{"id":35433,"date":"2025-08-28T08:47:03","date_gmt":"2025-08-28T07:47:03","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35433"},"modified":"2025-08-28T08:47:04","modified_gmt":"2025-08-28T07:47:04","slug":"nike-is-strongest-apparel-brand-globally-in-2025-chanel-is-most-valuable","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/nike-is-strongest-apparel-brand-globally-in-2025-chanel-is-most-valuable","title":{"rendered":"Nike is strongest apparel brand globally in 2025; Chanel is most valuable"},"content":{"rendered":"\n<p><strong><em>New data from Brand Finance reveals total brand value of world\u2019s top 50 apparel brands exceeds $366 billion<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nike emerges as the strongest apparel brand globally, with a Brand Strength Index (BSI) score of 94.7 out of 100<\/strong><\/li>\n\n\n\n<li><strong>Chanel overtakes Louis Vuitton to become the world\u2019s most valuable apparel brand in 2025; 9 French brands contribute $135.6 billion to ranking\u2019s total value<\/strong><\/li>\n\n\n\n<li><strong>Three athleticwear brands among the fastest-growing apparel brands in 2025, led by Reebok (+79%)<\/strong><\/li>\n\n\n\n<li><strong>Bosideng emerges as brand to watch among world\u2019s leading apparel brands<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 28 August 2025<\/strong> \u2013 <strong>Nike emerges as the strongest apparel brand globally<\/strong>, with a Brand Strength Index (BSI) score of 94.7 out of 100, according to a <a href=\"https:\/\/brandirectory.com\/apparel\" target=\"_blank\" rel=\"noopener\">new report from Brand Finance<\/a>, the world's leading brand valuation consultancy. Brand Finance data also reveals that <strong>Nike is also the second strongest brand in the world<\/strong><a href=\"http:\/\/www.brandirectory.com\/global\" target=\"_blank\" rel=\"noopener\">, across all sectors and countries<\/a>, in 2025. <\/p>\n\n\n\n<p>According to Brand Finance research, Nike earns excellent scores across most brand strength metrics. Notably, Nike nets strong scores for price acceptance across several key markets, including France, Italy, Sweden, South Africa, and Malaysia, underscoring the brand\u2019s ability to maintain strong value perception globally.<\/p>\n\n\n\n<p><strong>Chanel has overtaken Louis Vuitton<\/strong> to become the world\u2019s most valuable apparel brand, following a 45% increase in brand value to USD37.9 billion. This also makes it the second fastest-growing apparel brand. The Apparel 50 2025 ranking also reveals that just nine French brands contribute USD135.6 billion \u2013 37% of the ranking\u2019s total value.<\/p>\n\n\n\n<p><strong>Annie Brown, Valuation Director, Brand Finance <\/strong>commented:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cEven though the U.S. contributes the highest number of brands in the Apparel 50 2025 ranking at 12, just nine French brands generate almost double the total value of their U.S. counterparts. This strength is closely tied to France\u2019s enduring legacy in luxury apparel and the role of tourism as a powerful market driver. As one of Europe\u2019s most visited destinations, and with the momentum of the 2024 Olympic Games, France continues to attract international shoppers who value purchasing from brands in their country of origin. French luxury apparel brands are capitalising on this demand with strategic expansions that reinforce their global position, driving both brand value and brand strength.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>UK sportswear brand <strong>Reebok<\/strong> <strong>is the fastest-growing apparel brand in 2025<\/strong>, its brand value rising 79% to USD1.7 billion. Brand Finance attributes this, in part, to several brand campaigns executed by the brand in order to capture wider audiences, including its \u201c<a href=\"https:\/\/news.reebok.com\/latest-news\/reebok-celebrates-new-brand-anthem---sport-is-everything-\/s\/3a1b272f-c02f-4e8d-8147-51735d74fb76\" target=\"_blank\" rel=\"noopener\">Sport is Everything<\/a>\u201d campaign featuring sports stars like Angel Reese, Justin Fields, and Suryakumar Yadav. <strong>Adidas <\/strong>and <strong>New Balance <\/strong>are also among the top 10 fastest-growing apparel brands in 2025.<\/p>\n\n\n\n<p>Chinese down apparel brand <strong>Bosideng <\/strong>(brand value USD2.1 billion) has emerged as a \u2018brand to watch\u2019 in the Apparel 50 ranking,<strong> <\/strong>securing 45<sup>th<\/sup> position overall. Bosideng\u2019s brand value has more than doubled since 2019, when it was valued at USD939 million, driven by its strategic focus on long-termism, technological innovation, and cultural influence. With a BSI score of 81.1 out of 100 and a corresponding AAA- rating, Bosideng is the 18<sup>th<\/sup> strongest brand in the ranking, reflecting its expanding global footprint and brand resilience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from Brand Finance reveals total brand value of world\u2019s top 50 apparel brands exceeds $366 billion LONDON, 28 August 2025 \u2013 Nike emerges as the strongest apparel brand globally, with a Brand Strength Index (BSI) score of 94.7 out of 100, according to a new report from Brand Finance, the world's leading brand [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[144],"class_list":["post-35433","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-apparel"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35433"}],"version-history":[{"count":3,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35433\/revisions"}],"predecessor-version":[{"id":35437,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35433\/revisions\/35437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35433"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}