{"id":35008,"date":"2025-08-01T12:48:21","date_gmt":"2025-08-01T11:48:21","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=event&#038;p=35008"},"modified":"2025-10-20T10:24:39","modified_gmt":"2025-10-20T09:24:39","slug":"brand-finance-china-brand-forum-2025","status":"publish","type":"event","link":"https:\/\/brandfinance.com\/events\/brand-finance-china-brand-forum-2025","title":{"rendered":"Brand Finance China Brand Forum 2025"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Sunrise in the East: Visiting China - A Journey into the Heart of Chinese Brands<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9b99ae1f4e0b01989fc2d7725e2f59d1\" style=\"color:#6d6e70\">On Wednesday, 15th October, Brand Finance hosted the <strong>China Brand Forum 2025<\/strong>, bringing together industry leaders to explore the evolution of Chinese brands on the global stage.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-cec1dd12028c641dad877b48b2082bba\" style=\"color:#6d6e70\">The forum examined how innovation, cultural confidence, and a new generation of entrepreneurs are driving a powerful transformation across China\u2019s brand landscape - reshaping international perceptions and setting new benchmarks in technology, fashion, consumer goods, and more. <\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-e7d27be5920d5768b34a4fd5211e5042\" style=\"color:#6d6e70\">Attendees gained insights into the strategies behind China\u2019s global brand growth, the role of storytelling and design in brand-building, and the opportunities for collaboration between Chinese and international companies.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-79b87261262d9543064bb8184822578f\">H<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key discussion highlights:<\/h4>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-408641a16df84608407d841749dad5d1\" style=\"color:#3cc1d2\"><strong>Chinese Airline &amp; Hotel Brands\u2019 Connection to Global Opportunity:<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2ce903c3e9b7ff595e88a64b886ce759\" style=\"color:#6d6e70\"><strong>Trip.com Group\u2019s global expansion strategy<\/strong><\/p>\n\n\n<ul>\n<li>\n<p>James Spalding highlighted how Trip.com\u2019s customer-first approach and China\u2019s advanced service infrastructure enable multilingual support, localised services, and AI tools for global users.\u00a0<\/p>\n<\/li>\n<\/ul>\n\n\n<p class=\"has-text-color has-link-color wp-elements-5d4c9de9ba89a255e8059fd82556aae6\" style=\"color:#6d6e70\"><strong>Air China\u2019s cultural branding and innovation<\/strong><\/p>\n\n\n\n<ul>\n<li>Xia Baohui highlighted Air China\u2019s role as a cultural ambassador, blending Chinese heritage into its service, while advancing digital tools and strengthening UK-China connections.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-636f44979648036740258939a44b6bd9\" style=\"color:#3cc1d2\"><strong>Chinese Cities as Global Brand Hubs:<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2837a80426125ff2e0c9997b8e38320d\" style=\"color:#6d6e70\"><strong>Economic powerhouses \u2013 Shanghai &amp; Jiangsu<\/strong><\/p>\n\n\n\n<ul>\n<li>Zhen Zhang highlighted Jiangsu as a key hub for UK investment, attracting global brands and boosting its international influence.<\/li>\n<li>Jack Zhang described Shanghai as a business-friendly, culturally rich global gateway, comparable to London in international relevance.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-db48b5f70d42e18ac8ee269e7ce6b9ce\" style=\"color:#6d6e70\"><strong>Marketing and cultural branding challenges<\/strong><\/p>\n\n\n\n<ul>\n<li class=\"has-text-color has-link-color\" style=\"color: #6d6e70\">Panellists noted that Chinese cities must focus on global marketing, using authentic storytelling, distinctive regional identities, and strategic promotion to become recognised worldwide.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Photo Gallery<\/h4>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36046\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4996.jpg\" alt=\"\" class=\"wp-image-36046\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4996.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4996-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4996-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" data-id=\"36064\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4898.jpg\" alt=\"\" class=\"wp-image-36064\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4898.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4898-450x306.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4898-768x523.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"783\" data-id=\"36050\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5127.jpg\" alt=\"\" class=\"wp-image-36050\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5127.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5127-450x344.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5127-768x587.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36048\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5075.jpg\" alt=\"\" class=\"wp-image-36048\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5075.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5075-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5075-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36072\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4717.jpg\" alt=\"\" class=\"wp-image-36072\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4717.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4717-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4717-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36061\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4874.jpg\" alt=\"\" class=\"wp-image-36061\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4874.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4874-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4874-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36075\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4758.jpg\" alt=\"\" class=\"wp-image-36075\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4758.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4758-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4758-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36049\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5072.jpg\" alt=\"\" class=\"wp-image-36049\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5072.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5072-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5072-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"36071\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4671.jpg\" alt=\"\" class=\"wp-image-36071\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4671.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4671-450x338.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4671-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36076\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4764.jpg\" alt=\"\" class=\"wp-image-36076\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4764.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4764-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4764-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36062\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4858.jpg\" alt=\"\" class=\"wp-image-36062\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4858.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4858-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4858-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36053\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5303.jpg\" alt=\"\" class=\"wp-image-36053\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5303.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5303-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5303-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" data-id=\"36065\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4900-900x1200.jpg\" alt=\"\" class=\"wp-image-36065\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4900-900x1200.jpg 900w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4900-338x450.jpg 338w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4900-768x1024.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4900.jpg 1024w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36069\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4948.jpg\" alt=\"\" class=\"wp-image-36069\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4948.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4948-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4948-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36054\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5323.jpg\" alt=\"\" class=\"wp-image-36054\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5323.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5323-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5323-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"850\" data-id=\"36074\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4718.jpg\" alt=\"\" class=\"wp-image-36074\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4718.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4718-450x374.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4718-768x638.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"942\" data-id=\"36042\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4954.jpg\" alt=\"\" class=\"wp-image-36042\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4954.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4954-450x414.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4954-768x707.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1012\" data-id=\"36044\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4958.jpg\" alt=\"\" class=\"wp-image-36044\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4958.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4958-450x445.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4958-768x759.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4958-80x80.jpg 80w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36068\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4936.jpg\" alt=\"\" class=\"wp-image-36068\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4936.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4936-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4936-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36045\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4973.jpg\" alt=\"\" class=\"wp-image-36045\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4973.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4973-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4973-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"1200\" data-id=\"36063\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4883-801x1200.jpg\" alt=\"\" class=\"wp-image-36063\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4883-801x1200.jpg 801w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4883-300x450.jpg 300w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4883-768x1151.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4883.jpg 1024w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36066\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4917.jpg\" alt=\"\" class=\"wp-image-36066\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4917.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4917-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4917-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"36070\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4661.jpg\" alt=\"\" class=\"wp-image-36070\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4661.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4661-450x338.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4661-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36056\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5431.jpg\" alt=\"\" class=\"wp-image-36056\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5431.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5431-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5431-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36055\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5421.jpg\" alt=\"\" class=\"wp-image-36055\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5421.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5421-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5421-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36052\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5153.jpg\" alt=\"\" class=\"wp-image-36052\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5153.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5153-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5153-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36057\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4810.jpg\" alt=\"\" class=\"wp-image-36057\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4810.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4810-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4810-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"1200\" data-id=\"36043\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4955-801x1200.jpg\" alt=\"\" class=\"wp-image-36043\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4955-801x1200.jpg 801w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4955-300x450.jpg 300w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4955-768x1151.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4955.jpg 1024w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"1200\" data-id=\"36060\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4820-801x1200.jpg\" alt=\"\" class=\"wp-image-36060\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4820-801x1200.jpg 801w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4820-300x450.jpg 300w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4820-768x1151.jpg 768w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4820.jpg 1024w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36059\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4834.jpg\" alt=\"\" class=\"wp-image-36059\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4834.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4834-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4834-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36058\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4816.jpg\" alt=\"\" class=\"wp-image-36058\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4816.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4816-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4816-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36077\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4793.jpg\" alt=\"\" class=\"wp-image-36077\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4793.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4793-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4793-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36051\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5131.jpg\" alt=\"\" class=\"wp-image-36051\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5131.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5131-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5131-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36047\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5020.jpg\" alt=\"\" class=\"wp-image-36047\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5020.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5020-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A5020-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" data-id=\"36067\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4931.jpg\" alt=\"\" class=\"wp-image-36067\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4931.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4931-450x294.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4931-768x502.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"36073\" src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4755.jpg\" alt=\"\" class=\"wp-image-36073\" srcset=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4755.jpg 1024w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4755-450x300.jpg 450w, https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/1V5A4755-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Programme<\/h4>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"alignleft\">\n<tbody>\n<tr>\n<td style=\"width: 20%\"><strong>16.30 - 17.00<\/strong><\/td>\n<td><strong>Registration<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>17.00 - 17.10<\/strong><\/td>\n<td><strong>Welcome Address<\/strong><br \/><em><strong>David Haigh<\/strong>, Chairman, Brand Finance<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>17.10 - 17.40<\/strong><\/td>\n<td><strong>Guest Speaker Presentations<br \/><em>Li Zhang, <\/em><\/strong><em>Director, China National Tourist Office in London<br \/><strong>Gao Dekang,<\/strong> Chairman, Bosideng<br \/><strong>Wang Dufu, <\/strong>Chairman, ICBC-AXA Life<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>17.40 - 18.20<\/strong><\/td>\n<td><strong>Panel Discussion- Chinese Airline &amp; Hotel Brands\u2019 Connection to Global Opportunity<br \/><\/strong><em><strong>James Spalding,<\/strong> Regional Director for Northern Europe, T\u00fcrkiye and North America, Trip.com\u00a0<strong><br \/><\/strong><strong>Xia Baohui<\/strong>, General Manager, Air China UK<strong><br \/>David Haigh,<\/strong> Chairman, Brand Finance (Moderator)<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>18.20 - 18.55<\/strong><\/td>\n<td><strong>Panel Discussion- Chinese Cities as Global Brand Hubs<br \/><em>Jack Zhang, <\/em><\/strong><em>Representative, London Office, Shanghai Municipal Commission of Commerce<\/em><br \/><em><strong>Zhen Zhang,<\/strong> Director, China Jiangsu Provincial Economic &amp; Trade Office in the UK<strong><br \/>David Haigh, <\/strong>Chairman, Brand Finance (Moderator)<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>18.55 - 19.00<\/strong><\/td>\n<td><strong>Closing Remarks<br \/><em>David Haigh<\/em><\/strong><em>, Chairman, Brand Finance<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>19.00 - 20.30<\/strong><\/td>\n<td><strong>Networking Reception<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunrise in the East: Visiting China - A Journey into the Heart of Chinese Brands On Wednesday, 15th October, Brand Finance hosted the China Brand Forum 2025, bringing together industry leaders to explore the evolution of Chinese brands on the global stage. The forum examined how innovation, cultural confidence, and a new generation of entrepreneurs [&hellip;]<\/p>\n","protected":false},"featured_media":35457,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-35008","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/event"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35008"}],"version-history":[{"count":23,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35008\/revisions"}],"predecessor-version":[{"id":36083,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35008\/revisions\/36083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/35457"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35008"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}