ul>\n\n\n\n<p><strong>Andrew Campbell, Managing Director, Brand Finance Middle East<\/strong> commented:\u202f\u202f&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"As the Middle East continues to evolve economically and brand-wise, the region\u2019s leading brands are positioning themselves for long-term growth. The push towards digital transformation, sustainability, and economic diversification will further solidify the region's position as a global leader in innovation and development.\"<\/em><\/p>\n<\/blockquote>\n\n\n<div id=\"div_block-237-631\" class=\"ct-div-block \" ><div id=\"new_columns-37-7143\" class=\"ct-new-columns\" ><div id=\"div_block-38-7143\" class=\"ct-div-block\" ><img decoding=\"async\"  id=\"image-231-631\" alt=\"Brand Finance Middle East 150 2025\" src=\"https:\/\/static.brandfinance.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-101357.png\" class=\"ct-image\"\/><\/div><div id=\"div_block-39-7143\" class=\"ct-div-block\" ><a id=\"link-28-7143\" class=\"ct-link\" href=\"https:\/\/brandirectory.com\/reports\/middle-east\" target=\"_blank\" rel=\"noopener\"><h5 id=\"headline-220-631\" class=\"ct-headline\">Brand Finance Middle East 150 2025<\/h5><div id=\"text_block-222-631\" class=\"ct-text-block\" >Read our new report on the top 150 most valuable and strongest Middle Eastern brands<\/div><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data reveals that Aramco remains the Middle East's most valuable brand while ADNOC grows. <\/p>\n","protected":false},"author":6,"featured_media":33905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[18,34],"class_list":["post-33896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-headline","tag-middle-east"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/33896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33896"}],"version-history":[{"count":5,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/33896\/revisions"}],"predecessor-version":[{"id":34122,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/33896\/revisions\/34122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/33905"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/categories?post=33896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}