{"id":34585,"date":"2025-07-02T03:52:04","date_gmt":"2025-07-02T02:52:04","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=34585"},"modified":"2025-07-02T03:52:05","modified_gmt":"2025-07-02T02:52:05","slug":"viettel-leads-vietnam-brands-with-highest-sustainability-perceptions-value","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/viettel-leads-vietnam-brands-with-highest-sustainability-perceptions-value","title":{"rendered":"Viettel leads Vietnam brands with highest Sustainability Perceptions Value\u00a0"},"content":{"rendered":"\n<p><strong><em><strong><em>New Brand Finance data showcases growing commitment to sustainability among leading Vietnamese brands<\/em><\/strong>\u00a0<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Viettel has the highest Sustainability Perceptions Value ($347 million) with a strong focus on green technologies and community development<\/strong>\u00a0<\/li>\n\n\n\n<li><strong>The banking sector dominates the Vietnamese top 10, reflecting the industry's increasing focus on sustainability initiatives<\/strong>\u00a0<\/li>\n\n\n\n<li><strong>Vietinbank has the highest positive gap value, indicating its sustainability efforts exceed relative public perception<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>HANOI, 2 July 2025<\/strong> \u2013 <strong>Viettel <\/strong>leads the cohort of\u00a0Vietnamese brands ranked with the highest Sustainability Perceptions Value (SPV) of USD347 million this year, according to the <a href=\"https:\/\/brandirectory.com\/reports\/sustainability-perceptions-index\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability Perceptions Index 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy. The report quantifies the financial value of sustainability perceptions and highlights the gaps between brand reputation and actual ESG performance.\u00a0<\/p>\n\n\n\n<p>Viettel embraces the challenges of sustainable development, viewing it as a long-term mission. The company has integrated environmental, social, and governance (ESG) factors into its business strategy, investing in green technologies and community development to build its reputation for corporate sustainability leadership in Vietnam.\u00a0<\/p>\n\n\n\n<p>Banking brands make up half of the Vietnamese top 10 by SPV. <strong>Vietcombank<\/strong> is at the forefront of this list, with an SPV of USD155 million, followed by <strong>Techcombank<\/strong> (USD106 million), <strong>MB<\/strong> (USD105 million), <strong>Bank for Investment and Development of Vietnam (BIDV)<\/strong> (USD102 million), <strong>Vietinbank<\/strong> (USD101 million) and <strong>Agribank<\/strong> (USD 77 million).<\/p>\n\n\n\n<p>VietinBank also holds the highest positive gap value of USD8.6 million among Vietnamese brands ranked, indicating that its sustainability efforts are stronger than public perception recognises. This presents an opportunity for Vietinbank to enhance its ESG communications and further build its reputation on these themes.<\/p>\n\n\n\n<p>Outside the banking sector, <strong>Vinamilk<\/strong> ranks third overall among Vietnamese brands ranked with an SPV of USD111 million, closely followed by <strong>Vinhomes<\/strong> in fourth place at USD110.7 million. <strong>Petrolimex<\/strong> also features among the country\u2019s top 10, holding the tenth spot with an SPV of USD50 million.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alex Haigh, Managing Director Asia-Pacific, Brand Finance, commented:<\/strong><\/p>\n\n\n\n<p><em>\u201c<strong><em>Viettel<\/em><\/strong><em>\u2019s leadership in the 2025 Sustainability Perceptions Index reflects its long-term commitment to sustainability, while the banking sector\u2019s dominance signals the rising importance of ethical business practices. Brands like <\/em><strong><em>Vinamilk<\/em><\/strong><em>, <\/em><strong><em>Petrolimex<\/em><\/strong><em>, and <\/em><strong><em>Vinhomes<\/em><\/strong><em> also highlight the broader trend towards sustainability across different industries.\u201d<\/em>\u00a0<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Insights:<\/strong><\/p>\n\n\n\n<p><strong>Apple retains the highest total SPV of any brand at USD39.0 billion<\/strong>. This reflects strong consumer belief that Apple is acting sustainably, despite ongoing criticism around labour conditions and environmental impact. The Index assesses perception, not performance, and Apple\u2019s position highlights the power of belief in shaping brand value.<\/p>\n\n\n\n<p><strong>Microsoft ranks second in overall value but leads on untapped potential. With a positive gap value exceeding USD5.6 billion<\/strong>, Microsoft\u2019s actual sustainability performance is significantly stronger than it is perceived to be. This gap represents brand value that could be unlocked through clearer communication of ESG progress.<\/p>\n\n\n\n<p><strong>Tesla has lost over USD7.3 billion in sustainability-driven brand value<\/strong>. In 2023, Brand Finance identified USD4.1 billion of sustainability value at risk for Tesla, due to a widening gap between its strong environmental image and weaker governance and social performance. That risk has now become reality. Tesla\u2019s total brand value has dropped from USD66.2 billion to USD43.0 billion, with its Sustainability Perceptions Value (SPV) falling from USD17.8 billion to just USD10.4 billion.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Robert Haigh, Strategy &amp; Sustainability Director at Brand Finance, commented:<\/strong><\/p>\n\n\n\n<p><em>\u201cBrands are increasingly walking a tightrope on sustainability. Overstating progress creates reputational risk, but failing to communicate genuine action means leaving millions in brand value on the table. As pressure from investors and regulators grows, clarity and consistency will become the key differentiators.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Greenhushing, where brands hold back from communicating genuine ESG achievements to avoid criticism, remains widespread<strong>. Brand Finance analysis shows that 98 of the 500 brands have a positive gap value of over USD100 million, revealing a significant amount of unrealised value.<\/strong><\/p>\n\n\n\n<p>Sustainability continues to influence brand choice, particularly in premium sectors. In the luxury auto category, sustainability accounts for 23% of brand choice, double the figure for the broader automotive market. Similarly high drivers are seen in champagne and luxury cosmetics, where sustainability plays a stronger role than in their respective mass-market counterparts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data showcases growing commitment to sustainability among leading Vietnamese brands\u00a0 HANOI, 2 July 2025 \u2013 Viettel leads the cohort of\u00a0Vietnamese brands ranked with the highest Sustainability Perceptions Value (SPV) of USD347 million this year, according to the Sustainability Perceptions Index 2025 report by Brand Finance, the world\u2019s leading brand valuation consultancy. The [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[11,270,43],"class_list":["post-34585","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-featured","tag-sustainability-perceptions-index","tag-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34585"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34585\/revisions"}],"predecessor-version":[{"id":34586,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34585\/revisions\/34586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34585"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}