{"id":34038,"date":"2025-05-29T03:05:37","date_gmt":"2025-05-29T02:05:37","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=34038"},"modified":"2025-10-09T03:30:38","modified_gmt":"2025-10-09T02:30:38","slug":"from-airlines-to-oil-gas-malaysias-leading-brands-drive-16-brand-value-growth-to-59-1-billion-in-2025","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/from-airlines-to-oil-gas-malaysias-leading-brands-drive-16-brand-value-growth-to-59-1-billion-in-2025","title":{"rendered":"From airlines to oil &amp; gas: Malaysia\u2019s leading brands drive 16% brand value growth to $59.1 billion in 2025"},"content":{"rendered":"\n<p><strong><em>Brand Finance\u2019s latest data reveals oil &amp; gas, banking, and leisure &amp; tourism sectors are at the forefront<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PETRONAS retains its crown as Malaysia\u2019s most valuable brand for the 15th consecutive year<\/strong><\/li>\n\n\n\n<li><strong>Proton leaps 10 spots to claim the title of Malaysia\u2019s strongest brand in 2025<\/strong><\/li>\n\n\n\n<li><strong>Malaysia Airlines takes off as the nation\u2019s fastest-growing brand, with its brand value soaring by 209%<\/strong><\/li>\n\n\n\n<li><strong>PETRONAS leads Malaysian brands towards a lower carbon future<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>KUALA LUMPUR, 29 MAY 2025<\/strong> \u2013 Malaysia\u2019s top 100 brands grew by 16% in 2025, reaching a total brand value of USD59.1 billion, reflecting strong national economic performance, according to the latest Malaysia 100 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>Oil &amp; gas and banking sector brands ranked this year accounted for 45% of the total brand value, led by <strong>PETRONAS<\/strong> and <strong>Maybank<\/strong> at the forefront . Leisure &amp; tourism, ranked as the third most valuable sector in the rankings, is led by <strong>Genting<\/strong> amid increased tourism following visa-free policies. Nearly all industries saw double-digit growth , highlighting the resilience and adaptability of Malaysian brands in a fast-changing economic landscape.<\/p>\n\n\n\n<p><strong>PETRONAS<\/strong> (brand value down 1% to USD14.4 billion) remains Malaysia\u2019s most valuable brand for the 15th year, despite a slight decline due to lower oil prices and market volatility. <strong>Maybank<\/strong> (up 52% to USD5.2 billion) ranks second, driven by its M25+ strategy focusing on digital innovation and customer centricity, including the launch of its Money Lock feature. <strong>Genting<\/strong> (up 37% to USD4.9 billion) ranks third, boosted by strong tourism recovery, high-yield Chinese visitors, and enhanced digitalisation at Resorts World Genting.<\/p>\n\n\n\n<p><strong>Proton <\/strong>(brand value up 30% to USD312 million) has emerged as Malaysia\u2019s strongest brand ranked in 2025, with a Brand Strength Index (BSI) score of 93.9\/100 and a AAA+ brand strength rating. This marks a major leap in public trust and appeal, thanks to popular models like the X50, the new S70 sedan, and its first EV, the e.MAS 7. <strong>Tenaga Nasional<\/strong> (up 35% to USD2.3 billion), follows in second place powered by strong forecasts and infrastructure growth, recording a BSI score of 88.9\/ 100 and an AAA rating. <strong>Mr D.I.Y.<\/strong> (brand value up 15% to USD619 million) takes third place, scoring 87.8\/100 for its BSI score supported by its rapid expansion and meaningful community efforts.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alex Haigh, Managing Director Asia Pacific, Brand Finance,<\/strong> commented:<\/p>\n\n\n\n<p><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>\u201c<em>\u201cWhat sets Malaysia apart this year is not just brand value growth, it\u2019s how leading brands are embracing the future. Proton\u2019s EV entry marks a major milestone for the local auto industry. Genting\u2019s tech-forward leisure model is gaining global attention while Maybank\u2019s M25+ plan is proving that digitalisation done right delivers real shareholder returns.\u201d<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Meanwhile, <strong>Malaysia Airlines<\/strong> (brand value up 209% to USD607 million) is the fastest-growing Malaysian brand in 2025. The brand\u2019s commendable brand value growth has elevated it to a top position domestically while also earning it the title of the fastest-growing airline brand globally as it re-entered the Brand Finance Airlines 50 2025 ranking after a 10-year absence. Its impressive turnaround is driven by fleet renewal through fuel-efficient aircraft, strategic route realignments, and digital investments. These efforts have boosted operational performance and resilience. With Asia Pacific air travel set to surge, Malaysia Airlines is poised to capitalise on international growth and reclaim its position as a leading global carrier.<\/p>\n\n\n\n<p>Other highlights from the Brand Finance\u2019s Malaysia 100 2025 report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MyEG<\/strong> (brand value up 119% to USD100 million) experienced a 29% increase in its BSI score to 80.9\/100, the largest year-on-year growth among Malaysian brands ranked this year, making it a key player in its niche e-government commercial services sector.<\/li>\n\n\n\n<li><strong>CIMB<\/strong> <strong>Group<\/strong> (brand value up 20% to USD2.5 billion) takes the fourth position followed by <strong>Sime Darby<\/strong> (brand value up 6% to USD2.3 billion) ranked as the fifth most valuable brand in Malaysia.<\/li>\n\n\n\n<li><strong>AirAsia<\/strong> (brand value up 66% to USD1.9 billion) secured the seventh spot, with significant growth from strategic route expansions and high passenger load factors.<\/li>\n\n\n\n<li><strong>Celcomdigi<\/strong> (brand value up 22% to USD1.7 billion), eighth most valuable brand in the ranking, saw strategic network modernisation and AI-driven innovation supporting its position as the most valuable Malaysian telecoms brand.<\/li>\n\n\n\n<li><strong>Public Bank<\/strong> (brand value up 8% to USD1.6 billion) secured the ninth spot and rounded off the top three most valuable Malaysian banking brands in the ranking.<\/li>\n\n\n\n<li><strong>Maxis<\/strong> (brand value up 10% to USD1.5 billion) ranked 10th, achieved growth in service revenue and net profit, driven by customer engagement, tailored offerings, and increased enterprise business revenue.<\/li>\n\n\n\n<li><strong>Etiqa <\/strong>(brand value up 83% to USD1.1 billion) retained its position as Malaysia\u2019s most valuable insurance brand for the second year.\u00a0Its strong financial results underscore Etiqa's enhanced brand strength and market positioning as a rising insurer in the country<strong>.\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>PETRONAS<\/strong> is the top-ranked Malaysian brand for its perceived environmental and social, and governance sustainability efforts, and is highly regarded by Malaysian respondents in these categories.<\/p>\n\n\n\n<p>The Brand Guardianship Index includes top CEO<del>\u2019<\/del>s from the country. <strong>Khairussaleh Ramli, Group President &amp; CEO of Maybank<\/strong>, ranks as Malaysia\u2019s top brand guardian with a BGI score of 74.9 and a global rank of 85 out of 100.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance\u2019s latest data reveals oil &amp; gas, banking, and leisure &amp; tourism sectors are at the forefront KUALA LUMPUR, 29 MAY 2025 \u2013 Malaysia\u2019s top 100 brands grew by 16% in 2025, reaching a total brand value of USD59.1 billion, reflecting strong national economic performance, according to the latest Malaysia 100 2025 report by [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,11,40],"class_list":["post-34038","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-featured","tag-malaysia"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34038"}],"version-history":[{"count":3,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34038\/revisions"}],"predecessor-version":[{"id":35834,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34038\/revisions\/35834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34038"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}