{"id":34917,"date":"2025-07-23T04:46:45","date_gmt":"2025-07-23T03:46:45","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=34917"},"modified":"2025-07-23T04:52:27","modified_gmt":"2025-07-23T03:52:27","slug":"dbs-leads-singapore-with-highest-sustainability-perceptions-value","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/dbs-leads-singapore-with-highest-sustainability-perceptions-value","title":{"rendered":"DBS leads Singapore with highest Sustainability Perceptions Value\u00a0"},"content":{"rendered":"\n<p><strong><em><strong><em><strong><em><strong><em>New Brand Finance data highlights Singapore\u2019s commitment to sustainability, with major brands such as DBS and Singapore Airlines leading the way<\/em><\/strong>\u00a0<\/em><\/strong><\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DBS leads regionally on sustainability perceptions; OCBC and UOB feature as strong in Singapore<\/strong><\/li>\n\n\n\n<li><strong>Singapore Airlines has the highest SPV among ASEAN airline brands ranked<\/strong><\/li>\n\n\n\n<li><strong>FairPrice and Changi Airport are category leaders on environmental, social, and governance<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>SINGAPORE, 22 July 2025 \u2013 DBS <\/strong>leads the cohort of Singaporean brands ranked with a Sustainability Perceptions Value (SPV) of USD1.1 billion, according to the <a href=\"https:\/\/brandirectory.com\/reports\/sustainability-perceptions-index\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability Perceptions Index 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy.<strong> <\/strong>The report quantifies the financial value of sustainability perceptions and highlights the gaps between brand reputation and actual ESG performance.<\/p>\n\n\n\n<p>Ranked second in the ASEAN region in terms of its SPV, DBS has boosted its sustainable financing commitments by 27% and launched its ESG Ready Programme to help SMEs adopt greener practices.\u00a0<\/p>\n\n\n\n<p>In addition to its top SPV ranking, DBS also leads ASEAN brands with the highest positive gap value of USD107 million, indicating the brand's sustainability efforts are much stronger than public perception suggests. This highlights a potential opportunity for the bank to raise its perceived and actual sustainability impact via stronger ESG communications.<\/p>\n\n\n\n<p><strong>OCBC Bank<\/strong> (SPV of USD385.2 million) and <strong>UOB<\/strong> (SPV of USD372.7 million) also feature as among the leading Singaporean banks mentioned in the report.\u00a0<\/p>\n\n\n\n<p>Meanwhile, <strong>Singapore Airlines<\/strong> leads ASEAN airlines brands ranked with the highest SPV value of USD146 million. The national carrier performs well in perceptions across multiple ESG categories, with themes of trust, safety, and cleaner fleets resonating with consumers within the market. \u00a0<\/p>\n\n\n\n<p>\u00a0Among other Singaporean brands, <strong>FairPrice<\/strong> is ranked as the top retail brand for its environmental and social sustainability perceptions, excelling with innovative programmes, such as rooftop solar systems and energy storage. Within brands researched for their sustainability perceptions in the global airports sector, <strong>Changi Airport <\/strong>has an SPV of USD42.4 million and is perceived as a leader in governance of sustainability. Both brands demonstrate the power of ESG to shape perceptions and drive brand value.\u00a0<\/p>\n\n\n\n<p>Other notable Singaporean brands researched this year include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Singtel <\/strong>as the Singaporean telecommunications brand with the highest SPV of USD201.3 million.\u00a0<\/li>\n\n\n\n<li><strong>Grab<\/strong>, a leader among ASEAN mobility brands in terms of SPV (USD75.8 million) and has a positive gap value of USD1.2 million.\u00a0<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alex Haigh, Managing Director Asia-Pacific, Brand Finance, commented:<\/strong><\/p>\n\n\n\n<p><em><em><em>\u201c<em>Sustainability perceptions are increasingly influencing brand value across sectors. Brands like DBS, with a focus on ESG initiatives, show how aligning sustainability efforts with consumer expectations can drive value. Similarly, FairPrice\u2019s sustainability programmes and Changi Airport\u2019s environmental practices highlight how managing ESG perceptions can play a key role in strengthening brand reputation.\u201d<\/em>\u00a0<\/em>\u00a0<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Insights:<\/strong><\/p>\n\n\n\n<p><strong>Apple retains the highest total SPV of any brand at USD39.0 billion<\/strong>. This reflects strong consumer belief that Apple is acting sustainably, despite ongoing criticism around labour conditions and environmental impact. The Index assesses perception, not performance, and Apple\u2019s position highlights the power of belief in shaping brand value.<\/p>\n\n\n\n<p><strong>Microsoft ranks second in overall value but leads on untapped potential. With a positive gap value exceeding USD5.6 billion<\/strong>, Microsoft\u2019s actual sustainability performance is significantly stronger than it is perceived to be. This gap represents brand value that could be unlocked through clearer communication of ESG progress.<\/p>\n\n\n\n<p><strong>Tesla has lost over USD7.3 billion in sustainability-driven brand value<\/strong>. In 2023, Brand Finance identified USD4.1 billion of sustainability value at risk for Tesla, due to a widening gap between its strong environmental image and weaker governance and social performance. That risk has now become reality. Tesla\u2019s total brand value has dropped from USD66.2 billion to USD43.0 billion, with its Sustainability Perceptions Value (SPV) falling from USD17.8 billion to just USD10.4 billion.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Robert Haigh, Strategy &amp; Sustainability Director at Brand Finance, commented:<\/strong><\/p>\n\n\n\n<p><em>\u201cBrands are increasingly walking a tightrope on sustainability. Overstating progress creates reputational risk, but failing to communicate genuine action means leaving millions in brand value on the table. As pressure from investors and regulators grows, clarity and consistency will become the key differentiators.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Greenhushing, where brands hold back from communicating genuine ESG achievements to avoid criticism, remains widespread<strong>. Brand Finance analysis shows that 98 of the 500 brands have a positive gap value of over USD100 million, revealing a significant amount of unrealised value.<\/strong><\/p>\n\n\n\n<p>Sustainability continues to influence brand choice, particularly in premium sectors. In the luxury auto category, sustainability accounts for 23% of brand choice, double the figure for the broader automotive market. Similarly high drivers are seen in champagne and luxury cosmetics, where sustainability plays a stronger role than in their respective mass-market counterparts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data highlights Singapore\u2019s commitment to sustainability, with major brands such as DBS and Singapore Airlines leading the way\u00a0 SINGAPORE, 22 July 2025 \u2013 DBS leads the cohort of Singaporean brands ranked with a Sustainability Perceptions Value (SPV) of USD1.1 billion, according to the Sustainability Perceptions Index 2025 report by Brand Finance, the [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,11,33,270],"class_list":["post-34917","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-featured","tag-singapore","tag-sustainability-perceptions-index"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34917"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34917\/revisions"}],"predecessor-version":[{"id":34920,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34917\/revisions\/34920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34917"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}