{"id":33939,"date":"2025-05-23T03:30:00","date_gmt":"2025-05-23T02:30:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=33939"},"modified":"2025-05-27T03:01:46","modified_gmt":"2025-05-27T02:01:46","slug":"banking-beers-and-telecoms-top-sectors-leading-the-philippines-brand-landscape-in-2025","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/banking-beers-and-telecoms-top-sectors-leading-the-philippines-brand-landscape-in-2025","title":{"rendered":"Banking, beers, and telecoms: Top sectors leading the Philippines\u2019 brand landscape in 2025"},"content":{"rendered":"\n<p><em><em><em><em><em><em><em><strong>Brand Finance\u2019s latest research highlights that the Philippines\u2019 top 50 brands hold a combined brand value of $31.8 billion<\/strong><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BDO is the Philippines\u2019 most valuable brand for the second year running<\/strong><\/li>\n\n\n\n<li><strong>SM Supermalls is the country\u2019s strongest brand this year<\/strong><\/li>\n\n\n\n<li><strong>Cebu Pacific brand value rises 86%, making it the fastest-growing brand\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>MANILA, 23 May 2025<\/strong> \u2013 The combined value of the Philippines\u2019 50 most valuable brands stands at USD31.8 billion in 2025, according to the latest Philippines 50 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>Three key sectors, namely banking, beers, and telecoms account for 57% or USD18.2 billion of the nation's top 50 brands\u2019 collective value, underscoring the role of service-oriented and lifestyle-driven industries in the Philippines. Banking brands lead with a 35% representation contribution (USD11.0 billion), followed by beers and telecoms contributing 11% (USD3.6 billion) each, in the rankings.<\/p>\n\n\n\n<p>Leading the way,<strong> BDO <\/strong>(brand value up 48% to USD3.7 billion) retains its position as the Philippines\u2019 most valuable brand for the second year in a row. This growth is largely driven by increased customer lending and a notable boost in its customer satisfaction. Additionally, BDO expanded its reach with 71 new branches in 2024, bringing its network to 1,791 nationwide. It also made everyday banking easier through faster in-branch services and updates to its mobile and online platforms, with a more intuitive interface and stronger security.<\/p>\n\n\n\n<p><strong>Jollibee<\/strong> (brand value up 8% to USD2.5 billion) and <strong>Bank of the Philippine Islands<\/strong> (brand value up 53% to USD2.3 billion) follow in second and third place, respectively. Jollibee\u2019s brand value surge was driven by improved revenue forecasts, fuelled by the brand\u2019s aggressive franchise-led expansion strategy and continued momentum in international growth with over 1,600 stores in 19 countries. The Bank of Philippine Islands\u2019 growth can be attributed to increased loan-related revenue and asset expansions, underpinned by strong demand across key segments, including retail and corporate banking.<\/p>\n\n\n\n<p><strong>SM Supermalls <\/strong>(brand value at USD1.1 billion) makes an impressive debut in this year\u2019s ranking as the nation\u2019s strongest brand with a Brand Strength Index (BSI) score of 95.0\/100 and an AAA+ brand strength rating. According to Brand Finance\u2019s research data, the brand\u2019s strong reputation, greater appeal, and increased likeability among local respondents, support SM Supermalls\u2019 growing consumer affinity and brand strength.<\/p>\n\n\n\n<p>Ranking as the second and third strongest brands are <strong>Red Horse<\/strong> (brand value at USD1.9 billion) and <strong>Bear Brand<\/strong> (brand value at USD317 million) with a BSI score of 95.0\/100 and 93.1\/100, respectively.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alex Haigh, Managing Director Asia-Pacific, Brand Finance, <\/strong>commented:&nbsp;<\/p>\n\n\n\n<p><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>\u201cThe expansion of this year\u2019s ranking from 30 to 50 brands signals a shifting brand landscape in the Philippines, where purpose, scale, and consumer trust are becoming key drivers of long-term success. Leading brands such as <\/em><strong><em>BDO<\/em><\/strong><em>, <\/em><strong><em>Jollibee<\/em><\/strong><em>, <\/em><strong><em>SM Supermalls<\/em><\/strong><em> and <\/em><strong><em>Cebu Pacific<\/em><\/strong><em> are demonstrating how local innovation and meaningful consumer connections can be effectively aligned with broader business reach to achieve impressive national and even international results.\u201d<\/em>\u00a0<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Cebu Pacific<\/strong> (brand value up 86% to USD386 million) has emerged as the fastest-growing brand in the Philippines this year, climbing up from 24th in 2024 to 23rd in the rankings. This remarkable growth is driven by the airline\u2019s strategic focus on expanding regional and international connectivity, particularly through key hubs like Davao, Cebu, and Iloilo. Its strong performance has been further supported by a surge in passenger numbers, growing revenues, and a thriving cargo business, positioning the brand for continued momentum in a highly competitive sector.<\/p>\n\n\n\n<p>Sector highlights from Brand Finance\u2019s Philippines 50 2025 report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Four retail brands in the rankings represented a collective value of USD2 billion and the sector is led by <strong>SM Supermalls<\/strong>, followed by <strong>Puregold <\/strong>(brand value down 9% to USD668 million) which ranks 16th, down seven places from the previous year.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The country\u2019s airline brands demonstrated robust performance, registering a total brand value of USD828 million. <strong>Philippine Airlines<\/strong> (brand value up 54% to USD442 million) climbed up one place to 18th. Similarly, <strong>Cebu Pacific<\/strong> (brand value up 86% to USD386 million) moved up one position to rank 23rd.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Two brands made their debut in the spirits sector - <strong>Emperador <\/strong>(brand value at USD1.4 billion) entered the ranking at 7th, while <strong>Ginebra San Miguel <\/strong>(brand value at USD732million) debuted at 15th.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number of real estate brands ranked this year doubled to eight, up from four last year. <strong>Ayala Land<\/strong> (brand value down 15% to USD383 million) continued to lead the sector, despite experiencing an 11-place drop from 13th to 24th.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The telecoms sector featured six brands, up from three last year. <strong>Globe Telecom<\/strong> (brand value at USD1.4 billion) led the sector, securing the sixth spot in this year\u2019s rankings.\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance\u2019s latest research highlights that the Philippines\u2019 top 50 brands hold a combined brand value of $31.8 billion MANILA, 23 May 2025 \u2013 The combined value of the Philippines\u2019 50 most valuable brands stands at USD31.8 billion in 2025, according to the latest Philippines 50 2025 report by Brand Finance, the world\u2019s leading brand [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,11,262],"class_list":["post-33939","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-featured","tag-philippines"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=33939"}],"version-history":[{"count":3,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33939\/revisions"}],"predecessor-version":[{"id":33959,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/33939\/revisions\/33959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=33939"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=33939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}