{"id":35382,"date":"2025-08-21T13:02:54","date_gmt":"2025-08-21T12:02:54","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=event&#038;p=35382"},"modified":"2025-08-21T13:02:55","modified_gmt":"2025-08-21T12:02:55","slug":"brand-finance-at-the-9th-annual-conference-of-the-international-place-branding-association-ipba","status":"publish","type":"event","link":"https:\/\/brandfinance.com\/events\/brand-finance-at-the-9th-annual-conference-of-the-international-place-branding-association-ipba","title":{"rendered":"Brand Finance at the 9th Annual Conference of the International Place Branding Association (IPBA)"},"content":{"rendered":"\n<p>Building on the collective success of IPBA\u2019s previous conferences, the <a href=\"https:\/\/ipba2025.mmu.ac.uk\/\" target=\"_blank\" rel=\"noopener\"><strong>9th IPBA conference<\/strong><\/a> will be hosted by the <strong>Manchester Metropolitan University Business School.<\/strong> held in the city of Manchester in the UK.<\/p>\n\n\n\n<p>The conference aims to bring together scholars, practitioners and students of place branding and related fields (nation branding, public diplomacy, city branding, country branding, destination branding). It is the main vehicle to advance the aims of the International Place Branding Association, which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalization of the field.<\/p>\n\n\n\n<p><strong>Konrad Jagodzinski<\/strong>, Place Branding Director at Brand Finance will be joining the programme to host a session on <strong>\"The zero-sumgame of Soft Power\"<\/strong> and Agla\u00eb Perrin, Place Branding Analyst, will present on the topic:<strong> From destination to influence: \"How tourism shapes national Reputation and global appeal<\/strong>\".<\/p>\n\n\n\n<p><a href=\"https:\/\/ipba2025.mmu.ac.uk\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to view the event website.<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building on the collective success of IPBA\u2019s previous conferences, the 9th IPBA conference will be hosted by the Manchester Metropolitan University Business School. held in the city of Manchester in the UK. The conference aims to bring together scholars, practitioners and students of place branding and related fields (nation branding, public diplomacy, city branding, country [&hellip;]<\/p>\n","protected":false},"featured_media":35386,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-35382","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/event"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35382"}],"version-history":[{"count":3,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35382\/revisions"}],"predecessor-version":[{"id":35385,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35382\/revisions\/35385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/35386"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35382"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}