{"id":34977,"date":"2025-07-29T03:51:11","date_gmt":"2025-07-29T02:51:11","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=34977"},"modified":"2025-07-29T03:51:13","modified_gmt":"2025-07-29T02:51:13","slug":"filipino-favourites-rise-in-global-alcoholic-drinks-ranking","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/filipino-favourites-rise-in-global-alcoholic-drinks-ranking","title":{"rendered":"Filipino favourites rise in global alcoholic drinks ranking"},"content":{"rendered":"\n<p><strong><em>New Brand Finance report reveals Red Horse and San Miguel Beer\u2019s strength in global rankings<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Red Horse ranks second-strongest beer brand ranked<\/strong><\/li>\n\n\n\n<li><strong>San Miguel Beer holds sixth place for brand strength in 2025<\/strong><\/li>\n\n\n\n<li><strong>Ginebra San Miguel enters Spirits ranking, second among gin brands<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>MANILA, 29 July 2025<\/strong> \u2013 Philippines beer brands have emerged as some of the strongest among the top 50 beer brands ranked globally, driven by rising disposable incomes, product innovation, and a young adult demographic increasingly drawn to premium offerings, according to the <a href=\"https:\/\/brandirectory.com\/reports\/alcoholic-drinks\" target=\"_blank\" rel=\"noopener\">Alcoholic Drinks 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy.\u00a0<\/p>\n\n\n\n<p><strong>Red Horse<\/strong> (brand value at USD1.9 billion) is the second strongest beer brand in the rankings, achieving a Brand Strength Index (BSI) score of 95.0\/100 and AAA+ brand strength rating. The brand\u2019s strength can largely be attributed to its immense appeal and high familiarity among extra-strong beer drinkers in the home market. &nbsp;<\/p>\n\n\n\n<p>Red Horse continues to enhance its image through inclusive marketing campaigns that resonate with diverse audiences nationwide, most notably reviving its iconic Red Horse Muziklaban battle-of-the-bands competition after a four-year hiatus. This revival also reinforces Red Horse\u2019s deep cultural connection with its loyal fans, further cementing its position as a symbol of bold self-expression and camaraderie.<\/p>\n\n\n\n<p>Similarly, <strong>San Miguel Beer<\/strong> (brand value at USD1.7 billion) now ranks sixth in the sector for brand strength, with a BSI score of 91.4\/100 and AAA+ brand strength rating. Brand Finance\u2019s market research data shows the brand enjoys high familiarity and regular engagement with consumers in its home market, supported by a robust nationwide presence.<\/p>\n\n\n\n<p>San Miguel Beer\u2019s key strengths include its extensive distribution network, a diverse portfolio of flavoured beers and low-alcohol variants, and high-impact marketing through sports sponsorships and celebrity endorsements. Recently, the brand launched the Philippines\u2019 first chocolate lager, expanding its product offerings and appealing to adventurous drinkers seeking unique and premium flavour experiences.<\/p>\n\n\n\n<p>Meanwhile, in the Spirits 50 sub-rankings, <strong>Emperador<\/strong> and <strong>Ginebra San Miguel<\/strong> debut as new entrants this year. Emperador (brand value at USD1.4 billion) made it to 19<sup>th<\/sup> place and Ginebra (brand value at USD732 million) secured 39<sup>th<\/sup> place in the spirits rankings this year.<\/p>\n\n\n\n<p><strong>Alex Haigh, Managing Director Asia Pacific, Brand Finance, <\/strong>commented:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe strong performance of Red Horse, San Miguel Beer, Emperador and Ginebra San Miguel highlights the resilience and growing appeal of Filipino alcohol brands. With innovative products, bold marketing, and deep cultural connections, these brands are well positioned to sustain their momentum and grow their global influence in the years ahead.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Insights&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Corona Extra<\/strong> retains its position as the world\u2019s most valuable beer brand in 2025 for the second consecutive year, with its brand value reaching USD13.4 billion.&nbsp;<\/p>\n\n\n\n<p><strong>Jack Daniel\u2019s<\/strong> continues to be the most valuable whiskey brand, with a brand value of USD4.4 billion. In the vodka category, <strong>Smirnoff<\/strong> ((brand value up 33% to USD2.9 billion) retains its leading position, while Mexico\u2019s <strong>Patr\u00f3n <\/strong>tops the tequila ranking, despite a 2% dip in brand value to USD1.8 billion.&nbsp;<\/p>\n\n\n\n<p><strong>Mo\u00ebt &amp; Chandon <\/strong>remains the most valuable champagne and wine brand \u2013 a position it has held since Brand Finance introduced the Champagne &amp; Wine 10 sub-ranking in 2020.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance report reveals Red Horse and San Miguel Beer\u2019s strength in global rankings MANILA, 29 July 2025 \u2013 Philippines beer brands have emerged as some of the strongest among the top 50 beer brands ranked globally, driven by rising disposable incomes, product innovation, and a young adult demographic increasingly drawn to premium offerings, [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[250,12,11,262],"class_list":["post-34977","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-alcoholic-drinks","tag-brand-valuation","tag-featured","tag-philippines"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34977"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34977\/revisions"}],"predecessor-version":[{"id":34978,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/34977\/revisions\/34978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34977"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}