{"id":34098,"date":"2025-06-04T15:18:01","date_gmt":"2025-06-04T14:18:01","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=event&#038;p=34098"},"modified":"2025-06-05T12:33:52","modified_gmt":"2025-06-05T11:33:52","slug":"brand-finance-at-the-irg-cannes-summit-2025","status":"publish","type":"event","link":"https:\/\/brandfinance.com\/events\/brand-finance-at-the-irg-cannes-summit-2025","title":{"rendered":"Brand Finance at the IRG Cannes Summit 2025"},"content":{"rendered":"\n<p><strong>11.00 - 15.30 CET<\/strong><\/p>\n\n\n\n<p><strong>David Haigh, Chairman and CEO of Brand Finance<\/strong>, will be joining a series of panel discussions at the <strong>Institute for Real Growth (IRG) Summit<\/strong> in Cannes 2025, taking place during the lead-up to the <strong>Cannes Lions Festival<\/strong>.<\/p>\n\n\n\n<p>The sessions will be held on <strong>Sunday, 15th June<\/strong>, starting at <strong>11:00 AM CET<\/strong>, in a <strong>carousel format<\/strong> comprising three one-hour discussions.<\/p>\n\n\n\n<p>The panels will focus on the themes of <strong>CMO\/CFO Collaboration<\/strong> and <strong>Humanized Growth<\/strong>, covering the following key topics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The role of marketing and finance in delivering value to all stakeholders.<\/li>\n\n\n\n<li>Understanding \u201cHumanized Growth\u201d: how overperforming companies invest more in people, driving both brand and stakeholder value.<\/li>\n\n\n\n<li>How collaboration between CMOs and CFOs can lead to improved valuation, strategic alignment, and sustainable long-term growth.<\/li>\n<\/ul>\n\n\n\n<p>David Haigh will be joined on the panels by <strong>Robert Tas<\/strong>, Partner at McKinsey &amp; Company, and <strong>Marissa Jarratt<\/strong>, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven. The discussions will be moderated by <strong>Aljan de Boer<\/strong>, Community Director at IRG.<\/p>\n\n\n\n<p>For more information or to register your interest in attending a session, please email: <strong><a>events@brandfinance.com<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>11.00 - 15.30 CET David Haigh, Chairman and CEO of Brand Finance, will be joining a series of panel discussions at the Institute for Real Growth (IRG) Summit in Cannes 2025, taking place during the lead-up to the Cannes Lions Festival. The sessions will be held on Sunday, 15th June, starting at 11:00 AM CET, [&hellip;]<\/p>\n","protected":false},"featured_media":33589,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-34098","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/34098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/event"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34098"}],"version-history":[{"count":4,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/34098\/revisions"}],"predecessor-version":[{"id":34105,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/34098\/revisions\/34105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/33589"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34098"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}