{"id":34913,"date":"2025-07-23T02:09:58","date_gmt":"2025-07-23T01:09:58","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=34913"},"modified":"2025-07-23T02:09:59","modified_gmt":"2025-07-23T01:09:59","slug":"penfolds-and-yellow-tail-sparkle-in-global-champagne-wine-rankings","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/penfolds-and-yellow-tail-sparkle-in-global-champagne-wine-rankings","title":{"rendered":"Penfolds and Yellow Tail sparkle in global champagne &amp; wine rankings\u00a0"},"content":{"rendered":"\n<p><strong><em>New Brand Finance report reveals Penfolds\u2019 growth is underscored by the success of its premiumisation strategy through its luxury &amp; icon collection<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Penfolds is the strongest champagne and wine brand ranked in 2025 with an AAA brand strength rating<\/strong>\u00a0<\/li>\n\n\n\n<li><strong>Penfolds ranks third globally among the most valuable champagne and wine brands<\/strong>\u00a0<\/li>\n\n\n\n<li><strong>Mo\u00ebt &amp; Chandon remains the most valuable champagne and wine brand ranked since 2020<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>SYDNEY<\/strong><strong>, 23 July 2025 \u2013 <\/strong><strong>Penfolds<\/strong><strong> <\/strong>has overtaken <strong>Changyu<\/strong> to emerge as the strongest champagne and wine brand ranked this year, according to the <a href=\"https:\/\/brandirectory.com\/reports\/alcoholic-drinks\" target=\"_blank\" rel=\"noopener\">Alcoholic Drinks 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>With a Brand Strength Index (BSI) score of 86.2\/100 and an AAA brand strength rating, its robust performance is driven by strong year-on-year growth, supported by revenue forecast growth rates approaching double digits on the back of the global premium alcohol drinks trend and Penfolds\u2019 expanding luxury wine portfolio.<\/p>\n\n\n\n<p>Recording a brand value increase of 56% to AUD1.7 billion,Penfolds also ranks as the third most valuable champagne and winebrand globally, in addition to earning the title of the fastest-growing champagne and wine brand of 2025.<\/p>\n\n\n\n<p>According to Brand Finance\u2019s market research, Penfolds is highly regarded for its price premium acceptance in its home market of Australia, reinforcing the success of its premiumisation strategy through the Luxury &amp; Icon collection launched in January 2024.<\/p>\n\n\n\n<p>Meanwhile,<strong> Yellow Tail <\/strong>(brand value down 15% to AUD820 million) is placed sixth in the global ranking of the most valuable champagne and wine brands. In addition, it takes the sixth spot among the strongest brands in the sub-rankings with a BSI score 66.6\/100 and a AA- brand strength rating.<\/p>\n\n\n\n<p><strong>Mark Crowe, Managing Director Australia at Brand Finance, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cPenfolds\u2019 strong brand value growth and brand strength reflect its successful premiumisation strategy and continued appeal among discerning consumers. The brand\u2019s Luxury &amp; Icon collection has set a new benchmark for Australian wine, demonstrating how innovation and a clear focus on premium quality can drive sustained growth in a competitive global market.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Insights<\/strong><\/p>\n\n\n\n<p><strong>Corona Extra<\/strong> retains its position as the world\u2019s most valuable beer brand in 2025 for the second consecutive year, with its brand value reaching USD13.4 billion.<\/p>\n\n\n\n<p><strong>Jack Daniel\u2019s<\/strong> continues to be the most valuable whiskey brand, with a brand value of USD4.4 billion. In the vodka category, <strong>Smirnoff<\/strong> ((brand value up 33% to USD2.9 billion) retains its leading position, while Mexico\u2019s <strong>Patr\u00f3n <\/strong>tops the tequila ranking, despite a 2% dip in brand value to USD1.8 billion.<\/p>\n\n\n\n<p><strong>Mo\u00ebt &amp; Chandon <\/strong>remains the most valuable champagne and wine brand \u2013 a position it has held since Brand Finance introduced the Champagne &amp; Wine 10 sub-ranking in 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance report reveals Penfolds\u2019 growth is underscored by the success of its premiumisation strategy through its luxury &amp; icon collection SYDNEY, 23 July 2025 \u2013 Penfolds has overtaken Changyu to emerge as the strongest champagne and wine brand ranked this year, according to the Alcoholic Drinks 2025 report by Brand Finance, the world\u2019s [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[250,36,12,11],"class_list":["post-34913","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-alcoholic-drinks","tag-australia","tag-brand-valuation","tag-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34913"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34913\/revisions"}],"predecessor-version":[{"id":34915,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34913\/revisions\/34915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34913"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}