{"id":35075,"date":"2025-08-06T17:09:31","date_gmt":"2025-08-06T16:09:31","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=event&p=35075"},"modified":"2025-09-25T09:22:17","modified_gmt":"2025-09-25T08:22:17","slug":"brand-finance-at-b2bs-brave-new-world-of-bdx","status":"publish","type":"event","link":"https:\/\/brandfinance.com\/events\/brand-finance-at-b2bs-brave-new-world-of-bdx","title":{"rendered":"Brand Finance at B2B's Brave New World of BDX"},"content":{"rendered":"\n

The Inaugural London Brand-to-Demand Conference.<\/strong><\/p>\n\n\n\n

In 2025, the second annual Brand-to-Demand Conference was hosted in New York. The event focused on the accelerating shift toward integrating brand and demand strategies. Attendees explored the current state of brand-to-demand maturity across the industry, with real-world case studies showcasing how brands at different stages are navigating this evolution.<\/p>\n\n\n\n

On 30th September, the <\/b>Brand-to-Demand Conference<\/a><\/span> lands in London for the first time, presented by ANA<\/a>, IAA<\/a>, Brand Finance, LinkedIn<\/a> and Stein<\/a>. Its focus: B2B\u2019s Brave New World of BDX\u00ae.<\/strong><\/em><\/p>\n\n\n\n

As more organisations embrace integrated, end-to-end brand and demand strategies, top B2B marketers will share how they\u2019re driving measurable impact by connecting long-term brand building with short-term performance.<\/p>\n\n\n\n

David Haigh, Chairman & CEO at Brand Finance, will join a CMO Roundtable on the topic of B2B's Investment Imperative. The BDX Maturity Study revealed quantitatively what B2B marketers know intuitively and from experience: B2B marketing remains significantly under-invested. This roundtable discussion addresses the rationale, strategies and storytelling required to secure sustained investment to build brand strength, demand strength and enterprise value.<\/p>\n\n\n\n

For more information about the event, click here to visit the website<\/a>.<\/strong><\/p>\n\n\n\n

Please email us at events@brandfinance.com<\/strong><\/a> if you are interested in attending<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The Inaugural London Brand-to-Demand Conference. In 2025, the second annual Brand-to-Demand Conference was hosted in New York. The event focused on the accelerating shift toward integrating brand and demand strategies. Attendees explored the current state of brand-to-demand maturity across the industry, with real-world case studies showcasing how brands at different stages are navigating this evolution. […]<\/p>\n","protected":false},"featured_media":29492,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-35075","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/event"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35075"}],"version-history":[{"count":5,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35075\/revisions"}],"predecessor-version":[{"id":35720,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35075\/revisions\/35720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/29492"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35075"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}