{"id":35446,"date":"2025-09-04T02:17:56","date_gmt":"2025-09-04T01:17:56","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35446"},"modified":"2025-09-04T02:18:00","modified_gmt":"2025-09-04T01:18:00","slug":"chinese-apparel-brands-see-10-year-on-year-dip-as-economic-pressures-weigh-on-sector","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/chinese-apparel-brands-see-10-year-on-year-dip-as-economic-pressures-weigh-on-sector","title":{"rendered":"Chinese apparel brands see 10% year-on-year dip as economic pressures weigh on sector"},"content":{"rendered":"\n<p><strong><em>New Brand Finance data reveals Chinese apparel brands are now valued at $12.0 billion, down from $13.3 billion in 2024<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chow Tai Fook retains its title as China\u2019s most valuable apparel brand \u00a0<\/strong><\/li>\n\n\n\n<li><strong>Anta holds on to its strongest apparel brand title despite a Brand Strength Index (BSI) score drop<\/strong><\/li>\n\n\n\n<li><strong>Bosideng\u2019s brand value more than doubles since 2019 to $2.1 billion<\/strong><\/li>\n\n\n\n<li><strong>Nike emerges as the strongest apparel brand globally, with a BSI score of 94.7\/100<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>BEIJING, 4 September 2025<\/strong> \u2013 Sluggish sales &nbsp;and harsh economic conditions in 2024 contributed to a 10% year-on-year decline among leading Chinese brands, with its combined value now standing at USD12.0 billion, according to the <a href=\"https:\/\/brandirectory.com\/reports\/apparel\" target=\"_blank\" rel=\"noopener\">Apparel 50 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>Despite a 15% drop in brand value to USD4.2 billion, <strong>Chow Tai Fook<\/strong> retains its position as China\u2019s most valuable apparel brand. The jeweller faced a complex set of challenges in 2024, with weak consumer confidence, falling property prices, and high unemployment rate dampening discretionary spending. Surging gold prices further eroded demand, driving a USD7.2 billion loss in market value and weighing on wholesale revenues in China, its core market.<\/p>\n\n\n\n<p>Interestingly, according to Brand Finance\u2019s research data, the brand\u2019s BSI score rose significantly from 69.6\/100 to 81.4\/100, boosted by strong familiarity and trust in China, suggesting that consumer perception remains resilient despite short-term financial headwinds.<\/p>\n\n\n\n<p><strong>Anta <\/strong>(brand value down 12% to USD3.4 billion) retains its title as China\u2019s strongest apparel brand with a BSI score of 83.1\/100. According to Brand Finance\u2019s research data, the brand\u2019s strength is underpinned by rising familiarity, a stronger reputation, and deeper consumer affinity in its home market.<\/p>\n\n\n\n<p>Despite a slight 2% dip in brand value,<strong> Bosideng<\/strong> ranks 45th among the world\u2019s top 50 most valuable apparel brands with a value of USD2.1 billion. Backed by a BSI score of 81.1\/100 and an AAA- brand strength rating, Bosideng\u2019s brand value has more than doubled since 2019 (USD939 million), fuelled by its focus on technological innovation, premium positioning, and sustainable fashion initiatives. Specialising in down apparels for 49 years, the brand has led China\u2019s market sales for 30 consecutive years under its dual-focus strategy of fashion-functional-tech apparel and high-performance outerwear. Bosideng\u2019s growth is supported by a focus on product innovation, omni-channel retail expansions, and sustainability, including initiatives under its \u20181+3+X\u2019 ESG strategy and a target to achieve net-zero emissions by 2038.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Scott Chen, Managing Director, Brand Finance China, <\/strong>commented:&nbsp;<\/p>\n\n\n\n<p><em>\"Chinese apparel brands faced a challenging 2024 as weaker consumer confidence and subdued spending contributed to a 10% decline in total brand value. <strong>Chow Tai Fook<\/strong>, <strong>Anta<\/strong>, and <strong>Bosideng<\/strong> were not immune to these pressures, yet rising brand strength scores suggest that consumer trust and familiarity remain resilient despite short-term headwinds.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Insights<\/strong><\/p>\n\n\n\n<p><strong>Nike emerges as the strongest apparel brand globally, <\/strong>with a BSI score of 94.7\/100.<\/p>\n\n\n\n<p><strong>Chanel has overtaken Louis Vuitton<\/strong> to become the world\u2019s most valuable apparel brand, following a 45% increase in brand value to USD37.9 billion.<\/p>\n\n\n\n<p>UK sportswear brand <strong>Reebok<\/strong> <strong>is the fastest-growing apparel brand in 2025<\/strong>, with its brand value rising 79% to USD1.7 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data reveals Chinese apparel brands are now valued at $12.0 billion, down from $13.3 billion in 2024 BEIJING, 4 September 2025 \u2013 Sluggish sales &nbsp;and harsh economic conditions in 2024 contributed to a 10% year-on-year decline among leading Chinese brands, with its combined value now standing at USD12.0 billion, according to the [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[144,12,39,11],"class_list":["post-35446","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-apparel","tag-brand-valuation","tag-china","tag-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35446"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35446\/revisions"}],"predecessor-version":[{"id":35448,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35446\/revisions\/35448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35446"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}