{"id":34993,"date":"2025-07-30T10:53:07","date_gmt":"2025-07-30T09:53:07","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=event&#038;p=34993"},"modified":"2025-07-30T11:15:21","modified_gmt":"2025-07-30T10:15:21","slug":"brand-finance-presents-at-ana-webinar-unlocking-brand-growth-how-leading-marketers-are-driving-impact-and-measuring-value","status":"publish","type":"event","link":"https:\/\/brandfinance.com\/events\/brand-finance-presents-at-ana-webinar-unlocking-brand-growth-how-leading-marketers-are-driving-impact-and-measuring-value","title":{"rendered":"Brand Finance presents at ANA Webinar - Unlocking Brand Growth: How Leading Marketers are Driving Impact and Measuring Value"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>11.00 - 15.00 Eastern Time<\/strong><\/p>\n\n\n\n<p>Join us for a one-day, ANA member-only conference focused on how today\u2019s most resilient and innovative businesses are building stronger customer connections \u2013 and seeing bigger returns. Investing in brand isn\u2019t just a safeguard; it\u2019s a catalyst for growth, differentiation, and long-term success. Discover the latest brand health indicators, hear how top marketers are translating investment into impact, and walk away with strategies to fuel your brand\u2019s value and business performance.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Brand Finance Presentation -  Brand Value 101: Helping You Speak the CFO's Language<\/h5>\n\n\n\n<p><strong>13.25 - 14.00<\/strong><\/p>\n\n\n\n<p><strong>Alfred DuPuy<\/strong>, Director of Valuation &amp; Strategy, and <strong>Laurence Newell<\/strong>, Managing Director of Brand Finance Americas, will lead a session focused on bridging the gap between marketing and finance. Designed for brand leaders, this presentation offers practical tools for expressing brand value in terms that resonate with CFOs. <\/p>\n\n\n\n<p>Drawing on Brand Finance\u2019s global expertise in brand valuation and its impact on business performance, the session will explore how to connect marketing metrics with financial results, justify brand investments with solid data, and strengthen cross-functional collaboration through a shared language of value.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>11.00 - 15.00 Eastern Time Join us for a one-day, ANA member-only conference focused on how today\u2019s most resilient and innovative businesses are building stronger customer connections \u2013 and seeing bigger returns. Investing in brand isn\u2019t just a safeguard; it\u2019s a catalyst for growth, differentiation, and long-term success. Discover the latest brand health indicators, hear [&hellip;]<\/p>\n","protected":false},"featured_media":35003,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-34993","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/34993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/event"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=34993"}],"version-history":[{"count":9,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/34993\/revisions"}],"predecessor-version":[{"id":35705,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/34993\/revisions\/35705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/35003"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=34993"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=34993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}