{"id":35421,"date":"2025-08-27T02:56:39","date_gmt":"2025-08-27T01:56:39","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35421"},"modified":"2025-08-27T02:56:40","modified_gmt":"2025-08-27T01:56:40","slug":"yili-retains-title-as-most-valuable-dairy-brand-for-sixth-consecutive-year","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/yili-retains-title-as-most-valuable-dairy-brand-for-sixth-consecutive-year","title":{"rendered":"Yili retains title as most valuable dairy brand for sixth consecutive year"},"content":{"rendered":"\n<p><strong><em>Brand Finance\u2019s Food &amp; Drink 2025 report showcases the resilience of Chinese brands despite local market challenges<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yili also ranks third among the world\u2019s most valuable food brands<\/strong><\/li>\n\n\n\n<li><strong>Nongfu Spring climbs to third in non-alcoholic drinks ranking, overtaking Red Bull<\/strong><\/li>\n\n\n\n<li><strong>Nongfu Spring also ranked as third strongest non-alcoholic drinks brand globally in 2025<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>BEIJING, 27 August 2025<\/strong> \u2013 Chinese brands continue to make their mark on the global food and drink stage with <strong>Yili<\/strong> (brand value down 3% to USD11.2 billion) retaining its position as the most valuable dairy ranked brand for the sixth consecutive year. The latest <a href=\"https:\/\/brandirectory.com\/food\" target=\"_blank\" rel=\"noopener\">Food &amp; Drink 2025<\/a> report from Brand Finance, the world\u2019s leading brand valuation consultancy, features three sub-rankings consisting of food, non-alcoholic drinks, and dairy brands. \u00a0<\/p>\n\n\n\n<p>Yili also maintained its ranking as the third most valuable food brand worldwide. Brand Finance\u2019s research shows that Yili is widely recognised in China, ranking as a consumer \"brand of choice\" with high familiarity.<\/p>\n\n\n\n<p>In the non-alcoholic drinks ranking, <strong>Nongfu Spring<\/strong> (brand value up 34% to USD11.1 billion) rose to third place, overtaking <strong>Red Bull <\/strong>(brand value up 16% to USD9.7 billion). Nongfu Spring also ranks as the third strongest brand in the ranking, with a Brand Strength Index (BSI) score of 91.1\/100 and AAA+ brand strength rating. Brand Finance\u2019s market research shows the brand\u2019s performance is bolstered by strong consumer trust, loyalty, and positive recommendations in its home market of China.<\/p>\n\n\n\n<p><strong>Scott Chen, Managing Director, Brand Finance China, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cChinese food and drink brands are demonstrating that even in times of global sector decline, strong brand equity and consumer trust can fuel resilience. <strong>Yili<\/strong>\u2019s consistent top ranking in dairy reflects not only product quality and innovation but also the brand\u2019s ability to adapt to changing domestic market conditions. Likewise, <strong>Nongfu<\/strong> <strong>Spring<\/strong>\u2019s impressive growth shows the power of deep domestic loyalty translating into global brand strength.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The report also highlights the performance of other leading Chinese food brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mengniu<\/strong> (brand value down 13% to USD4.7 billion), ranked 11th in the food ranking.<\/li>\n\n\n\n<li><strong>Haitian<\/strong> (brand value down 15% to USD3.6 billion), ranked 17th in the food ranking.<\/li>\n\n\n\n<li><strong>Arawana<\/strong> (brand value up 38% to USD2.5 billion), ranked 29th in the food ranking.<\/li>\n\n\n\n<li><strong>Master Kong<\/strong> (brand value up 10% to USD2.4 billion) ranked 33rd in the food ranking.<\/li>\n\n\n\n<li><strong>Shineway<\/strong> (brand value down 16% to USD1.4 billion) ranked 60th in the food ranking.<\/li>\n<\/ul>\n\n\n\n<p><strong>Global Insights<\/strong><\/p>\n\n\n\n<p><strong>Nestl\u00e9 <\/strong>maintains its position as the most valuable food brand, marking a decade at the top<\/p>\n\n\n\n<p><strong>Coca-Cola <\/strong>is the most valuable non-alcoholic drinks brand globally<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance\u2019s Food &amp; Drink 2025 report showcases the resilience of Chinese brands despite local market challenges BEIJING, 27 August 2025 \u2013 Chinese brands continue to make their mark on the global food and drink stage with Yili (brand value down 3% to USD11.2 billion) retaining its position as the most valuable dairy ranked brand [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[12,162,161,11,160],"class_list":["post-35421","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-brand-valuation","tag-dairy","tag-drink","tag-featured","tag-food"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35421"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35421\/revisions"}],"predecessor-version":[{"id":35422,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35421\/revisions\/35422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35421"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}