{"id":34603,"date":"2025-07-03T08:39:25","date_gmt":"2025-07-03T07:39:25","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=34603"},"modified":"2025-07-03T08:39:26","modified_gmt":"2025-07-03T07:39:26","slug":"rising-uk-challenger-brands-soften-overall-decline-in-value-of-the-nations-leading-brands","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/rising-uk-challenger-brands-soften-overall-decline-in-value-of-the-nations-leading-brands","title":{"rendered":"Rising UK challenger brands soften overall decline in value of the nation\u2019s leading brands"},"content":{"rendered":"\n<p><em><strong>New Brand Finance data shows the UK has a higher share of top brands founded in the last 25 years than the US, indicating the influence of British innovative upstarts<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revolut\u2019s brand value has grown eightfold in one year; other challengers Arm, Monzo, and Octopus Energy are also rapidly rising in brand values<\/strong><\/li>\n\n\n\n<li><strong>Shell is the UK\u2019s most valuable brand for the ninth year in a row with a brand value of \u00a333.9 billion<\/strong><\/li>\n\n\n\n<li><strong>Greggs overtakes EY to become the strongest British brand with top AAA+ rating<\/strong><\/li>\n\n\n\n<li><strong>X (formerly Twitter) is UK consumers\u2019 most hated brand<\/strong><\/li>\n\n\n\n<li><strong>Marks &amp; Spencer grows 18% to become 26<sup>th<\/sup> most valuable British brand, but braces for impact of cyber-attack<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 3<sup>rd<\/sup> July 2025<\/strong> \u2013 A higher proportion of brands founded less than 25 years ago appear among the most valuable in the UK when compared to the US, according to a <a href=\"https:\/\/brandirectory.com\/\" target=\"_blank\" rel=\"noopener\">new report from Brand Finance<\/a>, the world's leading brand valuation consultancy.This is contrary to the longstanding narrative that the UK trails behind the US in innovation.<\/p>\n\n\n\n<p>Fast-growing challengers such as <strong>Revolut<\/strong> (brand value up 734% to GBP1.4 billion), <strong>Arm<\/strong> (brand value GBP1.1 billion), <strong>Monzo<\/strong> (new entrant at GBP863 million), and <strong>Octopus Energy<\/strong> (new entrant at GBP512 million) are reshaping sectors and injecting momentum into the UK brand economy. These disruptors are helping to offset the broader contraction in total brand value of leading UK brands.<\/p>\n\n\n\n<p><strong>The combined value of the UK\u2019s top 250 brands fell 3% in 2025 to \u00a3399.9 billion.<\/strong> Banking and commercial services remain dominant, contributing \u00a364.1 billion and \u00a371.1 billion respectively, but are heading in opposite directions. Banking brands grew 18%, boosted by brands like Revolut and Monzo, while commercial services declined 10%.<\/p>\n\n\n\n<p>For the ninth consecutive year, <strong>Shell (brand value down 16% to GBP33.9 billion) retains its position as the most valuable British brand<\/strong>. It is also the most valuable oil and gas brand in the world.<\/p>\n\n\n\n<p><strong>Greggs (brand value up 7% to GBP958.6 million) is now the UK\u2019s strongest brand<\/strong>, overtaking EY to claim the top spot. Gregg\u2019s Brand Strength Index (BSI) score now stands at 92.3 out of 100 with an AAA+ brand rating.<\/p>\n\n\n\n<p><strong>X<\/strong> (formerly Twitter) has become British consumers\u2019 most hated brand covered in the research. Brand Finance\u2019s research examined which brands, across all markets, British consumers most strongly associate with specific attributes. X\u2019s fall may be due to growing unease with its controversial owner, Elon Musk. This shift is part of a <a href=\"https:\/\/brandfinance.com\/insights\/x-navigating-decline-and-the-fight-to-reclaim-brand-trust\">broader decline in the brand's strength<\/a>.<\/p>\n\n\n\n<p><strong>Marks &amp; Spencer\u2019s<\/strong> brand value rose 18% to GBP3.3 billion, climbing six places to become the UK\u2019s 26th most valuable brand in he UK. This valuation, conducted as of 1st January 2025, does not account for the cyber-attack in April that severely disrupted the business\u2019 operations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Richard Haigh, Managing Director, Brand Finance commented:<\/strong><\/p>\n\n\n\n<p><em>\u201cThe April cyber-attack on Marks &amp; Spencer has been one of the standout stories in the UK brand landscape this year. Our valuation, conducted as of 1st January 2025, does not factor in the incident, but shows M&amp;S performing strongly. While the long-term impact of the breach remains to be seen, M&amp;S enters this period from a position of strength, with a Brand Strength Index score of 90.5 out of 100 and an elite AAA+ rating. Brand Finance has long observed that strong brands are better equipped to recover from crises, and M&amp;S\u2019s transparent, swift response has already laid the foundations for reputational resilience.\u201d<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data shows the UK has a higher share of top brands founded in the last 25 years than the US, indicating the influence of British innovative upstarts LONDON, 3rd July 2025 \u2013 A higher proportion of brands founded less than 25 years ago appear among the most valuable in the UK when [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[439,30],"class_list":["post-34603","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-british","tag-uk"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34603"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34603\/revisions"}],"predecessor-version":[{"id":34608,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34603\/revisions\/34608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34603"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}