{"id":34443,"date":"2025-06-17T12:01:27","date_gmt":"2025-06-17T11:01:27","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=34443"},"modified":"2025-06-17T12:01:28","modified_gmt":"2025-06-17T11:01:28","slug":"banking-sector-drives-value-of-top-200-african-brands","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/banking-sector-drives-value-of-top-200-african-brands","title":{"rendered":"Banking sector drives value of top 200 African brands"},"content":{"rendered":"\n<p><em><strong>New data from Brand Finance reveals South Africa dominates regional rankings, contributing 71% of total brand value<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>South African brands dominate top 10 most valuable brands list, led by MTN<\/strong><\/li>\n\n\n\n<li><strong>Capitec emerges as fastest-growing African brand, almost doubling in brand value<\/strong><\/li>\n\n\n\n<li><strong>Strongest 20 brands in Africa achieve AAA+ ratings, led by Checkers, Tusker, and Clicks<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 17 June 2025<\/strong> \u2013 <strong>48 banking brands contribute 31% of total brand value<\/strong> of the top 200 most valuable African brands at USD17.7 billion, according to a <a href=\"https:\/\/brandirectory.com\/africa\" target=\"_blank\" rel=\"noopener\">new report from Brand Finance<\/a>, the world's leading brand valuation consultancy.<\/p>\n\n\n\n<p>With a brand value of USD2.9 billion, <strong>South Africa\u2019s MTN is the most valuable African brand<\/strong>. In total, five banking brands rank among the top 10 most valuable African brands, all of which are South African. <strong>The banking sector bolsters the brand value of nations across the continent; <\/strong>Moroccan bank <strong>Attijariwafa Bank<\/strong> ranks 15<sup>th<\/sup>, following a 27% increase in brand value to USD1.1 billion. Other notable performers include <strong>National Bank of Egypt<\/strong> (brand value up 9.5% to USD717 million), <strong>Access Bank<\/strong> (brand value up 18% to USD559 million) in Nigeria, and <strong>Equity Bank<\/strong> (brand value up 23% to USD554 million) in Kenya.<strong>&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Jeremy Sampson, Executive Chairman, Brand Finance Africa commented,<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe dominance of banking, telecoms, and retail brands in the Africa 200 2025 ranking truly highlights that these companies are vital to the daily lives of African consumers and that these sectors are driving the continent\u2019s emerging economies. Their continued growth, despite fierce global competition, proves that African brands can stand shoulder to shoulder with the world\u2019s best, offering high-quality products and services that resonate across the continent and globally.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>South African banking brand Capitec has become the fastest-growing brand in the region by brand value<\/strong>, doubling its value since 2024 to USD1.1 billion this year. Capitec has also climbed from 28<sup>th<\/sup> place in 2024 to 14<sup>th<\/sup> this year.<\/p>\n\n\n\n<p><strong>Checkers has emerged as the region\u2019s strongest brand<\/strong>, with a Brand Strength Index (BSI) score of 97.7 out of 100. Brand Finance research reveals that Checkers earns outstanding domestic brand perceptions across several brand strength metrics, including likeability, consideration, and recommendation. Brand Finance data also shows that Checkers outperforms leading global counterparts when compared to their respective home markets, including Walmart in the US, Coles in Australia, and Marks &amp; Spencer in the UK.<\/p>\n\n\n\n<p><strong>Kenya\u2019s beer brand Tusker is the second strongest African brand<\/strong>, with a BSI score of 97.1 out of 100, driven by exceptional scores for brand familiarity, consideration, and reputation according to Brand Finance research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from Brand Finance reveals South Africa dominates regional rankings, contributing 71% of total brand value LONDON, 17 June 2025 \u2013 48 banking brands contribute 31% of total brand value of the top 200 most valuable African brands at USD17.7 billion, according to a new report from Brand Finance, the world's leading brand valuation [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[27],"class_list":["post-34443","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-africa"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34443"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34443\/revisions"}],"predecessor-version":[{"id":34445,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34443\/revisions\/34445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34443"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}