{"id":34212,"date":"2025-06-12T00:00:00","date_gmt":"2025-06-11T23:00:00","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=34212"},"modified":"2025-06-11T10:36:47","modified_gmt":"2025-06-11T09:36:47","slug":"atlassian-corporation-upholds-aussie-ingenuity-in-the-global-tech-rankings","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/atlassian-corporation-upholds-aussie-ingenuity-in-the-global-tech-rankings","title":{"rendered":"Atlassian Corporation upholds Aussie ingenuity in the global tech rankings"},"content":{"rendered":"\n<p><strong><em>New research from Brand Finance reveals the world\u2019s leading technology brands are valued at $3.2 trillion<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atlassian Corporation is Australia\u2019s most valuable tech brand <\/strong><\/li>\n\n\n\n<li><strong>NVIDIA is the fastest-growing technology brand in the world<\/strong><\/li>\n\n\n\n<li><strong>Apple remains the world\u2019s most valuable technology brand for the second consecutive year<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>SYDNEY, 12 June 2025<\/strong> \u2013 The world\u2019s 100 most valuable technology brands ranked this year hold a collective value of USD3.2 trillion, a 12% year-on-year increase from 2024, according to the latest Technology 100 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>As Australia\u2019s sole tech brand featured in this year\u2019s ranking (89th place), <strong>Atlassian Corporation<\/strong>\u2019s brand value rose to USD3.8 billion. This uplift was fuelled by strong financial results, including a 23% year-on-year revenue increase from 2024 and the addition of over 300,000 customers.<\/p>\n\n\n\n<p>The growth also reflects Atlassian\u2019s continued innovation and strategic milestones, such as the launch of its AI platform, 'Rovo\u2019. The brand also advanced its cloud capabilities with \u2018FedRAMP\u2019, marking a significant step toward supporting the US public sector.<\/p>\n\n\n\n<p>Atlassian also posted a <strong>Brand Strength Index (BSI) score of 65.0\/00 and an AA- brand strength rating<\/strong>, a modest increase from last year\u2019s score of 63.0\/100 and A+ rating.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Mark Crowe, Managing Director Australia, Brand Finance<\/strong>, commented:&nbsp;<\/p>\n\n\n\n<p><em>\u201cAtlassian\u2019s growth highlights how Australian tech companies can make a real mark on the global stage. Their success isn\u2019t just about the numbers \u2013 it\u2019s about building products that truly resonate with users and creating lasting relationships. In a rapidly evolving tech landscape, Atlassian\u2019s steady brand strength and expanding customer base show they\u2019re not just keeping up but setting the pace for the future.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Insights<\/strong><\/p>\n\n\n\n<p><strong>Apple remains the world\u2019s most valuable technology brand for the second consecutive year<\/strong>, with its brand value rising 11% to USD574.5 billion in 2025.<\/p>\n\n\n\n<p><strong>NVIDIA has more than doubled its brand value in 2025<\/strong>, increasing 98% to USD87.9 billion, making it the <strong>fastest-growing technology brand in the world<\/strong>.<\/p>\n\n\n\n<p><strong>WeChat is the strongest technology brand for the second consecutive year<\/strong>, with a BSI score of 95.2\/100 and an AAA+ brand strength rating.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research from Brand Finance reveals the world\u2019s leading technology brands are valued at $3.2 trillion SYDNEY, 12 June 2025 \u2013 The world\u2019s 100 most valuable technology brands ranked this year hold a collective value of USD3.2 trillion, a 12% year-on-year increase from 2024, according to the latest Technology 100 2025 report by Brand Finance, [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[36,12,11,368],"class_list":["post-34212","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-australia","tag-brand-valuation","tag-featured","tag-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34212"}],"version-history":[{"count":3,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34212\/revisions"}],"predecessor-version":[{"id":34224,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34212\/revisions\/34224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34212"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}